Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Norway. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, Norway's robust economic performance ranked second in Western Europe, despite moderately high inflation and cost-of-living pressures. The country's per capita disposable income is projected to grow by 8.8% over 2023-2028, driven by the 45-49…
There is expected to be a slight increase in volume sales of wearables in Norway in 2024. This is expected to be supported by healthy volume growth for smart wearables, while volume sales are expected to fall for activity wearables. This shift to…
Portable players in Norway are expected to register a significant volume decline in 2024, across all products, with portable media players in particular performing badly, with volume sales falling by over a fifth. Wireless speakers are expected to…
Volume sales are expected to be unchanged for mobile phones in Norway in 2024. With penetration already very high, there is very little room for further growth. Also, smartphones are increasingly robust and durable and this is also extending…
Volume sales for in-car entertainment are expected to fall in Norway in 2024, particularly for in-car navigation. There is growing obsolescence in in-car navigation, as new cars come equipped with integrated in-car entertainment, reducing the need…
Imaging devices in Norway are expected to see further volume decline, as smartphones continue to steal volume share. Smartphones today have high-quality cameras that are sufficient for the photography and video needs of the average consumer.…
It is expected to be a more positive picture for home video in Norway in 2024, with TVs seeing an increase in volume sales, both for LCD and OLED TVs. Volume growth is supported by major sporting events in 2024, including the Paris Olympics and the…
Home audio and cinema in Norway is expected to register volume decline. This represents a continuation of the downward trend established over the review period. This shift is due to household preferences moving away from home audio and cinema towards…
There is expected to be an overall volume decline in headphones sales in 2024, with wireless earphones in particular performing badly, with volume sales expected to halve. It is also expected to be negative for TWS earbuds, with a fall in volume…
The picture still continues to be muted in Norway for consumer electronics, with overall volume sales expected to fall. That being said, the decline is less than the previous year, and economic indicators are improving and inflation is also easing.…
Computers and peripherals are expected to see a slight increase in volume sales in Norway in 2024. This is expected to be largely driven by a healthy performance for desktops, both for businesses and personal use, as well as a modest increase in…
Sweet biscuits, snack bars and fruits snacks is feeling the impact of prevailing health and wellness trends in Norway in 2024. Local consumers are gravitating towards premium-positioned fruit snacks like dates and other dried fruits, with rising…
Nidar is the biggest brand in sugar confectionery in Norway and has gained marginal market share in 2024. The brand’s product lines are traditional, which is true for brands in most of the mature segments within the overall category. The general…
Norway’s snacks industry is seeing a minor increase in retail value sales in 2024. Unit prices and inflation have been important issues within food overall throughout 2023 and 2024, also impacting snacks. However, snacks has seen lower price hikes…
Savoury snacks in Norway is suffering stagnant retail volume sales in 2042, with nuts, seeds, and trail mixes rising slightly as potato chips falls. Price increases are limiting volume growth, with cross-border trade and reduced at-home consumption…
In 2024, ice cream in Norway is witnessing a rush of new launches. Diplom Is, for example, is balancing its product portfolio with old classics and new innovations in impulse ice cream. At the same time, the player continues to invest in salted…
Mars’ Extra gum continues to overwhelmingly dominate gum in Norway in 2024, with no direct competitive threats from within the category as it holds on to its market share. The category is mature and Mars has not launched anything new. Value share…
In 2024, the average unit price of products within chocolate confectionery in Norway Price of chocolate has not risen as much as is seen in other snacks and food categories, despite rising production and raw materials costs. This is supporting sales…
The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Australia covers production and consumption trends in agricultural commodities, energy…
Wine in Norway witnessed a moderate decrease in total volume sales at the end of the review period, albeit much slower than the double-digit decline posted in 2022. In 2023, off-trade volume sales saw only a moderate decrease as demand continued to…