Finland

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

Country Report

Consumer Foodservice in Finland

Feb 2024

Consumer foodservice in Finland experienced a contradictory year in 2023. On the surface, looking only at the figures, consumer foodservice in Finland performed strongly. By 2022, foodservice value sales had exceeded the 2019 pre-Coronavirus…

USD 2,450
Country Report

Surface Care in Finland

Feb 2024

Surface care faces challenges during a period of price growth in 2023, with consumers focusing on essential purchases. Sprays, especially basic surface care sprays, remain the most popular format. However, disinfecting products experienced a notable…

USD 1,195
Country Report

Home Insecticides in Finland

Feb 2024

High price increases in 2023 have negatively impacted the volume sales of insecticides. Consumers are now purchasing insecticides as needed, prioritising effectiveness in their selection process. Brand loyalty remains high in this category, with…

USD 1,195
Country Report

Air Care in Finland

Feb 2024

High price growth in 2023 results in decreasing volume sales of air care as Finns continue to cut spending on non-essential home care products. The declining demand for air care is also linked to a growing trend towards sustainability. Consumers…

USD 1,195
Country Report

Home Care in Finland

Feb 2024

The year 2023 witnessed a consistent rise in unit prices, contributing to a decline in volume sales. However, since April 2023, home care has shown signs of recovery, buoyed by increases in consumer spending, particularly during the summer months…

USD 2,750
Country Report

Dishwashing in Finland

Feb 2024

Dishwashing has been adversely affected by price growth, leading consumers to adopt more economical practices. Users of automatic dishwashing machines are opting for full loads to maximise efficiency. Some consumers are downgrading from all-inclusive…

USD 1,195
Country Report

Toilet Care in Finland

Feb 2024

The notable unit price growth in 2023 has prompted many Finns to optimise their consumption of toilet care products. Consumers are shifting away from in-cistern toilet blocks (ITBs) towards toilet liquids/foams due to their lower cost and the ability…

USD 1,195
Country Report

Polishes in Finland

Feb 2024

High volume price growth continues to impede the volume sales growth of polishes in 2023. Consumers are prioritising necessary home care products over polishes, leading to a decline in their usage. The popularity of non-wood materials for furniture…

USD 1,195
Country Report

Laundry Care in Finland

Feb 2024

Laundry care has been adversely affected by rising prices, prompting Finns to adopt energy and water-saving practices. Consumers are prioritising full-capacity loads and opting for low-temperature washing cycles. Despite the overall decline, laundry…

USD 1,195
Country Report

Bleach in Finland

Feb 2024

Bleach records a decline in volume sales as safety becomes a major concern. Growing awareness of the harmful impact of bleach on health and the environment prompts health-conscious consumers to switch to less harmful home care products. Bleach is now…

USD 1,195
Country Report

Self-Service Cafeterias in Finland

Feb 2024

In 2023, self-service cafeterias continued to recover from the COVID-19 slump in transaction and current value terms, although the number of outlets saw another slight drop. While adversely affected by the closure of outlets based at petrol/gas…

USD 1,195
Country Report

Cafés/Bars in Finland

Feb 2024

Cafés/bars exceeded the 2019 pre-COVID-19 level in current value terms in 2023, one year behind consumer foodservice as a whole. Bars/pubs remained behind the 2019 level in 2022, despite strong growth. While inflation was a key concern in consumer…

USD 1,195
Country Report

Full-Service Restaurants in Finland

Feb 2024

Full-service restaurants continued to see faster current value growth than consumer foodservice overall in 2023, although the situation is not as bright as it seems. At the end of the review period, the gap in the growth rate was much smaller than in…

USD 1,195
Country Report

Street Stalls/Kiosks in Finland

Feb 2024

Street stalls/kiosks both benefited and suffered from the effects of the COVID-19 pandemic. They benefited as they are typically used for takeaways; therefore, they were deemed less of a risk than indoor premises in terms of catching or spreading the…

USD 1,195
Country Report

Limited-Service Restaurants in Finland

Feb 2024

As with consumer foodservice in general, limited-service restaurants continued to see strong current value growth in 2023, albeit spiked more by the high rate of inflation in the country than by bigger volume sales. Current value sales grew at a…

USD 1,195
Country Report

RTD Tea in Finland

Dec 2023

RTD tea saw retail volume growth slow in 2023 due to rising prices caused by higher inflation and increased production costs. Inevitably, consumers have become more price-conscious, with many seeking more affordable RTD tea products and taking…

USD 1,195
Country Report

Concentrates in Finland

Dec 2023

Overall, concentrates saw another year of retail volume decline in 2023, as unit prices rose due to inflation and increasing production costs. In order to boost sales, players are updating their selections, offering better quality products with…

USD 1,195
Country Report

Vitamins in Finland

Sep 2023

Vitamins is set to see volume sales continue to fall in 2023, receding from the peak seen in the early stages of the pandemic when consumers looked to enhance the functioning of their immune systems in the face of the threat from COVID-19. In 2023,…

USD 1,195
Country Report

Sports Nutrition in Finland

Sep 2023

All areas of sports nutrition are set to achieve current value growth in 2023. While, in 2022, a large part of value growth stemmed from increased ingredient costs, in 2023, prices were lowered, and growth resulted from increased demand for…

USD 1,195
Country Report

Cider/Perry in Finland

Jun 2023

Cider, as a mature category in Finland, is being promoted as a lighter option to wine and a suitable accompaniment to meals. It is particularly marketed as a complement to fish, seafood, and spicy dishes. Sweeter ciders are positioned as ideal…

USD 1,195
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More
;