Tunisia

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Tunisia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Laundry Care in Tunisia

Feb 2024

Laundry care in Tunisia remained undeveloped in 2023, with a limited choice of products. Laundry detergents continued to account for the vast bulk of sales in both retail volume and current value terms. While there was a demand for liquid fabric…

USD 1,195
Country Report

Home Care in Tunisia

Feb 2024

Home care in 2023 presented a challenging landscape, marked by a level of retail volume stagnation in several categories. This performance was due to several factors, but especially inflation and financial and economic crises and a concomitant…

USD 2,750
Country Report

Bleach in Tunisia

Feb 2024

In 2023, the cost of bleach was noticeably on the rise. Several factors, led by high inflation, which caused elevated costs of imported raw materials and production, exerted upward pressure on unit prices of bleach in Tunisia. Moreover, distribution…

USD 1,195
Country Report

Air Care in Tunisia

Feb 2024

Home-made candle air fresheners has emerged as a key category trend in Tunisia. This trend gained momentum in the review period, with a further increase in interest witnessed in 2023. The offer is characterised by the crafting of air care products,…

USD 1,195
Country Report

Polishes in Tunisia

Feb 2024

All significant categories (floor polish remained negligible) posted positive retail volume and value growth at the end of the review period. Indeed, they all posted their fastest increases of the review period in 2023. Metal polish continued to…

USD 1,195
Country Report

Home Insecticides in Tunisia

Feb 2024

The dominant format, spray/aerosol insecticides, continued to register the highest growth in retail volume and current value terms in 2023. This performance was driven by the enduring popularity, perceived fast and effective action and wide…

USD 1,195
Country Report

Surface Care in Tunisia

Feb 2024

There has been a noticeable rise in the offer and presence of international surface care brands in modern retail channels in Tunisia, such as supermarkets, hypermarkets, discounters and, in some cases, retail e-commerce. The owners of international…

USD 1,195
Country Report

Dishwashing in Tunisia

Feb 2024

Automatic dishwashing witnessed the highest growth in both retail volume and value terms in 2023. While the household possession rate of dishwashers remained very low, it continued to grow steadily at the end of the review period. Indeed, growth…

USD 1,195
Country Report

Energy Drinks in Tunisia

Jan 2024

Off-Trade energy drinks experienced a period of stagnation in Tunisia in 2023, in terms of volume sales growth, compared to previous years. This slowdown can be attributed to various factors, including price hikes and inflation. The decrease in…

USD 1,195
Country Report

Toilet Care in Tunisia

Feb 2024

Modern grocery retailers, such as supermarkets and hypermarkets, play a pivotal role in the category in Tunisia as the primary sellers of imported toilet care brands. These retailers offer notable international brands like Harpic (Reckitt Benckiser…

USD 1,195
Country Report

Concentrates in Tunisia

Jan 2024

Jouto, from Gias Industrie, emerges as a new contender in powder concentrates in Tunisia in 2023, with Gias Industrie already handling distribution for the Sango brand. With an eye on its rivals, the company is poised to challenge its direct…

USD 1,195
Country Report

Tea in Tunisia

Jan 2024

Like fresh coffee, loose black tea is monopolised by the Office du Commerce de la Tunisie (OCT) in Tunisia for importation and distribution. Due to financial constraints faced by the OCT, leading to an inability to settle payments with international…

USD 1,195
Country Report

Bottled Water in Tunisia

Jan 2024

While tap water is available in Tunisia, the quality of it is deteriorating, leading most consumers to stop drinking it. As such, bottled water is considered an essential product for staying hydrated and healthy and consumers are not particularly…

USD 1,195
Country Report

Hot Drinks in Tunisia

Jan 2024

Value sales rose significantly throughout hot drinks in Tunisia in 2023, thanks to inflationary pressures and price hikes. By contrast, overall volume sales declined notably. This was largely due to the shortage of several products controlled by the…

USD 2,450
Country Report

Coffee in Tunisia

Jan 2024

2023 saw Tunisia dealing with a continuous crisis in fresh coffee; having already faced setbacks in 2022, coffee continued grapple with adversity in 2023 The government holds a monopoly on coffee beans and the Office du commerce de Tunisie (OCT) is…

USD 1,195
Country Report

Soft Drinks in Tunisia

Jan 2024

Soft drinks in Tunisia saw significant price hikes in 2023, primarily thanks to the broader economic crisis and inflationary pressure, leading to stifled demand and reduced volume sales. Certain categories, however, showed robust growth thanks to…

USD 2,450
Country Report

RTD Tea in Tunisia

Jan 2024

Aris Ice Tea marks a significant milestone as Tunisia's first locally-produced RTD tea. With all existing products in the market being imported, Aris is a pioneering Tunisian offering in this category. The brand boasts a diverse range of four…

USD 1,195
Country Report

Juice in Tunisia

Jan 2024

Growth in juice sales has been severely constrained since 2017, a year in which unit prices saw sharp increases due to the increasing cost of raw materials. Since then, demand has also been hit by the economic and social disruption of the COVID-19…

USD 1,195
Country Report

Carbonates in Tunisia

Jan 2024

Tunisia is currently grappling with a crisis in the supply of refined sugar, which first emerged in August 2022 and continued throughout 2023. This shortage has had a profound effect on the production of carbonates and subsequently on the overall…

USD 1,195
Country Report

Other Hot Drinks in Tunisia

Jan 2024

Inflation and other economic pressures meant that other hot drinks saw significant hikes in unit price in Tunisia in 2023. This was further exacerbated by the global increases in raw material costs, especially cacao sourced from west African…

USD 1,195
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