Europe Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in Europe.

Editor's Choice

Latest Content

Article

Will the European Entry/Exit System Cause Border Delays?

Alexander Goransson

Alexander Goransson

5 Feb 24

2024 will see the introduction of new migration formalities which will impact visitors to Europe’s Schengen zone, with an expected 285 million arrivals into the area this year.

Article

Beyond E-Commerce: The Marketplace Wave Reshaping Western Europe's Retail Landscape

Brando De Carlo Coleman

Brando De Carlo Coleman

19 Jan 24

Marketplaces are expected to continue expanding their online dominance. Such growth is being widely driven by the evolving preferences of online shoppers who increasingly favour the convenience, variety, and competitive pricing offered by digital marketplaces—online retail platforms for which the bulk of sales follow a marketplace model.

Article

Three Trends Shaping the New European Consumer Landscape

Jana Rude

Jana Rude

16 Jan 24

Today's European consumer is diverse and changing in terms of age, wealth, values and behaviours. The economic environment in which they live also shapes consumer needs and perspectives. Companies need to deeply understand the future European consumer landscape to keep up with changing consumer demands and capitalise on new opportunities. Euromonitor International has identified three trends that will define the consumer landscape in Europe: ageing, single-living and value seeking.

Article

Seasonality, Power Ingredients, and Retinol: Skin Care Ingredient Trends in Western Europe

Magda Starula

Magda Starula

9 Jan 24

Consumer focus on health, safety and ingredients has naturally expanded and become a prominent theme within skin care. Consumers have grown more interested in shopping for star ingredients first and foremost, before gravitating immediately to certain brands. Increase in digital educative platforms as well as ongoing consumer demand for efficacy, transparency and safety has led to a rise of ingredient-led beauty.

Article

False Start? Assessing the Impact of Paris 2024 on Beverages

Robert Eveson

Robert Eveson

13 Dec 23

It’s generally argued that the Olympics Games have a positive influence on various sectors in the country where they take place, and Paris 2024 is no exception to this. The same positivity is prevalent for beverages. The Olympic Games can be a useful way for sponsors to showcase smaller brands within their portfolio and may also offer sponsors the chance to expand their consumer base.

Article

US Major Leagues and European Football Reign Supreme in Euromonitor's Sports Indices 2023

Egle Tekutyte

Egle Tekutyte

22 Nov 23

According to Euromonitor International’s Global League and Club Indices 2023, five major US leagues and five European football leagues dominate league rankings, with the National Football League (NFL) consistently holding its status as the most commercially attractive league globally. In the club ranking football clubs from the five major European football leagues claim all top 10 spots with Manchester United retaining the top position.

;