Laundry care in Vietnam is expected to register positive performances in both retail volume and current value terms during the forecast period, with the rising household penetration of automatic washing machines set to underpin the expansion of the consumer base for liquid detergents and fabric softeners. In particular, sales are expected to expand strongly in rural areas of the country, as living standards continue to improve for those living outside of Vietnam’s major urban areas.
Small local grocers has always been the key distribution channel for laundry care in rural areas, and local brands prioritise this channel as it offers higher profit margins. However, partly due to the pandemic, Vietnamese consumers have gradually become used to shopping via e-commerce.
In recent research, Vietnamese consumers do not seem to be loyal to any particular laundry care brand. Consumers are open to trying out new products with different smells, features, packaging, etc.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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