Kenya

Travel in Kenya is witnessing robust growth driven by both domestic and international tourism. Domestic travel is being fuelled by infrastructure upgrades and a growing middle class that is increasingly interested in exploring local attractions.…

In 2024, tourism flows in Kenya are expected to recover to pre-pandemic levels, in terms of inbound arrivals, outbound departures and domestic tourism. Domestic tourism is supported by government and private sector initiatives such as discounted…

The mid-market hotel segment is seeing substantial growth in Kenya, driven by its affordability for domestic travellers amid high levels of inflation. Given the current economic situation, many Kenyans are opting for more budget-friendly…

Nairobi and Mombasa are Kenya’s most economically vibrant cities. Meanwhile, Nakuru holds the highest potential for future economic growth. However, challenges for the country’s cities will persist in the near term due to the continuing global…

Mobile and online bookings continue to dominate the travel booking landscape in Kenya. This trend is driven by the increasing availability of mobile apps and the convenience they offer to consumers. With more Kenyans owning smartphones and gaining…

In March 2024, airlines in Kenya achieved record revenues and seat occupancy, marking a significant milestone for the industry. This growth is attributed to increased demand for both domestic and international travel, coupled with effective revenue…

Retail volume sales of yoghurt and sour milk products in Kenya are projected to maintain a moderate growth trajectory in 2024. This performance is set to feature stable growth for the dominant category, yoghurt, and a rebound for sour milk products.…

Retail volume and value sales of other dairy in Kenya remain very low at the end of the review period. Growth is expected to be healthy over 2024, from a low base, although cream remains the category within other dairy to register significant retail,…

Amid soaring prices, drinking milk products in Kenya have been undermined by a strong drop in milk consumption since 2022. For example, the Kenya National Bureau of Statistics (KNBS) reported a decline in milk consumption between January and June…

Inflation in dairy products and alternatives in Kenya has significantly increased production costs. Higher taxation and transportation expenses and rising costs of raw materials have forced industry players to increase prices of final products to…

Cheese in Kenya continues to be negatively affected by price-sensitivity at the end of the review period. Average retail current unit prices are set to see double-digit increases across categories over 2024. This is driving consumers towards more…

The demand for butter and spreads in Kenya has stagnated during 2024 amid rising prices. Retail volume sales are projected to rise slightly for margarine and spreads and be flat for cooking fats, but continue to fall strongly for butter. Kenyan…

In 2024, baby food in Kenya is projected to see a moderate increase in retail volume growth, yet a double-digit rise in retail current value sales. This performance is informed by still high inflation and a strong rise in the average retail current…

In 2023, Kenya ranked 19th among 25 Middle East and Africa nations in terms of average gross income, despite economic recovery and growth in key sectors. However, high public debt and global economic instability posed challenges. Furthermore, income…

Sweet biscuits, snack bars, and fruit snacks in Kenya is undergoing a transformation driven by two key consumer trends in 2024: price sensitivity and a growing focus on health.

Sugar confectionery in Kenya is experiencing significant growth, fuelled by a steadily expanding population and rising disposable incomes. This translates to increased consumer indulgence in sugary treats. The affordability of sugar confectionery…

Snacks in Kenya is undergoing a period of significant transformation, driven by a confluence of factors including inflation, evolving consumer preferences, and emerging trends. Inflationary pressures have led to increased production costs, prompting…

The economic landscape in Kenya is conducting the orchestra of consumer behaviour in packaged food, including savoury snacks, in 2024. Inflation has taken centre stage, leading to a heightened focus on affordability. Kenyans are becoming increasingly…

A confluence of factors, including rising inflation and increasing production costs, has made Kenyan consumers more sensitive to price in 2024. This newfound price consciousness is translating into a shift in purchasing behaviour, with consumers…

Despite rising inflation and price increases across most consumer goods, the gum category is exhibiting resilience in Kenya in 2024. This can be attributed to the continued demand for gum due to its widespread availability in major retail channels…