Guatemala

Companies across sweet biscuits, snack bars and fruit snacks in Guatemala have continued to update their portfolios in 2024 to meeting the growing demand for indulgent options among consumers. Domestic and international manufacturers alike have…

Sugar confectionery products of Mexican origin with flavours such as tajin, chamoy and tamarind have continued to gain popularity in Guatemala in 2024. While such varieties were historically mainly sold in specialist ethnic food stores in the…

Snacks in Guatemala is poised to show a modestly improved performance in current value growth terms in 2024, while retail volume growth looks set to be unchanged on the robust rate recorded the previous year. Together with favourable demographic…

Savoury snacks has remained the largest of the main snacks categories in Guatemala by some distance in 2024, and is also poised to be the most dynamic performer among them in retail volume and current value growth terms over the entire year. Buoyant…

Retail volume and current value growth rates for ice cream in Guatemala in 2024 look set to be weaker than those recorded the previous year. The slowdown is mainly explained by the ending of the El Niño phenomenon, which brought higher than usual…

Plastic bottle packs have continued to gain ground in gum in Guatemala in 2024. Popular brands available in such formats include Trident (35 pieces), Mentos Pure Fresh (15 pieces) and Orbit White (15 pieces). Buoyant demand is partly explained by…

Premium-oriented varieties with superior quality ingredients and more sophisticated flavours have continued to perform strongly in chocolate confectionery in Guatemala in 2024. Local and international players alike have seen increased interest in…

The Quezaltenango in Guatemala report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

The Guatemala City in Guatemala report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

Wine experienced very healthy volume growth in in Guatemala in 2023, with sales increasing by a fifth. All wines are imported from countries such as Chile, Argentina, Spain, Italy and the US. There is significant segmentation, with consumers…

In spite of continuing price rises, spirits in Guatemala registered moderate volume growth in 2023. One reason being that consumers of spirits are generally less price sensitive than beer consumers. Tequila (mezcal) was the best performer in terms of…

RTDs in Guatemala registered healthy volume growth in what is an increasingly popular alcoholic drink, with volume sales increasing by a fifth. RTDs drinks are mainly consumed by younger consumers of under 30 years-of-age, with their bright colourful…

Cider/perry has a niche profile in Guatemala with it being sold mainly through modern retail channels, with only limited shelf space and visibility. Brands such as Arbor Mist, Eva and Wells have narrow portfolios of three to four flavours and have…

Beer continued to be the most popular alcoholic drink in Guatemala and registered positive volume growth in 2023. It is a mature product, with a high degree of segmentation. Local mid-priced and economy beers dominate, with local brewery, Cervecería…

It was a positive picture for alcoholic drinks in Guatemala in 2023, with moderate volume and constant value growth, in spite of high inflation and also social unrest.

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Tobacco products contracted slightly in Guatemala in retail volume and current value terms, as cigarette consumption continued its steady downward trend in Guatemala. The consistent fall in smoking prevalence is due primarily to health concerns and…

Within e-vapour products in Guatemala, e-cigarettes continue to be very popular among consumers. These products are easily accessible, affordable, and are widely distributed throughout the country. In addition to being readily available throughout…

Overall, cigars remain quite a small and exclusive category in Guatemala, with few consumers opting for these products due to the relatively high unit prices, aside from enthusiasts and those with greater purchasing power. However, with the return of…

Guatemala registered another decline in smoking prevalence over 2023, hindering sales of cigarettes. Traditional cigarette smokers have been increasingly migrating to reduced risk alternatives, such as heated tobacco devices, whilst many have taken…