Myanmar

The world's most comprehensive market research on consumer produc...

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Myanmar.

Country Report

PEST Analysis: Myanmar

Jan 2024

Myanmar’s military has created significant instability for the country, whilst corruption continues to be rife and economic freedom has worsened. High inflation is causing the economy to stall and the foreign investment climate has worsened…

USD 300
Country Report

Soft Drinks in Myanmar

Jan 2024

In 2023, soft drinks players adjusted their business and marketing strategies. This included launching smaller pack sizes, implementing marketing promotions and launching new budget brands. This was done in a bid to remain competitive amidst the…

USD 2,450
Country Report

Hot Drinks in Myanmar

Jan 2024

Sales of hot drinks registered marginal growth in 2023. Coffee, the largest category, and other hot drinks recorded growth, while retail volume sales of tea declined. A developing coffee culture supported rising demand for fresh coffee, with tea…

USD 2,450
Country Report

Home Care in Myanmar

Feb 2024

In 2023 home care sales rebounded from the disruption caused by the pandemic as society returned to normality. Categories that benefited from the COVID-19 pandemic such as dishwashing resumed normal growth patterns as consumers spent less time at…

USD 2,750
Country Report

Tissue and Hygiene in Myanmar

Mar 2024

Tissue and hygiene in Myanmar posted strong retail volume growth in 2023, supported by population growth and urbanisation, despite higher prices. The consumer base mainly consists of middle- and high-income consumers. However, households remained…

USD 2,750
Country Report

Alcoholic Drinks in Myanmar

Jun 2023

In 2022, alcoholic drinks recovered from the COVID-19 pandemic in line with restrictions easing, which has had numerous benefits for on-trade sales. However, the industry overall now faces a new set of challenges due to global inflation which is…

USD 2,450
Country Report

Snacks in Myanmar

Jun 2023

In 2023, Myanmar's recovery from the COVID-19 pandemic and military coup faces new challenges due to global inflation. Soaring prices have led to decreased purchasing power, prompting a shift in snack consumption patterns. Consumers are downtrading…

USD 2,450
Country Report

Consumer Health in Myanmar

Oct 2023

Consumers are increasingly adopting a preventative approach to maintaining good health, which continues to drive interest in vitamins and dietary supplements in 2023. Established brands continue to dominate sales as brand loyalty is relatively high…

USD 2,750
Country Report

Retail in Myanmar

Mar 2023

Retail in Myanmar witnessed double-digit growth in current value terms in 2022 but this was largely driven by high inflation and the depreciation of the local currency exchange rate. Households became more price sensitive amidst declining purchasing…

USD 2,450
Country Report

Staple Foods in Myanmar

Dec 2023

Political and economic repercussions, such as regional conflicts, inflation, and currency depreciation, resulting from the 2021 coup have cast a shadow on Myanmar's staple foods in 2023. Retail prices have persistently surged across various…

USD 2,450
Country Report

Tobacco in Myanmar

Jun 2023

Consumption of tax-paid cigarettes continues to fall in 2022, with many consumers eschewing locally manufactured cigarettes in favour of either illicit imports or traditional cheroots and quids. Demand for the Red Ruby brand continues to decline…

USD 2,450
Country Report

Beauty and Personal Care in Myanmar

May 2023

Modest sales growth was seen in beauty and personal care in 2022 as household spending remained under pressure. The exchange value of the kyat continued to slide in the wake of the 2021 military coup, although demand continued to increase as…

USD 2,750
Country Report

Cooking Ingredients and Meals in Myanmar

Dec 2023

Retail volume sales of cooking ingredients and meals stabilised in 2023 due to recovery of foodservice, which had declined as a result of the pandemic and the post-coup economic downturn. However, total volume sales declined as prices rose due to…

USD 2,450
Country Report

Dairy Products and Alternatives in Myanmar

Sep 2023

In 2023, baby food has seen retail price increases, especially for imported products, due to the weakening of the local currency. Despite these challenges, the category remains promising, driven by growing adoption rates and repeat purchases among…

USD 2,100
Country Briefing

Households: Myanmar

Oct 2023

The number of households is set to increase moderately in Myanmar over 2022-2027, with couples with children remaining the dominant household type. In 2022, household spending was affected by inflation, which stood at 18.3%, elevating living costs.…

USD 300
Country Briefing

Income and Expenditure: Myanmar

Oct 2023

Myanmar's per capita income is expected to see a modest increase. Middle Youth will continue to shape luxury spending trends. However, income inequality is set to rise to extremely high levels in global terms. Social class A is poised for rapid…

USD 300
Cities

Myanmar Cities Review

Oct 2023

Mandalay and Monywa are Myanmar’s most economically vibrant cities, benefiting from higher productivity levels and more extensive digitalisation as compared to other cities in the country. Meanwhile, Yangon holds the highest potential for future…

USD 725
Country Briefing

Business Dynamics: Myanmar

May 2023

Myanmar struggles with lack of political and economic stability, weak financial sector and widespread corruption, limiting its business environment. The country also face increasing issues with its vast informal labour market, poor financial system,…

USD 300
Country Briefing

Economy, Finance and Trade: Myanmar

Apr 2023

The report examines the economic landscape of Myanmar and provides information on major monetary indicators, foreign trade, investments and government finance. The economy in Myanmar expanded in real terms in 2022, driven by increasing private…

USD 300
Future Demographics

Myanmar in 2040: The Future Demographic

Jun 2022

Rapid population expansion in 2021-2040 will be driven by natural increase. The ageing trend will accelerate; however, Myanmar will remain relatively young in a regional context and if prepared it could take advantage of a demographic dividend over…

USD 990
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