Kenya

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Wipes in Kenya

Mar 2024

Wipes are extremely underdeveloped in Kenya, with close to all sales generated by baby wipes. There are no visible sales of household products; in addition, the consumer base is limited to urban middle- and upper-income consumer bases with higher…

USD 1,195
Country Report

Retail Tissue in Kenya

Mar 2024

In 2023, retail tissue in Kenya witnessed a significant slowdown in volume growth as rising prices of toilet paper weakened consumption. High inflation and pressures on household budgets created a challenging environment for the toilet paper…

USD 1,195
Country Report

Dishwashing in Kenya

Mar 2024

In the highly competitive landscape of dishwashing in Kenya, brand owners actively targeted consumers with promotions and special offers and deals. Small-scale local manufacturers and consumers interested in do-it-yourself (DIY) were more inclined to…

USD 1,195
Country Report

Air Care in Kenya

Mar 2024

Air care in Kenya enjoyed further strong retail volume and current value growth in 2023, supported by fragrance innovations and a growing middle-class consumer base amid rising urbanisation. Considerable growth in the category was stimulated as…

USD 1,195
Country Report

Tea in Kenya

Jan 2024

Tea bags continued to gain ground at the expense of loose tea at the retail and foodservice levels in Kenya in 2023. Visible across all categories and brand ranges, this trend was mainly reflective of increasing appreciation for the greater…

USD 1,195
Country Report

Coffee in Kenya

Jan 2024

Coffee in Kenya showed another impressive performance in 2023, with total volume sales increasing at a faster rate than in 2022 and the fresh and instant categories both posting healthy growth at the retail and foodservice levels. These results were…

USD 1,195
Country Report

Dietary Supplements in Kenya

Jan 2024

There is a growing awareness of the significance of a balanced diet and the role that dietary supplements can play in addressing deficiencies. Lifestyle changes, longer work hours and a lack of time for nutritious meal preparation are prompting more…

USD 1,195
Country Report

Analgesics in Kenya

Jan 2024

Analgesics experienced a rise in unit prices due to inflationary pressure, which pushed up the price of imported medications and locally-produced options. Current value growth accelerated in 2023 as a result of this trend. Brand loyalty remains…

USD 1,195
Country Report

Menstrual Care in Kenya

Mar 2024

Rising consumer awareness of menstrual health, together with the wider variety of sanitary products available in Kenya, is driving sales of menstrual care in 2023. Manufacturers commonly leverage mass media (including television, outdoor) and online…

USD 1,195
Country Report

Home Care in Kenya

Mar 2024

Home care in Kenya has undergone significant shifts in the post-Coronavirus (COVID-19) period, reflecting increased awareness of sanitation and cleanliness to safeguard health and prevent the spread of diseases. The demand for home care products has…

USD 2,750
Country Report

Bleach in Kenya

Mar 2024

Bleach in Kenya continued to be impacted by the issue of affordability in a tough economic climate at the end of the review period. Bleach products can be quite expensive, making it a challenging purchase option for lower-income consumers in the…

USD 1,195
Country Report

Juice in Kenya

Feb 2024

While juice continued to expand in retail volume terms in 2023, growth was down substantially on 2022 and also lower than the CAGR for the entire review period. This was partly explained by increasing maturity, but mainly attributable to rising…

USD 1,195
Country Report

Concentrates in Kenya

Feb 2024

Liquid concentrates in Kenya saw off-trade volume growth slow significantly in 2023. Given that these products are primarily consumed at home, this was partly explained by the return to regular routines in the aftermath of COVID-19. Similarly, as the…

USD 1,195
Country Report

Home Insecticides in Kenya

Mar 2024

There was a growing demand for home insecticides in Kenya in 2023. This was especially visible amongst the burgeoning urban population, supported by a rise in the disposable incomes of the country's growing middle-class consumer base. With improving…

USD 1,195
Country Report

Polishes in Kenya

Mar 2024

Shoe polish continued to dominate the market size of polishes in Kenya and register the fastest retail volume and value growth at the end of the review period. However, retail volume and current value growth rates for shoe polish were slower in 2023,…

USD 1,195
Country Report

Bottled Water in Kenya

Feb 2024

Growth in off-trade volume sales of bottled water in Kenya in 2023 was weaker than in 2022. This was partly due to the resumption of pre-pandemic routines, with retail demand slowing as people spent less time at home. The downturn was also…

USD 1,195
Country Report

Wound Care in Kenya

Jan 2024

Wound care exhibited modest volume growth in 2023. In the inflationary climate, local brands have emerged as the preferred choice for consumers in lower income brackets, owing to their affordability and accessibility through traditional distribution…

USD 1,195
Country Report

Sports Nutrition in Kenya

Jan 2024

In Kenya, sports nutrition is rapidly advancing and enjoyed robust current value growth in 2023. This momentum is driven by the rising health and wellness trend, with individuals increasingly acknowledging the importance of a healthy lifestyle and…

USD 1,195
Country Report

Dermatologicals in Kenya

Jan 2024

While overall consumer awareness of skin diseases and infections is increasing in Kenya, there remain areas where stigma persists, creating a reluctance among consumers to seek help. For instance, vaginal antifungals are linked to the stigma of…

USD 990
Country Report

Laundry Care in Kenya

Mar 2024

Laundry care in Kenya has seen significant development. For example, LG Electronics tapped into the growing demand for laundry services in Mombasa by opening its first commercial laundry shop. This move is a response to the rising demand for…

USD 1,195
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