Israel

Demand for sleep aids remains strong in 2023, with everyday lifestyle issues and security concerns leading to sleep issues. The COVID-19 pandemic had a very strong impact on sleep in Israel and caused a surge in sleep deprivation and insomnia, which…

The incidence of head lice is rising back to normal levels in 2023 as children circulate freely in schools and at social gatherings, and kids play close together. With retail volume sales back to pre-pandemic levels in 2022, demand for…

During 2023, the local government has been trying to make significant changes to the judiciary system in Israel which would limit. Under the government’s so-called “reasonableness” bill, which was passed into law in July 2023, the Supreme Court will…

Despite stubbornly high inflation and a slowdown in the Israeli economy, smartphones is poised to record a modestly improved performance in volume sales terms in 2023. The category has been somewhat insulated from more cautious attitudes to spending…

The ice cream market in Israel continued its positive momentum in 2023, despite the fact that the leading players increased their prices at the end of the previous year. The indulgence trend continued to have a very strong impact on the market,…

Spirits is also seeing some cross-category trends. Namely, the event of the COVID-19 pandemic accelerated at-home alcohol consumption, pushing forward premium products during the era of the lockdowns. Indeed, the periods of home quarantine encouraged…

Alcoholic drinks in Israel in 2022 is characterised by large price increases. While prices in the local territory rise due to the increasing costs of living and inflation, locals are also increasingly interested in premium products, which causes…

The COVID-19 pandemic saw a surge in dog ownership in Israel as more households adopted or bought a dog in order to enhance forced increased at-home time and provide some extra companionship, especially for children. At the same time, a considerable…

Domestic wipes manufacturers reported spikes in retail volume sales in 2020. This performance was due to local consumers purchasing large amounts of cleaning and disinfectant wipes to sanitise homes in the wake of the Coronavirus (COVID-19) pandemic.…

2022 brought fresh difficulties to consumer foodservice in post-pandemic Israel, with high inflation leading to rising costs in raw materials, production, transportation and energy, forcing restaurants to push up unit prices and pass on some of the…

Dietary supplements is a sizeable product area in Israel, only second behind analgesics, and it is expected to register strong current value growth in 2023, and the highest rate during the review period. The COVID-19 pandemic has accelerated the…

The return to normal lifestyles out of the home is driving retail volume and current value sales of analgesics in 2023. Adults and children alike are more exposed to common colds and viruses requiring pain relief. Children in school are no longer…

With the World Health Organisation declaring the pandemic to be over in early 2023 and with COVID-19 restrictions no longer in place the outlook for travel in Israel is much brighter. This has led to a surge in inbound arrivals and outbound…

Airlines have rebounded strongly in 2023 with sales seeing a full recovery in current value terms while passenger numbers are expected to come close to pre-pandemic levels by the end of the year. With the pandemic declared over by the World Health…

While volume sales of televisions in Israel have continued to increase in 2023, growth looks set to be slightly lower than that recorded in 2022. This is partly explained by maturity, comparatively long replacement cycles and the fact that many…

As was the case throughout the review period, TWS earbuds is poised to be the most dynamic performer among the main headphones categories in Israel in volume growth terms in 2023. Increasing appreciation for the convenience and portability of these…

The cocktail trend which is helping to support spirits is also supporting RTDs. A strong trend seen during the pandemic era was that for at-home cocktail making. Many locals started buying the ingredients to make cocktails and would invite friends…

In January 2022, Diplomat, a distributor of women’s razors and blades brand Gillette (Procter & Gamble Israel MOD Ltd), announced that it would be raising the prices of its products by 4-16% in March. This move was unusual since Diplomat typically…

Retail tissue witnessed retail volume growth across categories in 2022, albeit at slower rates than in 2021. Retail current value growth remained high as prices continued to rise amid an inflationary economic climate. Having witnessed the biggest…

The combination of modern fashion trends, interior design trends and the growing demand for convenience are all militating against the use of polishes. In terms of interior design, trends are increasingly moving towards styles of floor and furniture…