Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belgium. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Retail in Belgium saw only modest growth in current value terms in 2023. This was mainly due to inflationary pressures, in the light of still rising food prices, which placed a strain on household budgets. With consumers remaining pessimistic about…
Following a steep fall in 2022, volume sales in surface care remained under pressure in 2023. Inflation and the drop in disposable income for Belgian households meant that many consumers were careful about the amount of product they used when…
Volume sales for air care in Belgian continued to fall in 2023, with the category’s products widely regarded as non-essential and thus not included on the shopping list for the many households grappling with tighter spending budgets. Inflationary…
Despite price increases and the squeeze on consumer budgets, demand for deodorants in Belgium remained steady with only a marginal decline in volume sales in 2023. Moreover, deodorants witnessed a relatively better performance in volume terms than…
In 2023, colour cosmetics in Belgium registered volume sales decline following a buoyant performance in the previous year. Prices rose more significantly in 2023, compared to 2022, resulting in lower consumption levels. Moreover, consumers were…
Hypermarkets in Belgium experienced a flat performance in 2023 with no perceptible growth in current value terms. This was mainly due to competition from discounters and supermarkets which offered consistently lower prices. This became especially…
Retail tissue in Belgium faced significant challenges in 2023, primarily driven by inflationary pressures. While toilet paper, perceived as an essential product, experienced relatively stable demand, other categories such as paper towels and facial…
Sales of cat food are expected to register a moderate rise in value terms in 2024. The cat population in Belgium continues to rise albeit at a slower rate than the rate seen in the immediate aftermath of the COVID-19 pandemic and lockdowns. However,…
The maturity of oral care in Belgium had a negative impact, with volume sales declining over the review period. Many consumers remained increasingly price-sensitive and cautious with their spending in 2023, further dampening retail volume sales.…
Following on from 2022’s rapid decline, laundry care in Belgium saw an even deeper descent in terms of volume sales in 2023, despite players’ increased investment in offering promotions to bump volume sales, including buy-one-get-one-free, and…
Global warming has been creating environmental changes and conditions that have naturally had a significant and largely positive impact on demand for home insecticides in Belgium - the warmer climate is attracting more mosquitos and exotic insects.…
Despite a slowdown in the Belgian pet population, the pet care industry continues to benefit from an increase in food volume growth and a moderate increase especially of cats and dogs. The population slowdown has been consistent since the aftermath…
Value sales of dog food in Belgium are expected to rise in 2024. Despite inflationary measures, increased prices, and a higher dog abandonment rate than in previous years, the dog population is still growing, albeit at more moderate levels than in…
Depilatories remain at the core of women’s personal care routines in Belgium and are considered an essential product. Despite retail price inflation, volume sales of depilatories remained resilient and did not decrease to the same degree as other…
Vending in Belgium saw a flat performance in current value terms in 2023, as inflationary pressures weighed on household spending. With wallets being squeezed, consumers switched to channels offering better value-for-money. This was in spite of an…
Supermarkets in Belgium recorded modest growth in current value terms in 2023. However, this was mainly due to inflationary pressures, with rising input costs leading to price rises increases across the channel. Such outlets also suffered from…
In 2023, wipes in Belgium faced a decline driven by economic uncertainty, as high inflation deterred consumers who viewed wipes as a discretionary purchase. However, amidst this downturn, eco-friendly wipes, particularly moist toilet paper, witnessed…
The outbreak of COVID-19 and the measures taken to contain it had a positive impact on sales of toilet care in 2020. With consumers working and studying from home they were using the toilet more frequently and thus this boosted demand for toilet…
Home care in Belgium remained under pressure in 2023, with high inflation leading to price hikes and consumers prioritising their spending in order to save money. As a result, many consumers bought and used home care products with much less frequency…
Inflationary pressures have had a major impact on consumer foodservice in Belgium, with the spike in retail prices translating into more expensive dishes and menus, whilst lower consumer purchasing power has stifled demand. Out of home expenditure…