Tunisia

Average unit prices of sweet biscuits, snack bars and fruit snacks in Tunisia are experiencing increases, primarily due to high inflation and related rising costs of raw materials, particularly imported ones like wheat and sugar. Brand owners are…

In 2024, consumers of sugar confectionery in Tunisia continue to exhibit significant price-sensitive purchasing choices. This consumer behaviour is influenced by the substantial price increases seen in the category, primarily attributed to inflation…

Over 2024, snacks in Tunisia is projected to continue to register moderate retail volume and double-digit retail current value growth. This reflects a resilience in terms of consumption in the face of strong price increases across categories. Higher…

Consumers of savoury snacks in Tunisia exhibit high price-sensitivity, which strongly impacts category development. In 2024, the average retail current unit price is expected to continue to see a double-digit increase, driven by high inflation and…

With regard to ice cream in Tunisia, consumers exhibit significant price-sensitivity. This sensitivity to pricing has been exacerbated by economic crisis and high inflation towards the end of the review period. Price rises can also be attributed to…

Average unit prices of gum in Tunisia are experiencing significant growth, primarily driven by high inflation and related increased costs of transportation and production. Despite these economic challenges, gum in Tunisia is expected to continue to…

Chocolate confectionery in Tunisia is experiencing historically high prices, with all categories set to see further double-digit increase in average retail current unit price over 2024. This surge in prices is attributed to various factors. Amid high…

In 2023, wine in Tunisia saw a significant shift as the gap between imported and local wines began to diminish. Although imported wines historically represented less than 3% of total consumption, their presence in upscale restaurants, hotels, and…

Spirits in Tunisia faced considerable challenges in 2023, recording negative volume growth amidst economic pressures and regulatory changes. Decreased purchasing power among Tunisian consumers, coupled with new taxes levied on spirits, contributed to…

2023 witnessed a historic increase in volume terms within RTDs in Tunisia, driven primarily by the introduction of Exo Mix and the broader global trend favouring ready-to-drink beverages. RTDs offer affordability, convenience, and versatility,…

Beer, as a product area, in Tunisia faced a significant downturn in 2023, marked by negative volume growth following a robust performance in the previous year. This decline can largely be attributed to substantial price increases across both on-trade…

In 2023, alcoholic drinks presents a challenging landscape characterised by significant price increases and declining demand across major subcategories including beer, wine, and spirits. This decline is primarily attributed to the diminishing…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Tunisia covers production and consumption trends in agricultural commodities, energy…

In 2023, tobacco in Tunisia faced significant challenges amid notable negative trends at the end of the review period. The prevalence of the illicit trade/parallel trade in tobacco remained very strong, with a remarkable increase in the number of…

Smokeless tobacco, e-vapour products and heated tobacco in Tunisia remained an underdeveloped category in 2023. The illicit trade continued to dominate e-vapour products in Tunisia, with a legal market absent. All e-vapour devices and products…

Cigars, cigarillos and smoking tobacco in Tunisia registered overall retail volume growth in 2023, albeit due solely to pipe tobacco, as cigars witnessed a slump and fine cut tobacco and cigarillos remained negligible. Moreover, pipe tobacco…

In 2023, cigarettes in Tunisia continued to see a decline in retail volume sales. The downward trend is driven by multiple factors. Firstly, prices of key brands like 20 Mars Gold and Marlboro Gold and other brands have risen, dampening consumer…

The number of households is set to increase moderately, while the average household size will shrink in Tunisia over 2023-2028. Extended ("Other") households will become the dominant household type but the fastest household expenditure growth is…

In 2023, sun care sales recorded double-digit growth in retail value terms. This was largely due to inflationary pressures, however, as volume growth maintained a steadier pace. With that said, 3-in-1 and 2-in-1 sun care products represent the latest…

In 2023, retail value sales of skin care recorded double-digit growth. This was largely driven by inflationary pressures, however, as volume growth was more modest. Manufacturers and skin care companies in Tunisia are now leveraging social media…