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Norway

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Norway. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Tobacco in Norway

Jun 2024

Sales of cigarettes, cigars, cigarillos and smoking tobacco declined in retail volume terms in 2023. Smoking prevalence also dropped in 2023 compared to 2022. More people are quitting smoking for health and financial reasons while some smokers are…

USD 2,450
Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Norway

Jun 2024

Sales of Swedish-style snus continued to see healthy growth in 2023 in retail volume terms. The percentage of the population that uses snus daily has doubled in the past ten years. Most of those who use snus daily are under 45 years old. The most…

USD 1,195
Country Report

Cigars, Cigarillos and Smoking Tobacco in Norway

Jun 2024

Sales of cigars, cigarillos and smoking tobacco declined in retail volume terms in 2023. The resumption of cross border trade with Sweden together with price increases in Norway were among the drivers of this decline. During the height of the…

USD 1,195
Country Report

Cigarettes in Norway

Jun 2024

Volume sales of cigarettes continued to decline in Norway in 2023. Smoking prevalence dropped in 2023 compared to 2022 with more people quitting smoking or switching to smokeless tobacco such as snus. The government is making concerted efforts to…

USD 1,195
Country Briefing

Economy, Finance and Trade: Norway

May 2024

In 2023, real GDP growth in Norway slowed to 1.2%, due to a drop in household consumption, but it continued to outperform the Western European average, thanks to strong per capita expenditure. Despite declining imports and exports, due to global…

USD 300
Country Report

Pet Products in Norway

Apr 2024

Demand for pet accessories slowed over 2023, with value growth only sustained by a sharp rise in prices. With Norway seeing a sharp rise in the cost of living, pet owners focused mostly on essentials like pet food and looked to limit their…

USD 1,195
Country Report

Pet Care in Norway

Apr 2024

After a spike in the pet population following the outbreak of COVID-19 the pet population has returned to more stable rates of growth. With the pandemic over and people spending more time away from the home there is no longer such a rush to become a…

USD 2,450
Country Report

Other Pet Food in Norway

Apr 2024

Rabbits remain one of the most popular small pets among Norwegians. Often, rabbits are seen as a kid-friendly starter pet for children to learn about taking care of an animal before committing to a cat or a dog. However, as a result, rabbits also…

USD 1,195
Country Report

Dog Food in Norway

Apr 2024

Sales of dog food declined in volume terms over 2023. Price increases affected consumer shopping habits with fewer people buying dog food in higher volumes as they looked to manage their budgets. Promotional activities subsided quite substantially…

USD 1,195
Country Report

Cat Food in Norway

Apr 2024

Cat food manufacturers saw raw material and production costs surge in 2022 and while several players initially opted to delay passing cost increases on to consumers so as not to undermine their competitiveness this strategy become unviable for most…

USD 1,195
Country Report

Sun Care in Norway

Apr 2024

In 2023, sun care in Norway was a highly volatile category, heavily influenced by the country's unpredictable weather. The pandemic provided a temporary boost as staycations led to increased domestic sun care consumption. However, with the return of…

USD 1,195
Country Report

Skin Care in Norway

Apr 2024

Following a period of exceptional growth fuelled by the pandemic and a rising focus on self-care, skin care in Norway has experienced a slowdown in 2022 and 2023. This can be attributed to the market's increasing maturity. While the pandemic led to a…

USD 1,195
Country Report

Premium Beauty and Personal Care in Norway

Apr 2024

Premium beauty and personal care in Norway experienced a resurgence in 2023, following a slowdown in 2022. Premiumisation remains the defining trend within Norwegian beauty and personal care. Consumers increasingly seek products formulated with…

USD 1,195
Country Report

Oral Care in Norway

Apr 2024

In 2023, oral care is a well-established product area in Norway with limited room for volume growth, particularly in core categories like manual toothbrushes and toothpaste. Additionally, intense price competition, especially from low-cost stores…

USD 1,195
Country Report

Men's Grooming in Norway

Apr 2024

While the pandemic did benefit men's grooming sales, the impact was not as significant as in other beauty and personal care categories. This can be attributed to several factors: the market's maturity, a modest premiumisation trend, the growing…

USD 1,195
Country Report

Mass Beauty and Personal Care in Norway

Apr 2024

Mass beauty and personal care in Norway experienced a noteworthy resurgence in 2023, particularly within fragrance and skin care categories. This reversal comes after a period of consistent share loss to premium beauty and personal care. While price…

USD 1,195
Country Report

Hair Care in Norway

Apr 2024

Hair care experienced significant growth during the pandemic as consumers had more time for self-care and participated in increased outdoor activities. However, the exceptional growth rates seen in 2020 and 2021 have moderated in 2022 and 2023.…

USD 1,195
Country Report

Fragrances in Norway

Apr 2024

Fragrances emerged as the biggest winner in beauty and personal care during the pandemic, partly due to a decline in duty-free purchases. Surprisingly, despite the return of travel and a rise in duty-free sales in 2022 and 2023, domestic fragrance…

USD 1,195
Country Report

Depilatories in Norway

Apr 2024

Depilatories in Norway is characterised by a high degree of maturity. The preference for a hairless appearance has been the norm for a long time, leading to limited opportunities for innovation and premiumisation. Furthermore, the market is dominated…

USD 1,195
Country Report

Deodorants in Norway

Apr 2024

Deodorants in Norway continued to grapple with a high degree of market maturity in 2023. Despite a return to social activities and exercise routines, deodorant sales have not seen a corresponding rise. This can be attributed to several factors.…

USD 1,195
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