Tunisia

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Tunisia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Tunisia

Jul 2024

Average unit prices of sweet biscuits, snack bars and fruit snacks in Tunisia are experiencing increases, primarily due to high inflation and related rising costs of raw materials, particularly imported ones like wheat and sugar. Brand owners are…

USD 1,195
Country Report

Sugar Confectionery in Tunisia

Jul 2024

In 2024, consumers of sugar confectionery in Tunisia continue to exhibit significant price-sensitive purchasing choices. This consumer behaviour is influenced by the substantial price increases seen in the category, primarily attributed to inflation…

USD 1,195
Country Report

Snacks in Tunisia

Jul 2024

Over 2024, snacks in Tunisia is projected to continue to register moderate retail volume and double-digit retail current value growth. This reflects a resilience in terms of consumption in the face of strong price increases across categories. Higher…

USD 2,450
Country Report

Savoury Snacks in Tunisia

Jul 2024

Consumers of savoury snacks in Tunisia exhibit high price-sensitivity, which strongly impacts category development. In 2024, the average retail current unit price is expected to continue to see a double-digit increase, driven by high inflation and…

USD 1,195
Country Report

Ice Cream in Tunisia

Jul 2024

With regard to ice cream in Tunisia, consumers exhibit significant price-sensitivity. This sensitivity to pricing has been exacerbated by economic crisis and high inflation towards the end of the review period. Price rises can also be attributed to…

USD 1,100
Country Report

Gum in Tunisia

Jul 2024

Average unit prices of gum in Tunisia are experiencing significant growth, primarily driven by high inflation and related increased costs of transportation and production. Despite these economic challenges, gum in Tunisia is expected to continue to…

USD 1,195
Country Report

Chocolate Confectionery in Tunisia

Jul 2024

Chocolate confectionery in Tunisia is experiencing historically high prices, with all categories set to see further double-digit increase in average retail current unit price over 2024. This surge in prices is attributed to various factors. Amid high…

USD 1,195
Country Report

Wine in Tunisia

Jun 2024

In 2023, wine in Tunisia saw a significant shift as the gap between imported and local wines began to diminish. Although imported wines historically represented less than 3% of total consumption, their presence in upscale restaurants, hotels, and…

USD 1,195
Country Report

Spirits in Tunisia

Jun 2024

Spirits in Tunisia faced considerable challenges in 2023, recording negative volume growth amidst economic pressures and regulatory changes. Decreased purchasing power among Tunisian consumers, coupled with new taxes levied on spirits, contributed to…

USD 1,195
Country Report

Rtds in Tunisia

Jun 2024

2023 witnessed a historic increase in volume terms within RTDs in Tunisia, driven primarily by the introduction of Exo Mix and the broader global trend favouring ready-to-drink beverages. RTDs offer affordability, convenience, and versatility,…

USD 1,195
Country Report

Beer in Tunisia

Jun 2024

Beer, as a product area, in Tunisia faced a significant downturn in 2023, marked by negative volume growth following a robust performance in the previous year. This decline can largely be attributed to substantial price increases across both on-trade…

USD 1,195
Country Report

Alcoholic Drinks in Tunisia

Jun 2024

In 2023, alcoholic drinks presents a challenging landscape characterised by significant price increases and declining demand across major subcategories including beer, wine, and spirits. This decline is primarily attributed to the diminishing…

USD 2,450
Country Briefing

Commodities: Tunisia

Jun 2024

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Tunisia covers production and consumption trends in agricultural commodities, energy…

USD 350
Country Report

Tobacco in Tunisia

Jun 2024

In 2023, tobacco in Tunisia faced significant challenges amid notable negative trends at the end of the review period. The prevalence of the illicit trade/parallel trade in tobacco remained very strong, with a remarkable increase in the number of…

USD 2,450
Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Tunisia

Jun 2024

Smokeless tobacco, e-vapour products and heated tobacco in Tunisia remained an underdeveloped category in 2023. The illicit trade continued to dominate e-vapour products in Tunisia, with a legal market absent. All e-vapour devices and products…

USD 1,195
Country Report

Cigars, Cigarillos and Smoking Tobacco in Tunisia

Jun 2024

Cigars, cigarillos and smoking tobacco in Tunisia registered overall retail volume growth in 2023, albeit due solely to pipe tobacco, as cigars witnessed a slump and fine cut tobacco and cigarillos remained negligible. Moreover, pipe tobacco…

USD 1,195
Country Report

Cigarettes in Tunisia

Jun 2024

In 2023, cigarettes in Tunisia continued to see a decline in retail volume sales. The downward trend is driven by multiple factors. Firstly, prices of key brands like 20 Mars Gold and Marlboro Gold and other brands have risen, dampening consumer…

USD 1,195
Country Briefing

Households: Tunisia

Jun 2024

The number of households is set to increase moderately, while the average household size will shrink in Tunisia over 2023-2028. Extended ("Other") households will become the dominant household type but the fastest household expenditure growth is…

USD 350
Country Report

Sun Care in Tunisia

Jun 2024

In 2023, sun care sales recorded double-digit growth in retail value terms. This was largely due to inflationary pressures, however, as volume growth maintained a steadier pace. With that said, 3-in-1 and 2-in-1 sun care products represent the latest…

USD 1,195
Country Report

Premium Beauty and Personal Care in Tunisia

Jun 2024

In 2023, premium beauty and personal care in Tunisia experienced stagnation in volume but an increase in value terms. This trend was primarily driven by several factors. Firstly, inflation and rising prices had a significant impact, particularly…

USD 1,195
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