Austria

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Vending in Austria

Feb 2024

Vending saw good growth again in 2023, when Austria finally put the COVID-19 pandemic largely behind it and public life and consumer mobility finally returned to normal. During the pandemic and temporarily closed stores, there has been a lot of…

USD 1,195
Country Report

Toilet Care in Austria

Feb 2024

In 2023, toilet care saw some modest current value growth thanks to inflationary pressures increasing average unit prices. Despite the impact of inflation on unit prices, the focus on toilet care remains significant among Austrian consumers. The…

USD 1,195
Country Report

Microwaves in Austria

Jan 2024

Demand for microwaves reached a low level in 2023, having declined for the third consecutive year. Many consumers purchased microwaves during the outbreak of COVID-19, when more meals were eaten in households and demand increased for simple and quick…

USD 1,195
Country Report

Energy Drinks in Austria

Jan 2024

Energy drinks grew further in demand in 2023, with positive off-trade volume sales, while a much more dynamic development was noted in the on-trade channels. Energy drinks were still widely sought after in 2023 to boost energy levels either during…

USD 1,195
Country Report

Carbonates in Austria

Jan 2024

While carbonates total volume sales grew slightly in 2023, this was achieved through on-trade channels, with retail sales facing the consequences of changing consumer behaviours.

USD 1,195
Country Report

Tea in Austria

Jan 2024

Following coffee, tea is the second most popular hot drink in Austria, offering consumers a tasty alternative to coffee. Many also appreciate tea as a hot drink option that can be consumed later in the day, as the product offers various caffeine…

USD 1,195
Country Report

Direct Selling in Austria

Feb 2024

Just like retail as a whole, direct selling saw significant growth in value sales in 2023, but it was entirely price-driven as inflation remained at unusually high levels for a second consecutive year. Given the focus of direct selling in Austria on…

USD 1,195
Country Report

Surface Care in Austria

Feb 2024

Surface care saw a healthy increase in current value sales in 2023, driven by rising average unit prices, while overall volume sales saw a decline. Despite local consumers maintaining higher standards for hygiene and cleanliness post-pandemic, with…

USD 1,195
Country Report

Bottled Water in Austria

Jan 2024

Bottled water recorded positive total volume growth in 2023. However, this was driven by on-trade sales as more consumers shifted back to purchasing and consuming bottled water on the go or at food service outlets, gyms, work and events. Off-trade…

USD 1,195
Country Report

Retail in Austria

Feb 2024

After a year of slowdown, the retail market experienced significant growth in value terms although this was entirely price-driven as inflation remained at unusually high levels for a second consecutive year. Although disposable income in 2023 slowly…

USD 2,450
Country Report

Laundry Care in Austria

Feb 2024

In 2023, laundry care saw healthy current value growth, primarily driven by the introduction of innovative products, particularly within the categories of laundry detergents and liquid fabric softeners. These products enabled local consumers to wash…

USD 1,195
Country Report

Vacuum Cleaners in Austria

Jan 2024

Demand for vacuum cleaners declined for the second year in a row in Austria in 2023, following a peak during the outbreak of COVID-19. Due to consumer spending on their homes being particularly high during COVID-19, demand naturally fell in the…

USD 1,195
Country Report

Soft Drinks in Austria

Jan 2024

In 2023, soft drinks volume sales witnessed an ongoing recovery following negative results noted during the outbreak of COVID-19. Consumers continued to spend time outside the home, in foodservice outlets and leisure locations, and this behaviour…

USD 2,450
Country Report

Coffee in Austria

Jan 2024

Retail value sales of coffee continued to grow in 2023, recording positive double-digit results. However, these results were mainly driven by rising inflation and product price increases. As such, while value sales rose, retail volume sales declined,…

USD 1,195
Country Report

Dishwashers in Austria

Jan 2024

Demand for dishwashers fell for the third consecutive year in 2023 at a sharp rate compared to previous years. As purchases had been brought forward during COVID-19, when consumers spent more on home appliances due to home seclusion, this led to a…

USD 1,195
Country Report

Concentrates in Austria

Jan 2024

With consumers spending less time at home, and experiencing busier, more hectic everyday lives again, the use of concentrates became less frequent in 2023, leading to a decline in off-trade volume sales. However, results were positive for the…

USD 1,195
Country Report

Supermarkets in Austria

Feb 2024

Just like grocery retailers as a whole, hypermarkets saw strong growth in value sales in 2023, although this was entirely price driven as inflation remained at unusually high levels for a second consecutive year. Demand was down as consumers…

USD 1,195
Country Report

Bleach in Austria

Feb 2024

Post-COVID-19, sales of bleach have been declining in Austria due to growing consumer concerns about its strong chemical composition. During the pandemic, local consumers sought strong cleaners to reduce the risk of infection. Although many consumers…

USD 1,195
Country Report

RTD Coffee in Austria

Jan 2024

RTD coffee volume sales benefited greatly from consumers spending more time away from home in 2023, increasing demand for on-the-go beverages. Even though RTD coffee is not considered to be a healthier alternative to sugary soft drinks, it enjoys a…

USD 1,195
Country Report

Discounters in Austria

Feb 2024

Just like grocery retailers as a whole, discounters saw strong growth in value sales in 2023, although this was almost entirely price-driven as inflation remained at unusually high levels for a second consecutive year. Demand itself only showed…

USD 1,195
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