Austria

In 2024, Austria's pet products category is thriving, benefiting from the continued impact of the COVID-19 pandemic, which significantly increased pet ownership as Austrians sought companionship during lockdowns. Innovation is a key growth driver,…

In 2024, the pet care industry in Austria reflects a dynamic landscape shaped by evolving consumer preferences and economic factors. The industry continues to experience significant trends favouring sustainability and functional pet foods across all…

Within other pet food, bird food showed some decline and small mammal/reptile food recorded minimal growth in volume terms in 2024. Fish food, however, fared somewhat better, driven by a steady interest in aquariums bolstered by a niche group of…

In 2024, dog food in Austria continued its robust expansion, building on the momentum of the previous year with moderate growth in volume terms and an even more pronounced increase in current retail value. This dynamism can be attributed to a…

In 2024, cat food in Austria saw notable developments, with premium categories exhibiting robust growth, particularly in wet food, while economy cat food saw a slight decrease in both wet and dry formats. This trend is evident in the rising demand…

The demand for wearable electronics has passed its peak in Austria, with significant volume decline in 2024 as the category reaches saturation. During the early years of the review period, the category was newly discovered by a mass audience, but…

Portable players in Austria continue to experience significant decline in volume sales over 2024 due to falling demand in all sub-categories. At the same time, a slight increase in current value sales reflects the growing preference for higher…

Smartphones are indispensable everyday companions for the vast majority of consumers in Austria, yet volume sales continued to fall in 2024. Sales of smartphones have already reached saturation point in Austria and the full transition from feature…

In-car entertainment and all its sub-categories continues to witness volume decline in Austria. Built-in car technology has become more and more sophisticated and has rendered additional in-car entertainment products obsolete. There is an increasing…

Demand for imaging devices in Austria continues to decline at a high rate over 2024, due to the ever-growing use of smartphones for taking photographs and recording video. For the vast majority of consumers, the photo and video qualities of…

Animal welfare is increasingly impacting Austrian consumers' buying decisions, with organic meat, cruelty-free farming, and vegan options gaining ground. While approximately 2% of the Austrian population are vegans, an increasing number of consumers…

The soft drinks market in 2023 was significantly shaped by the rising health and wellness trend as consumers increasingly sought healthier options that support overall wellbeing. This led some consumers to migrate towards low or no-sugar offerings…

Interest in vegan goods in Austria has been bolstered by a rise in plant-based diets, with concerns surrounding environmental and animal welfare shaping buying habits. This consumer trend has impacted health and wellness snacks, with vegan claims…

Austrian consumers are increasingly migrating towards health and wellness hot drinks as part of a wider shift towards healthier lifestyles. The outbreak of COVID-19 bolstered health awareness and increased focus on nutrition, motivating Austrians to…

Health and wellness was a key trend in dairy products and alternatives in 2023, shaping demand and consumer purchasing habits. Lactose free drove the strongest retail value sales, while organic dairy and alternatives continued to gain ground, driven…

The prevalence of allergies in Austria has increased demand for gluten free cooking ingredients and meals, while those without gluten intolerances continue to avoid gluten for health benefits. These consumers believe reducing or eliminating gluten…

The demand for televisions and home video continues to suffer from the long-term shifts in consumer viewing habits and the diversity of screen options in Austrian households. Due to other available screens and the trend towards steaming and…

Home audio and cinema continues to suffer in Austria amid declining demand for specific audio devices and music consumption shifting to laptops, smartphones and wireless speakers. Sustained demand from a niche consumer base who demands high audio…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

Demand for headphones has reached its peak in Austria, with volume sales declining significantly for a second consecutive year over 2024. Wireless headphones, and particularly TWS earbuds, have become standard must-haves for most consumers. In…