Guatemala

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Surface Care in Guatemala

Feb 2024

While surface care registered double-digit percentage value growth, volume was more muted and was partly supported by continuing population growth. While multi-purpose cleaners continued to account for most value sales, bathroom cleaners were the…

USD 1,195
Country Report

Polishes in Guatemala

Feb 2024

Polishes are typically consumed by a relatively small proportion of the population in Guatemala, led by shoe and furniture polishes. These products are not seen as household essentials by most in the country and given the high rates of poverty, these…

USD 1,195
Country Report

Home Insecticides in Guatemala

Feb 2024

There were significant price rises for home-insecticides in 2023, and in particular for spray/aerosols, as supply chain disruptions still lingered and this resulted in high current and constant value growth. However, despite significant price…

USD 1,195
Country Report

Dishwashing in Guatemala

Feb 2024

Within hand dishwashing, consumers are shifting from the bar format to the cream/paste format. As more households seek the convenience of an effective grease-remover for their dishes that tends to last longer and is softer on skin, the cream/paste…

USD 1,195
Country Report

Air Care in Guatemala

Feb 2024

Air care registered both healthy current and volume growth in 2023, as it becomes an increasingly popular product in Guatemalan households. Spray/aerosol air fresheners remained the largest product area in terms of value sales and also registered the…

USD 1,195
Country Report

Retail Tissue in Guatemala

Mar 2024

Retail tissue in Guatemala registered healthy volume growth, though constant value growth was more modest, as continuing rising prices cut into profitability. Consumers were highly price sensitive, though also looked for quality. Charmin touted its…

USD 1,195
Country Report

Toilet Care in Guatemala

Feb 2024

Volume growth in toilet care was muted. Two factors led to the muted growth. With the pandemic having passed, there was less frenetic cleaning. In addition, with inflation still being relatively high, consumers traded down as much as possible and…

USD 1,195
Country Report

Home Care in Guatemala

Feb 2024

Home care registered healthy current value growth, though constant value and volume growth was more muted, as inflation still continued to be an issue, though price rises eased. Political instability rising from the 2023 election also created a…

USD 2,750
Country Report

Menstrual Care in Guatemala

Mar 2024

Menstrual care in Guatemala registered modest constant value and volume growth in 2023, in spite of continuing rising prices. Continuing population growth supported volume growth. That being said, a large proportion of the population still cannot…

USD 1,195
Country Report

Bleach in Guatemala

Feb 2024

Bleach registered muted volume growth in 2023, partly supported by continuing population growth. Bleach is a popular cleaning product in Guatemala, with a loyal consumer base. However, it is facing increasing competition from other effective cleaning…

USD 1,195
Country Report

Wipes in Guatemala

Mar 2024

Overall, wipes in Guatemala registered modest constant value growth, as retail prices continued to rise. In households, baby wipes have become versatile tools and are often use for various cleaning purposes. For baby care, trusted brands like Huggies…

USD 1,195
Country Report

Laundry Care in Guatemala

Feb 2024

Laundry care registered moderate volume growth, supported by continuing population growth. Local company Industria La Popular continued to lead with its numerous detergent brands, including Ambar, Bex and Espumil. However, there was very little…

USD 1,195
Country Report

Tissue and Hygiene in Guatemala

Mar 2024

Tissue and hygiene in Guatemala registered healthy current value growth, though constant value and volume growth was more moderate, as inflation still continued to be an issue, though price rises eased. As such, consumers were price sensitive and…

USD 2,750
Country Report

Nappies/Diapers/Pants in Guatemala

Mar 2024

Nappies/diapers/pants in Guatemala registered healthy constant value and moderate volume growth in 2023, partly supported by continuing population growth. While nappies/diapers accounted for most volume sales and registered the highest volume growth,…

USD 1,195
Country Report

Retail Adult Incontinence in Guatemala

Mar 2024

Adult retail incontinence in Guatemala registered healthy current value and modest volume growth in 2023. The population is ageing and with older people being the main consumers group, this drove demand. However, women also often suffer from urinary…

USD 1,195
Country Report

Juice in Guatemala

Dec 2023

Leading brands in the juice category continued to witness sustained growth in 2023, in retail volume terms, aided by their positioning as a healthier choice of beverage. Brands such as Del Frutal from Alimentos Maravilla SA, with their single serve…

USD 1,195
Country Report

Concentrates in Guatemala

Dec 2023

Powder concentrates witnessed a slowdown in the years prior to the COVID-19 pandemic. The product was becoming obsolete, with younger generations of consumers put off by the lack of convenience as it needs to be prepared before consumption. In…

USD 1,195
Country Report

Baby Food in Guatemala

Sep 2023

Baby food is expected to register moderate current value growth, but constant value sales are expected to fall as persistent inflation cuts into profitability. That being said, the disruptions in supply that were caused by a recall of Similac in…

USD 1,195
Country Report

Tea in Guatemala

Dec 2023

Guatemala continues to face high levels of inflation in 2023, driving up average retail prices in the tea category. Leading brands have activated sales with the help of discounts and promotional offers, as consumers are more cautious with expenditure…

USD 1,195
Country Report

Dietary Supplements in Guatemala

Sep 2023

Towards the end of the review period, direct seller Herbalife launched a new product called Immunity Essentials. This supplement can be mixed into water, tea or other drinks, and is taken once a day to support the functioning of the immune system. It…

USD 1,195
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