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Finland

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

Country Report

Tobacco in Finland

May 2024

Retail sales of tobacco in Finland continued to fall in volume terms in 2023, consistent with the downward trend in smoking prevalence across the country. Finns are very aware of the harmful impact of smoking, especially since the COVID-19 pandemic,…

USD 2,450
Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Finland

May 2024

The market for smokeless tobacco, e-vapour products and heated tobacco in Finland saw especially buoyant growth in retail volume terms in 2023, following the deregulation of nicotine pouches in April of the same year. This meant that these products,…

USD 1,195
Country Report

Cigars, Cigarillos and Smoking Tobacco in Finland

May 2024

The market for cigars, cigarillos and smoking tobacco in Finland showed a mixed performance in 2023. On a positive note, cigars managed to maintain the broadly positive growth trend which had been in evidence since the start of the pandemic. The…

USD 1,195
Country Report

Cigarettes in Finland

May 2024

Volume sales of cigarettes in Finland continued to decline in 2023. Finns are very aware of the harmful impact of smoking, especially since the onset of the COVID-19 pandemic, and there is a clear polarisation taking place between those who smoke and…

USD 1,195
Country Briefing

Economy, Finance and Trade: Finland

May 2024

Finland’s economic growth stagnated in 2023, despite a rise in public consumption. In the near future, the country’s economic development is projected to improve with the help of the Next Generation EU scheme, although sluggish growth in private…

USD 300
Country Report

Pet Products in Finland

Apr 2024

Inflation has led to price hikes in pet products and pet food but also in veterinary health care, with this influencing consumer purchasing decisions. Many providers of veterinary health care have been forced to increase their service fees making it…

USD 1,195
Country Report

Pet Care in Finland

Apr 2024

Finland has relatively strict animal welfare regulations compared to many other markets and these have been further enhanced. Starting from 1 January 2024, the rules for keeping an animal at home have become even stricter as authorities seek to…

USD 2,450
Country Report

Other Pet Food in Finland

Apr 2024

Other pet food is a much smaller area of the market than dog and cat food, but despite various challenges the category sustained relatively stable sales during the course of the review period. Various small mammals are often bought as beginner pets…

USD 1,195
Country Report

Dog Food in Finland

Apr 2024

The pet dog population remained stable in 2023 but households came under growing pressure due to high inflation and a rise in the cost of living. This was reflected in double-digit growth in current value terms in dog food but only modest growth in…

USD 1,195
Country Report

Cat Food in Finland

Apr 2024

Trading down did not have a significant impact on sales of cat food in 2023 despite price increases and a sharp rise in the cost of living. The quality of the cat food remains a top priority for Finns and thus they are generally reluctant to trade…

USD 1,195
Country Report

Sun Care in Finland

Apr 2024

Sun care in Finland continues to show promise, with retail value sales reaching a near double-digit growth in 2023 compared to the previous year. However, this growth was driven primarily by rising product costs and a shift towards higher quality…

USD 1,195
Country Report

Skin Care in Finland

Apr 2024

Skin care in Finland continues to shine, with retail value sales recording a nearly double-digit increase in 2023 compared to the previous year. However, a closer look reveals some interesting trends. Facial care emerged as the star performer in…

USD 1,195
Country Report

Premium Beauty and Personal Care in Finland

Apr 2024

While premium beauty and personal care sales experienced positive growth in value terms in Finland in 2023, the volume growth trajectory varied across categories, ranging from stagnant to moderately negative. The challenging economic environment,…

USD 1,195
Country Report

Oral Care in Finland

Apr 2024

Oral care in Finland experienced positive value growth in 2023, but this was primarily due to inflation-induced price increases. Some categories, like power toothbrushes, witnessed a decline in volume sales as consumers opted to delay non-essential…

USD 1,195
Country Report

Men's Grooming in Finland

Apr 2024

Men's grooming in Finland experienced significant growth in retail value sales during 2023. However, this increase was primarily driven by inflation-related price hikes, with stagnant or slightly declining volumes.

USD 1,195
Country Report

Mass Beauty and Personal Care in Finland

Apr 2024

In 2023, mass beauty and personal care in Finland exhibited robust growth, primarily in terms of value. This growth was multifaceted, driven partly by inflation-induced price increases but also by a notable shift from premium to mass categories. The…

USD 1,195
Country Report

Hair Care in Finland

Apr 2024

Hair care in Finland experienced healthy value growth in 2023. However, this increase was largely driven by price hikes, with volume growth ranging from slightly negative to slightly positive. Consumers curtailed impulse purchases, leading to a…

USD 1,195
Country Report

Fragrances in Finland

Apr 2024

Fragrances in Finland, as a product area, experienced positive growth in both volume and value terms in 2023. This can be attributed in part to a return to pre-pandemic fragrance use habits and high levels of marketing activity from major brands.…

USD 1,195
Country Report

Depilatories in Finland

Apr 2024

Depilatories in Finland witnessed sluggish growth in 2023. Consumers, facing economic constraints, readily opted for private label or budget-friendly alternatives. This trend was particularly evident in the women's razor and blade area, where the…

USD 1,195
Country Report

Deodorants in Finland

Apr 2024

While deodorant sales volume remained stable in Finland in 2023, the product area saw a healthy rise in value terms. This can be attributed, in part, to inflationary pressures pushing up unit prices. However, a more significant factor is the evolving…

USD 1,195
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