Norway

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Norway. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Direct Selling in Norway

Feb 2024

The pandemic has revived the fortunes and renewed the popularity of the direct selling channel amongst Norwegian consumers, as it led companies to establish new ways of marketing and selling their products, namely by using digital tools, such as…

USD 1,195
Country Report

Dishwashing in Norway

Feb 2024

Orkla continued to dominate dishwashing in 2023, supported by its Sun and Zalo brands, which led in automatic dishwashing and hand dishwashing, respectively. While these two brands lost value share during the review period, this was due partially to…

USD 1,195
Country Report

Consumer Foodservice in Norway

Feb 2024

Overall, 2023 has been a positive year for consumer foodservice in Norway. After two strong years of recovery from the COVID-19 pandemic, the industry has seen volume and value growth begin to normalise in 2023. Rising unit prices has been a key…

USD 2,450
Country Report

Surface Care in Norway

Feb 2024

Higher retail price points in 2023 can be attributed to rising input costs, including energy, material sourcing, labour, supply chain distribution and logistics. These increased costs are often transferred to retail price points.

USD 1,195
Country Report

Home Insecticides in Norway

Feb 2024

Sales of home insecticides were dominated by spray/aerosol insecticides again in 2023. However, these products are increasingly at odds with environmental concerns due to their chemical-based formulations. Indeed, a growing number of Norwegian…

USD 1,195
Country Report

Home Care in Norway

Feb 2024

Home care in Norway was significantly influenced by elevated retail pricing in 2023, which drove current value growth. Retail volume sales, however, saw a decline as local consumers facing constraints on their household budgets reduced their spending…

USD 2,750
Country Report

Polishes in Norway

Feb 2024

The multifunctional nature of home care products continued to restrict growth opportunities for polishes in 2023. For example, surface care wipes are increasingly used to remove dirt from shoes, floor cleaners replace floor polish, and automatic…

USD 1,195
Country Report

Discounters in Norway

Feb 2024

Discounters in Norway fared well both during and after the COVID-19 pandemic and have been able to sustain this solid performance in 2023. In the face of high inflation, locals are seeking out lower prices when grocery shopping. Price pressures have…

USD 1,195
Country Report

Toilet Care in Norway

Feb 2024

Consistent with trends across home care as a whole, toilet care declined in retail volume terms in 2023. As inflation soared, household incomes faced intense pressure, and local consumers began trading down to cheaper products, including private…

USD 1,195
Country Report

Air Care in Norway

Feb 2024

Norwegians tend to prefer clean, natural and scent-free homes, and many do not deem air care to be a necessity. Moreover, concerns over the impact of harmful chemicals on personal health and the environment placed a downward pressure on sales of air…

USD 1,195
Country Report

Vending in Norway

Feb 2024

Vending in Norway is dominated by Coca-Cola, which garners over one-third of value share in 2023. Vending sales rebounded strongly in 2023 as vending machines continued to gain popularity with locals. Sales were underpinned by the return of builders…

USD 1,195
Country Report

Supermarkets in Norway

Feb 2024

In 2023, grocery retailers engaged in price wars as they reacted to weaker consumer confidence and tried to support consumers facing higher costs of living. Food prices continued to increase significantly as costs soared across the value chain,…

USD 1,195
Country Report

Hypermarkets in Norway

Feb 2024

Hypermarket sales have stayed above pre-pandemic levels in 2023, due to a solid performance from the sole player Coop Obs. The retailer employed bulk buying and delivered budget friendly products to compete against other dominant grocery retailers in…

USD 1,195
Country Report

Convenience Retailers in Norway

Feb 2024

The twin challenges of high inflation and heightened competition continue to impact the performance of convenience retailers in Norway, only prolonging its recovery from the effects of the COVID-19 pandemic. Convenience stores and forecourt retailers…

USD 990
Country Report

Retail in Norway

Feb 2024

Inflationary pressures have led to stronger price competition in Norway’s retail landscape. Food price increases have been a notable issue for grocery retailers resulting in intense competition between supermarkets and discounters. Players have come…

USD 2,450
Country Report

Laundry Care in Norway

Feb 2024

The persistent high inflationary conditions of 2023 dampened consumer purchasing power, and demand for laundry care products fell for the third consecutive year. This was in marked contrast to 2020, when laundry care products saw positive growth in…

USD 1,195
Country Report

Bleach in Norway

Feb 2024

Despite receiving a boost during the pandemic thanks to its well-recognised and effective sanitising properties, bleach is increasingly viewed as an old-fashioned product, and registered volume sales decline once again in 2023. Nevertheless, remains…

USD 1,195
Country Report

Self-Service Cafeterias in Norway

Feb 2024

Self-service cafeterias have already seen value sales recover to pre-pandemic levels in Norway, aided by the growth of new developments. After the initial shock in 2020, sales recovered well in 2021 followed by s strong rebound in 2022. Self-service…

USD 1,195
Country Report

Home Products Specialists in Norway

Feb 2024

After dynamic growth during the pandemic, home improvement and gardening stores and homeware and home furnishings stores have struggled in 2023. Following increases in shipping costs and electricity alongside large inventories, the channels have…

USD 990
Country Report

Retail E-Commerce in Norway

Feb 2024

Following very strong progress during the pandemic, retail e-commerce continues to grow at a steady pace in Norway, with another solid performance in 2023. This is even true of segments that performed poorly offline, such as homewares and home…

USD 990
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