Editor's Choice
Latest Content
Innovation in Pet Care: A Convergence of Functionality, Premiumisation, and Route to Consumers
Sahiba Puri
From human-grade ingredients to novel formats and now functional benefits, innovation in pet care is becoming even more sophisticated. As the industry expands through new brands and categories, tracking new product development should be an important consideration for brand innovation strategy. With pet owners adopting a more “health first” approach, pet product innovation is increasingly going down the same route.
Wellness at Home: A Way to Differentiate and Win in Emerging Markets
Nick Stene
Products and brands heavily into wellness and biophilic design tend to grow faster than their sectors, with this trend booming in part due to how insane so much of our life away from home has become. Wellness drives investments in our homes against the backdrop of a negative growth industry, offering brands a premium position, and it is strongest as a trend in the parts of the world like South East Asia and Latin America where brands most want to win, but have also been struggling to expand.
Identifying Opportunities in Pet Life Stage Nutrition Through the Lens of Need States
Sahiba Puri
Pet health and wellness is becoming increasingly sophisticated. Nuanced needs are driving specific expected benefits. Understanding life stage specific needs has the potential to create opportunities for pet care brands and category owners.
Trends and Staying Power in New Air Care Products: The Role of Scent in Innovation
Jared Conway
There is no shortage of decisions regarding attributes that companies need to consider when innovating in their industries and introducing new products to the market. In an industry like air care, scent is one such attribute that can significantly impact a new product’s performance. Scents have a powerful conscious and unconscious influence on consumers and so companies need to carefully monitor how consumer preference is changing.
Top Three Trends from the Inspired Home Show
Nick Stene
Long-term megatrends such as sustainability and wellness were predictably visible at the Inspired Home Show, with rising messaging for durability, recyclability and energy saving. Of more immediate interest were three lifestyle trends directly impacting growth opportunities and product choices in 2024.
Cold Wash: Embracing a Central Growth Strategy in Laundry Care
Filip Hoffmann-Häußler
There are structural government and industry shifts that continue to increase the prominence of cold wash, and there is a hard fact that will drive it beyond opposition. If every home on the planet used an automatic washing machine with the energy-inefficient hot wash behaviours of today, that would dramatically increase global household electricity use against an existing energy supply shortfall in developed and developing markets, and a looming CO2 emissions crisis.