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Home Products Our experts uncover key changes in consumer lifestyles and product development shaping the global home products market landscape; looking across home care, home and garden and pet care.

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Article

Trends and Staying Power in New Air Care Products: The Role of Scent in Innovation

Jared Conway

Jared Conway

20 May 24

There is no shortage of decisions regarding attributes that companies need to consider when innovating in their industries and introducing new products to the market. In an industry like air care, scent is one such attribute that can significantly impact a new product’s performance. Scents have a powerful conscious and unconscious influence on consumers and so companies need to carefully monitor how consumer preference is changing.

Article

Top Three Trends from the Inspired Home Show

Nick Stene

Nick Stene

8 May 24

Long-term megatrends such as sustainability and wellness were predictably visible at the Inspired Home Show, with rising messaging for durability, recyclability and energy saving. Of more immediate interest were three lifestyle trends directly impacting growth opportunities and product choices in 2024.

Article

Cold Wash: Embracing a Central Growth Strategy in Laundry Care

Filip Hoffmann-Häußler

Filip Hoffmann-Häußler

26 Apr 24

There are structural government and industry shifts that continue to increase the prominence of cold wash, and there is a hard fact that will drive it beyond opposition. If every home on the planet used an automatic washing machine with the energy-inefficient hot wash behaviours of today, that would dramatically increase global household electricity use against an existing energy supply shortfall in developed and developing markets, and a looming CO2 emissions crisis.

Article

Three Key Global Consumer Trends in Pet Care for 2024

Ekaterina Tretyakova

Ekaterina Tretyakova

19 Apr 24

Each year, Euromonitor International identifies the top global trends that reflect changing consumer values and behavioural shifts, which significantly impact the business landscape. Three consumer trends—Value Hackers, Delightful Distractions and Wellness Pragmatists—stand out as the most relevant for the pet care industry in 2024, primarily due to the impact of inflation, pet humanisation and health concerns.

Article

Sustainability Gaining Momentum in Home Care in Middle East

Steve Odinga

Steve Odinga

9 Apr 24

Home care in the Middle East is undergoing a remarkable transformation, driven by the convergence of two factors: a surge in consumer demand for innovative cleaning solutions and the active promotion of sustainable and eco-friendly practices by governments. As such, consumers are seeking cleaning solutions that offer eco-friendly formulations, sustainable packaging, and stress-relieving fragrances tailored to regional preferences

Article

Home Care Innovations: Addressing Consumer Demand for Efficiency, Sustainability and Wellness

Egle Tekutyte

Egle Tekutyte

4 Apr 24

Inflation and rising energy costs are key driving forces behind product innovation in Home Care, enabling more efficient energy consumption, particularly in Laundry Care and Dishwashing. This also works as a more sustainable alternative for a growing base of environmentally conscious consumers globally. In addition, growing consumer awareness of self-care and wellness is being addressed through focus on features such as scent in new product launches, especially in Air Care.

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