Pakistan

Dishwashing saw strong and steady growth in retail volume terms in 2022 backed by population growth, urbanisation and an increase in economic activity. Nonetheless, high rates of inflation put pressure on incomes which forced some households to…

In 2022, there was a major shift towards ice cream parlours in the urban and metropolitan cities of Pakistan. However, the import ban placed on luxury goods hit imported ice cream hard in this year, with ice cream parlours forced to close for some…

Urbanisation led to increased awareness and education regarding menstrual hygiene management in Pakistan. The taboo linked to menstruation that is inherent in many places in the country was less important in urban centres, which translated into…

Having seen a drop in retail volume sales in 2021, following spikes in 2020 due to the positive impact of Coronavirus (COVID-19) on retail tissue, all categories returned to strong growth in 2022. This performance was supported by strong population…

While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the…

While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the…

The Coronavirus (COVID-19) pandemic produced a spike in the demand for antibacterial and sanitising wipes in Pakistan. Consumers continued to favour wipes with disinfecting properties even after the threat and related mobility restrictions of…

Non alcoholic beer has been gaining popularity fast in Pakistan. The prohibition of alcohol consumption for Muslims aids sales of non alcoholic beer. It is mostly consumed by young adults, especially university students and 18-30-year-olds in…

Coffee whiteners remains the dominant category of other dairy in Pakistan and this is due to the very widespread use of these products as coffee and tea whiteners in southern regions of Pakistan. Tea is a very popular hot drink in Pakistan and it is…

The baby food category is led by Nestlé Pakistan Ltd with formula milk brands Bunyad and Nido both household names in Pakistan, offering high quality at low prices. Milk formula remains the dominant form of baby food in Pakistan with doctors and…

Tobacco in Pakistan has a mixed layout. The province of Khyber Pakhtunkhwa is the major grower of tobacco crops, while Pakistan Tobacco Co Ltd and Philip Morris (Pakistan) Ltd hold the majority stake in the industry, due to their dominance of…

Retail volume sales of cigarettes decreased in 2022. In general, demand dropped due to higher taxes, as well as customer migration amongst traditional smokers, to other products, but also cheaper cigarettes brands. Meanwhile, many young consumers of…

Vitamins account for sizeable value sales in Pakistan and in 2022, vitamins were the star performer, with volume sales increasing by over a fifth. While multivitamins registered the highest current value growth, single vitamins account for most…

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, other challenges emerged in 2022. Spiralling inflation, massive devaluation of the Pakistani rupee against major world currencies and catastrophic floods, which left…

The rapid urbanisation across all regions of Pakistan is fuelling growth of cheese in 2023, alongside the increasing interest in Western lifestyles and diets, which is largely due to the increasing exposure to social media among affluent urban…

Toilet care saw healthy growth in retail volume terms in 2022 with growth returning to more stable pre-pandemic levels after the fluctuations seen during the pandemic. The outbreak of COVID-19 encouraged consumers to invest in more home care products…

Sugar confectionery is immensely popular among kids in Pakistan as it constitutes an affordable treat. Children mainly purchase sweets from neighbourhood shops with their pocket money and hence are quite price-sensitive. In 2023, with inflation…

Home insecticides continued to see strong and stable growth in retail volume terms in 2022 with sales seeing a limited impact from the pandemic. However, growth did slow slightly in 2022 which was likely due to economic pressures brought about the…

Bleach is a mature category but it continued to enjoy steady growth in retail volume terms in 2022. Bleach is used for a wide range of cleaning tasks as well as for cleaning laundry and benefits from affordable pricing and widespread distribution.…

There has been a shift in consumption patterns in Pakistan, as rapid urbanization and exposure to western cultures has filtered into Pakistan. The introduction of a variety of flavours and sugar-free gum options is expanding the appeal of chewing…