Guatemala

Yoghurt and sour milk products is expected to register both healthy current value and volume growth in Guatemala is 2024. That being said, value sales are negligible for sour milk products. Consumers are becoming more health conscious and there is an…

Overall, value sales for plant-based dairy in Guatemala remain low, and are dominated by soy drinks and other plant-based milk. That being said, plant-based dairy is expected to register the highest current value and volume growth among all dairy and…

Growth will be slightly more muted for other dairy in Guatemala in 2024, compared with other products. That being said, other dairy is a sizeable product in Guatemala, with cream, condensed and evaporated milk being popular products, with consumers…

Drinking milk is expected to register healthy current value and volume growth in Guatemala in 2024. With consumers being price sensitive, both powder milk and shelf stable milk are much more popular than fresh milk. Also, given the importance of the…

Dairy products and alternatives are expected to register moderate current and volume growth in Guatemala in 2024. Though inflation has eased, consumers continue to be price sensitive, and players support volume sales by offering frequent discounts…

Cheese is a popular dairy product in Guatemala and is expected to register healthy current value and volume growth in 224. Lower-income buyers continue to consume unpackaged soft cheese (usually unbranded), which is available in most independent…

The picture is expected to be positive for butter and spreads in Guatemala in 2024. Margarine still leads in terms of volume and value sales, followed by cooking fat and then butter. Cooking fat is expected to register the highest value and volume…

Baby food is expected to register moderate constant value and volume growth in Guatemala in 2024, with a high birth rate also supporting volume sales. Offerings of milk formula continue to expand and become more segmented, including catering for…

Companies across sweet biscuits, snack bars and fruit snacks in Guatemala have continued to update their portfolios in 2024 to meeting the growing demand for indulgent options among consumers. Domestic and international manufacturers alike have…

Sugar confectionery products of Mexican origin with flavours such as tajin, chamoy and tamarind have continued to gain popularity in Guatemala in 2024. While such varieties were historically mainly sold in specialist ethnic food stores in the…

Snacks in Guatemala is poised to show a modestly improved performance in current value growth terms in 2024, while retail volume growth looks set to be unchanged on the robust rate recorded the previous year. Together with favourable demographic…

Savoury snacks has remained the largest of the main snacks categories in Guatemala by some distance in 2024, and is also poised to be the most dynamic performer among them in retail volume and current value growth terms over the entire year. Buoyant…

Retail volume and current value growth rates for ice cream in Guatemala in 2024 look set to be weaker than those recorded the previous year. The slowdown is mainly explained by the ending of the El Niño phenomenon, which brought higher than usual…

Plastic bottle packs have continued to gain ground in gum in Guatemala in 2024. Popular brands available in such formats include Trident (35 pieces), Mentos Pure Fresh (15 pieces) and Orbit White (15 pieces). Buoyant demand is partly explained by…

Premium-oriented varieties with superior quality ingredients and more sophisticated flavours have continued to perform strongly in chocolate confectionery in Guatemala in 2024. Local and international players alike have seen increased interest in…

The Quezaltenango in Guatemala report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

The Guatemala City in Guatemala report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

Wine experienced very healthy volume growth in in Guatemala in 2023, with sales increasing by a fifth. All wines are imported from countries such as Chile, Argentina, Spain, Italy and the US. There is significant segmentation, with consumers…

In spite of continuing price rises, spirits in Guatemala registered moderate volume growth in 2023. One reason being that consumers of spirits are generally less price sensitive than beer consumers. Tequila (mezcal) was the best performer in terms of…

RTDs in Guatemala registered healthy volume growth in what is an increasingly popular alcoholic drink, with volume sales increasing by a fifth. RTDs drinks are mainly consumed by younger consumers of under 30 years-of-age, with their bright colourful…