Households

In 2023, single person households were the most common in Belgium, driven by younger generations prioritising education and career, and the ageing population. By 2028, this trend is expected to continue, with the total number of households increasing…

In 2023, single person households were the most common type in the Czech Republic, driven by younger generations prioritising career development, and an ageing population. The trend of decreasing household sizes and increasing numbers of single…

In 2023, single person households dominated in Bulgaria, driven by younger generations prioritising education and career development, and an ageing population. By 2028, this trend is expected to continue, with urbanisation playing a significant role,…

In 2023, single-person households were the most common in Austria, driven by younger generations prioritising career developing and an ageing population. Urbanisation is transforming Austria's demographic landscape, leading to smaller households and…

In 2023, Argentina's dominant household type was couples with children, reflecting traditional family lifestyles. However, a shift towards smaller families and single-child households was observed, influenced by urbanisation and improved access to…

In 2023, traditional family households drove the domination of the couples with children household type in Angola, despite a falling birth rate. By 2028, these households are expected to decrease slightly, with single person households rising the…

In 2023, the majority of Algerian households were couples with children, but a shift towards smaller families was becoming evident. By 2028, the total number of households is expected to grow by 11%, with single person households being the…

To gain a competitive edge and accelerate growth, companies must focus on understanding their target consumers. This report provides insights into seven consumer types, helping businesses refine their strategies to align with prevailing consumer…

In 2023, in Malaysia the majority of households were couples with children, but a trend towards smaller families and single-child households was evident. By 2028, this trend is expected to continue, with single person households rising the fastest.…

In 2023, single-person households were the most common in Japan, influenced by societal shifts towards prioritising education and career, and an ageing population. 92.8% of households resided in urban areas, driven. Japan's digital landscape remains…

The Danish population is expanding due to an influx of immigrants, while businesses are becoming more diverse and inclusive. Strong economic performance driven by GDP growth means consumer expenditure is increasing, with consumers focusing on…

Over the period to 2040, the US is set to see an increase in childless households, due to a low birth rate and an ageing population. Increased immigration and rising incomes are expected to drive economic growth and consumption. The US will remain…

In 2023, China’s leading household type was couples with children, with a trend evolving towards smaller families, due to urbanisation and improved access to education and healthcare. The number of households is projected to grow by 7.9% over…

In 2023, the majority of Indian households were couples with children, with a shift towards smaller family sizes and a below average birth rate. Over 2023-2028, the number of households is projected to grow by 6.1%, with couples without children…

In 2023, the leading household type in Mexico was couples with children, reflecting traditional family lifestyles. However, a shift towards smaller families and lower birth rates has been observed, attributable to urbanisation and improved access to…

In 2023, the majority of Indonesian households were couples with children, reflecting traditional family lifestyles. However, a shift towards smaller families and urbanisation was evident, with a falling birth rate and increasing single-person…

In 2023, Australia's dominant household type was couples with children, but smaller family sizes were becoming more common due to evolving family dynamics and reduced birth rates. Furthermore, urbanisation was increasing, with a projected rise to…

In 2023, single person households were the most common household type in the US, driven by younger generations prioritising education and career, and an ageing population. The urbanisation rate reached 81.2%, largely due to individuals seeking better…

In 2023, single-person households dominated in the UK, influenced by societal shifts and an ageing population. By 2028, this trend is expected to continue, with a rise in multigenerational households due to urbanisation and changing family…

In 2023, traditional family structures dominated in the Philippines, but a shift towards smaller families and lower birth rates was evident, influenced by urbanisation and improved access to education and healthcare. By 2028, the number of households…