Explore sustainability data and insights at a more granular level than ever before. Understand what sustainability claims matter most to consumers, validate winning opportunities and make substantiated claims that avoid greenwashing.
Products that make sustainability-related claims achieve better growth across multiple categories when compared with those that don’t, but do you know which are the right sustainable product claims to make in the right markets, at the right time?
Measure the sales and penetration of 70+ sustainability claims using a standardised taxonomy across 25 countries, 11 industries and 50 different categories; unlock global survey insights to help you deliver an impactful sustainability strategy, and craft substantiated claims backed by data.
Would you like to know the sustainable product claim that are most effective in your markets? For example, are 'can be recycled' product claims more popular with consumers than 'vegan' in your category and are they more likely to be profitable? Take a look at our Sustainable Claims Tracker for an overview. Learn more.
For an optimal user experience, this interactive dashboard is best viewed on screens with a width of at least 1190px.
Euromonitor played a pivotal role in reshaping
the client’s sustainable innovation strategy by
facilitating a comprehensive understanding of
the recycling infrastructure in key markets, while
also explaining the potential implications and
opportunities this knowledge presented for their
future actions.
Euromonitor assumed the role of a strategic
partner for the client’s C-Suite team, delivering an
expert-led presentation on global sustainability
trends and the future sustainability landscape.
This presentation was instrumental in shaping and
driving their product portfolio strategy.
Euromonitor recommended the right approach
to reach pet owners by understanding their
perceptions about sustainability and the current
product offering in the market, to identify gaps
and transform them into growth opportunities.
"Passport’s Sustainability tool has provided me with valuable survey data for academic research purposes, enabling the analysis of consumer behaviour across various domains of sustainable consumption. This has facilitated insightful cross-cultural comparisons between consumers, revealing differences and similarities in their sustainability practices within diverse cultural contexts."
"Passport’s Sustainability data are an invaluable support for investigations on sustainable consumption because they provide a clear view of consumers’ sustainable choices. The data cover several topic, including the purchase of sustainable products and sustainable travel choices. Passport is a great educational tool. Students can learn how to analyse and interpret market data throughout the development of project works and dissertations."
Egle Tekutyte
Integrating sustainability into product development has become a fundamental aspect of business strategy as the rising demand for sustainable products is fuelling revenue growth.
Euromonitor International
Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with our free resources—sourced from our research experts and robust data platform, Passport. Here are your must-read insights for October 2024.
Rosemarie Downey
There is ever-growing expectation for sustainable packaging. The search for better is reflected in consumer sentiment and regulatory attention. The focus on plastic goes wide with regulation increasingly the lever used to secure more rapid progress on the road towards a circular economy.
Inga Klebanskaja
Join two of our sustainability experts to explore the fast-changing landscape of sustainability strategies and find solutions to improve your strategic initiatives to align with climate goals and ensure transparent, responsible corporate action.
Euromonitor International
Register today to enhance your sustainability efforts, turning them into a strategic asset for your brand, society, and the environment. Don't miss the opportunity to leverage authentic green claims and play a role in shaping a more sustainable and equitable future.
Carmen Silva
Sustainable practices, which range from minimising a brand's environmental footprint to advancing sustainability goals, have helped create and cultivate authentic brands that resonate with consumer values and strengthen brand image.
