Finland

Vitamins is set to see volume sales continue to fall in 2023, receding from the peak seen in the early stages of the pandemic when consumers looked to enhance the functioning of their immune systems in the face of the threat from COVID-19. In 2023,…

All areas of sports nutrition are set to achieve current value growth in 2023. While, in 2022, a large part of value growth stemmed from increased ingredient costs, in 2023, prices were lowered, and growth resulted from increased demand for…

Cider, as a mature category in Finland, is being promoted as a lighter option to wine and a suitable accompaniment to meals. It is particularly marketed as a complement to fish, seafood, and spicy dishes. Sweeter ciders are positioned as ideal…

Summer is the most important season for breweries in Finland, but in 2022, after a cool spring, the summer did not see any longer periods of hot weather either. As a result, sales were disappointing compared to the previous summer. Inflation, the…

Volume sales of cigarettes declined in 2022. With the ending of pandemic-related restrictions, consumers spent less time at home, which limited the number of smoking opportunities. Moreover, with Finns beginning to travel once again, the border trade…

At the beginning of the pandemic in 2020, vending was amongst the biggest losers in retailing in Finland. Already marginal in size (vending is the smallest retail channel in the country) vending heavily depends on people being active, moving around…

Unusual times were seen for retail in Finland starting from the beginning of COVID-19 in 2020. As people stayed at home more, travelled less, went out to eat less, and worked fewer hours in the office, unusually high growth was seen for grocery…

Hypermarkets has traditionally been the leading retail (not only grocery retail) channel in Finland, with around a third of overall sales of grocery retailers accounted for by hypermarkets in 2022. Hypermarkets has managed to maintain its narrow lead…

Direct selling has always been a marginal retail channel in Finland, and has in recent years seen a clear decrease – sales fell in 2022 for the sixth year in a row in current value terms. Even more worryingly, direct selling underperformed…

Unit prices rose in 2022 and 2023 due to increasing production costs and inflation, which has boosted retail value sales in sugar confectionery. The selection of sugar confectionery in Finland is wide and varied, and the competition remains tense…

In 2023, snacks in Finland are being impacted by inflation and rising production costs, which are being passed on to consumers through increasing price points. While price rises are boosting current retail value growth, pressure is being placed on…

Finns are amongst the biggest consumers of ice cream in Europe. While sales fluctuate according to whether the Nordic summer is warm or cool, it is noteworthy that Finns are widely known to indulge in ice cream in the winter, aiding sales on the…

Retail sales of tobacco in Finland registered a slight decline in constant value terms in 2022, as consumption patterns continued to return to their pre-pandemic norms. The market experienced an exceptional year in 2020, due to the impact of the…

In 2022, current value growth of deodorants in Finland outpaced volume growth, due in part to the impact of inflation on pricing. Volume sales levels remained stable during the year, with an increasing demand for value-added products contributing to…

Initial price increases as a result of inflation were visible in pet care at the end of spring 2022. Despite reduced purchasing power, Finns remain relatively consistent about their pets’ diets, especially in the case of dogs, reducing spending on…

Wipes witnessed an overall positive impact from the Coronavirus (COVID-19) pandemic, in line with a generally heightened sense of the importance of health, hygiene and sanitation. As a result, antibacterial versions grew in number and use. Home care…

Rates of growth in total current value sales and transactions for consumer foodservice in Finland in 2022 were well up on 2021, with most categories showing significantly improved results in this regard. Trade across the market increased at a robust…

Oral care overall maintained a moderately positive current value trajectory in Finland in 2022, despite consumers' efforts to find savings in their hygiene product spending. This growth was largely driven by an improved selection of therapeutic…

Fragrances in Finland saw positive growth in both volume and current value terms in 2022, albeit at a slower rate than was recorded in 2021, as sales reached/surpassed pre-COVID-19 levels. The first half of the year witnessed very favourable growth…

Premium private label is now expanding faster in cat food in Finland. Following the success of SMAAK dog food, the brand introduced a cat food range that is locally sourced and produced.