Laundry care is projected to recover volume sales during the forecast period. Slowing unit price growth and an increase in disposable income are expected to uplift the optimistic mood of Finns.
The introduction of novel products is anticipated to generate interest in laundry care. The sustainability trend will prompt producers to offer recyclable and reusable packaging, with a focus on natural and eco-friendly ingredients.
Competition is set to intensify with the growing popularity of private label products, driven by lower prices. Locally produced brands, including Serto, are expected to increase their volume and value share.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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