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El Salvador

The world's most comprehensive market research on consumer produc...

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in El Salvador.

Country Report

Tobacco in El Salvador

Jun 2024

Volume sales of cigarettes grew in 2023 despite the decline in smoking prevalence. Much of this stemmed from a reduction in smuggling via gangs and wider distribution of legitimate brands. However, despite a strong reduction in contraband, illegal…

USD 2,450
Country Briefing

Households: El Salvador

Jun 2024

The number of households is set to increase slightly, while the average household size will remain unchanged in El Salvador over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

USD 300
Country Briefing

Economy, Finance and Trade: El Salvador

May 2024

The report examines the economic landscape of El Salvador and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by private consumption, government spending.…

USD 300
Country Report

Beauty and Personal Care in El Salvador

Apr 2024

Despite ongoing inflationary pressures, sales of beauty and personal care in El Salvador in 2023 continued to grow. Products such as shampoo and toothpaste benefited from regular usage and more dynamic promotions, while pack sizes polarised between…

USD 2,750
Country Report

Tissue and Hygiene in El Salvador

Feb 2024

Inflationary pressures and raw material shortages impacted the retail prices of tissue and hygiene in 2023, though to a lesser extent than in 2022. Lower purchasing power forced consumers to reduce their spending and seek out local brands and private…

USD 2,750
Country Report

Home Care in El Salvador

Feb 2024

Home care sales grew strongly in 2023 though demand dipped for products that disinfect surfaces, such as bleach, floor cleaners and surface care. El Salvador relies heavily on imports to meet domestic demand therefore rising global commodity prices…

USD 2,750
Country Report

PEST Analysis: El Salvador

Jan 2024

Although government finances improved in El Salvador, the state continues to exhibit authoritarian tendencies and corruption remains an issue. Whilst inflation has fallen, economic momentum is moderating and the country’s high dependence on…

USD 300
Future Demographics

El Salvador in 2040: The Future Demographic

Jan 2024

Driven by natural increase, El Salvador’s population will expand at a slower pace than the Latin America region overall in 2021-2040. Meanwhile, net migration will remain negative as many emigrate. An acceleration of the ageing trend will impact…

USD 990
Country Report

Staple Foods in El Salvador

Nov 2023

Volume sales of staple foods saw slow growth in 2023 while values rose due to inflationary pressures. The normalisation of lifestyles in the wake of the pandemic reduced the home cooking trend and lowered demand for products such as shelf stable…

USD 2,450
Country Report

Hot Drinks in El Salvador

Nov 2023

Hot drinks registered a decline in retail volume sales in 2024. Despite some recovery, foodservice failed to reach pre-pandemic levels. Coffee is the largest category due to local cultivation and the popularity of specialist coffee shops. This mature…

USD 2,450
Country Report

Soft Drinks in El Salvador

Nov 2023

Retail volume sales of soft drinks slowed in 2023 over the previous year, while the on-trade made a return to pre-pandemic levels. Although rising health consciousness supported growth in juice to the detriment of carbonates, carbonates and bottled…

USD 2,450
Country Report

Cooking Ingredients and Meals in El Salvador

Nov 2023

Sales of cooking ingredients and meals rose marginally in volume terms in 2023 as the home cooking trend experienced during the pandemic faded dramatically. Inflationary pressures and economic uncertainty stimulated growing price sensitivity which…

USD 2,450
Country Report

Dairy Products and Alternatives in El Salvador

Sep 2023

Sales of dairy products and alternatives achieved only moderate growth in 2023. However, the market was affected by inflationary pressures, particularly in the prices of imported products such as milk formula, a category that is solely dependent on…

USD 2,100
Country Report

Consumer Health in El Salvador

Sep 2023

Sales growth of consumer health in El Salvador in 2023 varied across categories. While OTC performed well, growing at above inflation, preventive health categories such as vitamins, dietary supplements and weight management recorded significant…

USD 2,750
Country Briefing

Income and Expenditure: El Salvador

Jul 2023

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

USD 300
Cities

San Salvador in El Salvador

Jul 2023

The San Salvador in El Salvador report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

USD 725
Country Report

Snacks in El Salvador

Jun 2023

Snacks is set to see modest growth in 2023 due to rising prices caused by inflationary pressures and increasing prices of raw materials, with imported brands being especially affected. Lower consumer purchasing frequency will lead to flat volume…

USD 2,450
Country Report

Alcoholic Drinks in El Salvador

Jun 2023

Sales of alcoholic drinks continued to rebound in 2022. The on-trade benefited from the full lifting of COVID-19 restrictions and the resumption of pre-pandemic lifestyles. Beer and spirits remain the largest categories, while wine sales remain low.…

USD 2,450
Country Briefing

Business Dynamics: El Salvador

Apr 2023

This report assesses the business environment in El Salvador, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

USD 300
Country Report

Retail in El Salvador

Mar 2023

In 2022 retail in El Salvador rebounded. Stronger macroeconomic indicators and a full return to pre-pandemic lifestyles boosted consumer demand, especially among wealthier shoppers. However, high inflation, widespread informal retailing and a…

USD 2,450
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