Laundry care in the United Arab Emirates is set to record further positive growth over the forecast period, with the majority of demand still being driven by powder detergents. However, the landscape is set to evolve as liquid detergents gain greater momentum in the coming years.
As disposable incomes increase, a rising number of local consumers will likely choose high-priced, environmentally-friendly home care products, driven by growing awareness of sustainability in the United Arab Emirates. This trend emphasises a significant shift in some consumers’ priorities, with price and brand less of a priority than environmental concerns.
Laundry care in the United Arab Emirates is poised for significant growth over the forecast period. It will be driven by factors such as increasing urbanisation, rising disposable incomes, and a growing focus on hygiene.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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