Belgium

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belgium. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Surface Care in Belgium

Feb 2024

Following a steep fall in 2022, volume sales in surface care remained under pressure in 2023. Inflation and the drop in disposable income for Belgian households meant that many consumers were careful about the amount of product they used when…

USD 1,195
Country Report

Air Care in Belgium

Feb 2024

Volume sales for air care in Belgian continued to fall in 2023, with the category’s products widely regarded as non-essential and thus not included on the shopping list for the many households grappling with tighter spending budgets. Inflationary…

USD 1,195
Country Report

Laundry Care in Belgium

Feb 2024

Following on from 2022’s rapid decline, laundry care in Belgium saw an even deeper descent in terms of volume sales in 2023, despite players’ increased investment in offering promotions to bump volume sales, including buy-one-get-one-free, and…

USD 1,195
Country Report

Home Insecticides in Belgium

Feb 2024

Global warming has been creating environmental changes and conditions that have naturally had a significant and largely positive impact on demand for home insecticides in Belgium - the warmer climate is attracting more mosquitos and exotic insects.…

USD 1,195
Country Report

Toilet Care in Belgium

Feb 2024

The outbreak of COVID-19 and the measures taken to contain it had a positive impact on sales of toilet care in 2020. With consumers working and studying from home they were using the toilet more frequently and thus this boosted demand for toilet…

USD 1,195
Country Report

Home Care in Belgium

Feb 2024

Home care in Belgium remained under pressure in 2023, with high inflation leading to price hikes and consumers prioritising their spending in order to save money. As a result, many consumers bought and used home care products with much less frequency…

USD 2,750
Country Report

Consumer Foodservice in Belgium

Feb 2024

Inflationary pressures have had a major impact on consumer foodservice in Belgium, with the spike in retail prices translating into more expensive dishes and menus, whilst lower consumer purchasing power has stifled demand. Out of home expenditure…

USD 2,450
Country Report

Bleach in Belgium

Feb 2024

Bleach witnessed a remarkable turnaround in fortunes in 2020 with it seen as an affordable and effective home care solution. This dynamism was short lived however with sales tumbling in 2021 and 2022 as restrictions were eased and then lifted, and…

USD 1,195
Country Report

Cannabis in Belgium

Jan 2024

Cannabis in Belgium experienced continued rapid growth in 2023, primarily driven by CBD & other non-intoxicating cannabinoids, with the most popular format being CBD flower, followed by CBD oil (tinctures and sprays). Medical cannabis is also…

USD 2,100
Country Report

Polishes in Belgium

Feb 2024

Sales of polishes had been on a downward trajectory for over a decade when the COVID-19 crisis hit Belgium with many consumers no longer investing in polishes. The category experienced an unexpected turnaround in fortunes in 2020 due to people…

USD 1,195
Country Report

Dishwashing in Belgium

Feb 2024

Dishwashing in Belgium is a fairly mature category and not especially susceptible to trends, sustaining stability in terms of volume sales. A previous decline turned to positive growth in 2023, which was somewhat curbed thanks to rising energy costs…

USD 1,195
Country Report

Limited-Service Restaurants in Belgium

Feb 2024

Limited-service restaurants continued to recover from the COVID-19 pandemic in 2023, although value growth was much slower than recent years. This is mainly due to the twin issues of higher food prices and more conservative spending patterns, as…

USD 1,195
Country Report

Full-Service Restaurants in Belgium

Feb 2024

Full-service restaurants remain the most affected foodservice category since the COVID-19 pandemic, with transactions and current value sales in 2023 still well below 2019 levels. Some losses were recouped following a strong rebound in sales during…

USD 1,195
Country Report

Street Stalls/Kiosks in Belgium

Feb 2024

Street stalls/kiosks is traditionally a popular channel in Belgium for offering quick, convenient, and affordable snacks and meal options. However, with a high proportion of independent players, this category has proven to be very fragile since the…

USD 1,195
Country Report

Cafés/Bars in Belgium

Feb 2024

Cafés/bars enjoyed positive current value growth in 2023, although this was mainly driven by the recovery from COVID-19 disruption and inflationary-led price increases. Overall, the category saw a decrease in outlets with independents being hardest…

USD 1,195
Country Report

Self-Service Cafeterias in Belgium

Feb 2024

Following the sharp decline in self-service cafeterias during 2022, the number of outlets increased in 2023. Current value growth also remained strong due to higher prices charged by self-service cafeterias. Nevertheless, this category is facing…

USD 1,195
Country Report

Sports Drinks in Belgium

Nov 2023

Sports drinks continues to show growth in 2023, driven by an increasing demand that aligns with the rising demand for functional beverages. Sports drinks are being perceived as an alternative to functional drinks, an area still underdeveloped in…

USD 1,195
Country Report

Sleep Aids in Belgium

Sep 2023

Sales of sleep aids are seeing more stable growth in 2023 after the peaks achieved in 2020-2021 when the pandemic created widespread anxiety and insomnia. Many people had to work from home and home-school their children during times of lockdown and…

USD 1,195
Country Report

Beer in Belgium

Jun 2023

Following the outbreak of COVID-19 and the closure of pubs and bars, the complete re-opening of the Horeca channel led to growth in the on-trade for 2022. In addition, the return of international travel acted as a further boost for sales, while the…

USD 1,195
Country Report

Retail in Belgium

Mar 2023

In 2022, current value sales in retail, both offline and online, recorded solid growth. However, inflationary pressures were a key contributor to this strong value increase. Overall, increases in the cost of raw materials, shipping costs, labour…

USD 2,450
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