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Pakistan

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Sun Care in Pakistan

Apr 2024

In Pakistan, consumer awareness regarding sun protection has significantly increased, leading to a notable growth in sun care. This shift in consumer attitudes stems from a greater understanding of the harmful effects of UV radiation, including…

USD 1,195
Country Report

Skin Care in Pakistan

Apr 2024

Skin care in Pakistan experienced robust growth in 2023, driven by a combination of factors including population expansion and the increasing participation of women in the workforce. With more women joining the workforce, there is a parallel rise in…

USD 1,195
Country Report

Premium Beauty and Personal Care in Pakistan

Apr 2024

In 2023, consumer spending on premium beauty and personal care products in Pakistan continued its upward trajectory, buoyed by shifting beauty trends. Despite inflationary pressures, affluent consumers demonstrated a penchant for quality and indulged…

USD 1,195
Country Report

Oral Care in Pakistan

Apr 2024

Oral care in Pakistan experienced healthy volume growth in 2023, propelled by increasing awareness of dental hygiene standards and supported by public health campaigns. As society becomes more conscious of oral health, consumers are integrating…

USD 1,195
Country Report

Men's Grooming in Pakistan

Apr 2024

In 2023, men’s grooming in Pakistan experienced a modest increase in both volume and value sales, primarily driven by the growing demand for men’s fragrances. As societal activities resumed post-pandemic lockdowns, men displayed a heightened interest…

USD 1,195
Country Report

Mass Beauty and Personal Care in Pakistan

Apr 2024

The preference for affordable and essential beauty and personal care products remained prominent amidst economic uncertainties in Pakistan in 2023. Basic categories like hair care, oral care, and bath products witnessed steady growth as consumers…

USD 1,195
Country Report

Hair Care in Pakistan

Apr 2024

In 2023, a notable trend emerged among mass consumers in Pakistan towards products offered at discounted prices and lower price points. This shift in purchasing patterns reflects a growing preference for affordability and value for money, as…

USD 1,195
Country Report

Fragrances in Pakistan

Apr 2024

In 2023, economic challenges, including rising inflation and currency deflation, impacted fragrances in Pakistan, particularly in premium fragrances dominated by imported products. This led to a slower growth rate in the product area. However, there…

USD 1,195
Country Report

Depilatories in Pakistan

Apr 2024

Depilatories in Pakistan witnessed significant growth in 2023, driven by an increasing number of women joining the workforce. This demographic shift has led to higher spending on personal care products, particularly in grooming categories. Pakistani…

USD 1,195
Country Report

Deodorants in Pakistan

Apr 2024

Deodorant sprays continued to account for the majority of value sales, as sprays are readily available in stores throughout the country and it is easy to find different brands with various characteristics, odours, and unit prices. This trend reflects…

USD 1,195
Country Report

Colour Cosmetics in Pakistan

Apr 2024

In 2023, colour cosmetics in Pakistan witnessed double-digit value growth in sales, primarily driven by inflationary pressures, while volume growth remained modest. The product area benefited from ongoing population expansion, supporting volume…

USD 1,195
Country Report

Beauty and Personal Care in Pakistan

Apr 2024

Despite facing economic challenges such as inflationary pressures, beauty and personal care in Pakistan witnessed robust growth in 2023. This growth was fuelled by resilient consumer spending driven by a heightened awareness of health and wellness.…

USD 2,750
Country Report

Bath and Shower in Pakistan

Apr 2024

In 2023, bar soap continued to account for the vast majority of value sales in bath and shower in Pakistan, though liquid soap registered the highest current value growth. Bar soap’s popularity is due to its affordable pricing and also due to its…

USD 1,195
Country Report

Baby and Child-Specific Products in Pakistan

Apr 2024

The demand for baby toiletries, encompassing shampoos, soaps, and lotions, experienced a notable surge in both retail volume and value sales in Pakistan in 2023. This growth trajectory was propelled by an augmented consumer consciousness regarding…

USD 1,195
Country Report

Wipes in Pakistan

Mar 2024

While value sales continued to be relatively low in 2023, wipes in Pakistan registered healthy volume growth, though constant value sales fell, as rising costs hit profitability. There is increased availability of various more affordable imported…

USD 1,195
Country Report

Tissue and Hygiene in Pakistan

Mar 2024

Tissue and hygiene registered a slight increase in constant value sales in Pakistan in 2023. Inflation continued to be very high and was being driven by several factors, including international commodity prices, global supply disruptions, flood…

USD 2,750
Country Report

Retail Tissue in Pakistan

Mar 2024

Retail tissue in Pakistan performed strongly across the board in 2023 in terms of volume growth. Toilet paper, in particular, registered significant growth, with volume sales increasing by a fifth. Continuing population growth supported increased…

USD 1,195
Country Report

Retail Adult Incontinence in Pakistan

Mar 2024

CATEGORY DATA

USD 1,195
Country Report

Nappies/Diapers/Pants in Pakistan

Mar 2024

Nappies/diapers/pants performed strongly in Pakistan in 2023, registering both healthy constant value and volume growth. Continuing population growth contributed to the increased demand. Also, with more women working outside the home and needing…

USD 1,195
Country Report

Menstrual Care in Pakistan

Mar 2024

Menstrual care in Pakistan registered constant value growth, in spite of crippling inflation. However, volume sales fell slightly. Significant work is also being done by NGOs such as UNICEF to remove cultural taboos around menstruation and this is…

USD 1,195
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