Morocco

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Morocco. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Nuts in Morocco

Jan 2024

The heightened consumption of nuts in Morocco during 2022 and 2023 was significantly influenced by major sporting events like the World Cup, becoming popular snacks, particularly salted almonds and peanuts, consumed both at home and in various…

USD 1,195
Country Report

Fruits in Morocco

Jan 2024

Overall fruit volume sales experienced a decline due to adverse weather conditions, resulting in low harvest yields and increased unit prices across various fruit categories. The increased prices prompted many Moroccans to opt for lower-priced fruits…

USD 1,195
Country Report

Pulses in Morocco

Jan 2024

Across meat and seafood, there is a noticeable shift in consumer preferences. Factors such as rising prices, economic constraints, and health awareness have prompted consumers to reconsider their protein sources. In meats, red meat consumption…

USD 1,195
Country Report

Fresh Food in Morocco

Jan 2024

The national economy experienced a significant slowdown in its growth throughout 2022 and 2023, largely due to a combination of drought and inflation. This economic deceleration resulted in a decrease in domestic demand, primarily influenced by the…

USD 2,450
Country Report

Eggs in Morocco

Jan 2024

The dominant surge in 2023 egg sales came from free-range eggs, driven by their perceived health benefits over regular options. Moroccan consumers, seeking both affordability and health benefits, gravitated towards organic eggs, priced at a mere…

USD 1,195
Country Report

Microwaves in Morocco

Jan 2024

Retail volume sales have gained pace in 2023 amid rising interest in home cooking and the ongoing trend towards discounting activity and promotion. As with other consumer appliances, the adverse economic climate in 2023 and related inflation means…

USD 1,195
Country Report

Dishwashers in Morocco

Jan 2024

The post-pandemic recovery in the sales of dishwashers continued in 2023, with volume growth gaining momentum. With the return to workplaces and busy lifestyles, people have less time for household chores such as dishwashing. Dishwashers are mostly…

USD 1,195
Country Report

Starchy Roots in Morocco

Jan 2024

Potatoes continue to hold a dominant position, accounting for almost all starchy root consumption in Morocco. Integral to Moroccan cuisine for an extensive period, potatoes feature prominently in various dishes such as Niçoise salad, tajines, and as…

USD 1,195
Country Report

Consumer Appliances in Morocco

Jan 2024

Consumer appliances in Morocco has demonstrated mixed performance amidst rising inflation and supply chain disruptions in 2023. Despite a dip in demand during 2021 and early 2022, certain categories have regained their pre-pandemic sales levels.…

USD 2,750
Country Report

Vegetables in Morocco

Jan 2024

Unfavourable climatic conditions significantly affected tomato, onion, and maize production in 2023, leading to decreased yields and a subsequent drop in supply. This scarcity propelled prices upwards, prompting the government to enforce restrictions…

USD 1,195
Country Report

Vacuum Cleaners in Morocco

Jan 2024

In 2023, retail volume sales of vacuum cleaners gained momentum, although totals still remain below 2019 levels. Sales of vacuum cleaners are mostly driven by replacements when a product breaks down. The tough economic conditions mean people are…

USD 1,195
Country Report

Consumer Foodservice in Morocco

Feb 2024

Consumer foodservice in Morocco witnessed steady growth in 2023, despite the pressing issue of high inflation. In the face of rising prices, locals have changed how they eat, with simpler meals and eating out less frequently becoming more…

USD 2,450
Country Report

Refrigeration Appliances in Morocco

Jan 2024

In 2023, retail volume growth in refrigeration appliances gathered momentum, with sales moving well above pre-pandemic levels. Consumers are no longer able to delay replacing their old refrigeration appliances and have had to make the investment.…

USD 1,195
Country Report

Meat in Morocco

Jan 2024

The year 2023 witnessed a significant surge in red meat prices in Morocco, attributed to various factors. Commencing in 2019, Moroccan consumers boycotted several dairy products, leading numerous breeders to sell their cows to slaughterhouses. The…

USD 1,195
Country Report

Sugar and Sweeteners in Morocco

Jan 2024

Sugar and sweeteners in Morocco showed a modest growth rate in total volume sales in 2023, reflecting its proximity to maturity. This slow growth trajectory can be attributed to the increasing health consciousness prevailing among Moroccan consumers,…

USD 1,195
Country Report

Large Cooking Appliances in Morocco

Jan 2024

Volume growth remains stable in 2023 across large cooking appliances overall. With hybrid working arrangements remaining in place and consumers cooking and eating more meals at home, there has been increased levels of wear and tear, thus increasing…

USD 1,195
Country Report

Home Laundry Appliances in Morocco

Jan 2024

Home laundry appliances continues to witness recovery from the sharp decline in sales during the COVID-19 pandemic. Consumers are generally more comfortable about making an outlay on big ticket items such as home laundry appliances. Having said that,…

USD 1,195
Country Report

Food Preparation Appliances in Morocco

Jan 2024

In 2023, small food preparation appliances like blenders and food processors continue to be top sellers in Morocco. The affordability and value these appliances offer makes them an attractive choice for many Moroccan households, particularly blenders…

USD 1,195
Country Report

Fish and Seafood in Morocco

Jan 2024

Fish and seafood in Morocco experienced notable growth, primarily led by fish, particularly pelagic types such as sardines, mackerel, and anchovies. These varieties significantly contributed to the product area's overall sales, with pelagic fish…

USD 1,195
Country Report

Small Cooking Appliances in Morocco

Jan 2024

The rising popularity of air fryers signals a growing trend towards healthier eating habits in Morocco, as these appliances allow for less oil use compared to traditional frying methods. Additionally, their lower energy consumption compared to…

USD 1,195
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