Demand for concentrated liquid detergents is expected to gain further momentum over the forecast period, as local consumers increasingly switch to this format for its perceived benefits compared to the potential for mess and product wastage associated with powder detergents. While standard liquid detergents is to remain the larger category in comparison, an increasing number of consumers will come to understand the potential savings they can make by using concentrated detergents, along with reduced need to store bulky packaging.
Aside from new product development and investments in marketing, players will also need to increase their focus on e-commerce. Laundry care products can be heavy and bulky, meaning the option of ordering online and having items delivered to your home is likely to prove an increasingly attractive one, especially during the hotter months.
There is a growing focus on sustainability and the environment in Saudi Arabia, with the Kingdom’s Vision 2030 strategy setting a series of sustainability goals with the aim of it reaching Net Zero by 2060. This focus on sustainability is likely to influence new product development and innovation within laundry care, with the introduction of more “green” products into the market.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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