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Sustainability

Explore sustainability data and insights at a more granular level than ever before. Understand what sustainability claims matter most to consumers, validate winning opportunities and make substantiated claims that avoid greenwashing.

 

Drive your growth with sustainability intelligence

Products that make sustainability-related claims achieve better growth across multiple categories when compared with those that don’t, but do you know which are the right sustainable product claims to make in the right markets, at the right time?

Measure the sales and penetration of 70+ sustainability claims using a standardised taxonomy across 25 countries, 11 industries and 50 different categories; unlock global survey insights to help you deliver an impactful sustainability strategy, and craft substantiated claims backed by data.

Our solutions

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The Voice of the Industry

Explore specific industry related trends, business campaigns, and attitudes and expectations for sustainability from industry leaders in 5 regions.

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Voice Of Consumer

Voice of the Consumer 

Learn more about consumers’ evolving attitudes, expectations and adoption of sustainability across key global markets.

Learn more 

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Product Claims Tracker

Monitor the levels of sustainability adoption across countries and product categories.

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Brand Claims Tracker

Discover where companies and brands lead in terms of a sustainable product portfolio and which ones are falling behind.

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Quarterly SKU Count and Price Tracker 

Measure how strongly a sustainability claim manifests itself and monitor median price changes for each claim with our Quarterly SKU Count and Price Tracker. 

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  Explore Euromonitor's Sustainability content and insights   

Sustainability Product Claims Index

Would you like to know the types of sustainable products proving popular in your markets? For example, are 'can be recycled' product claims more popular than 'vegan' - in which categories? Take a look at our Sustainable Product Claims Index for an overview. The index is part of our Sustainability Opportunity Tracker. Learn more. 

For an optimal user experience, this interactive dashboard is best viewed on screens with a width of at least 1190px.

How we help our clients

 

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Market Landscape 

Euromonitor played a pivotal role in reshaping 
the client’s sustainable innovation strategy by 
facilitating a comprehensive understanding of 
the recycling infrastructure in key markets, while 
also explaining the potential implications and 
opportunities this knowledge presented for their 
future actions.

Read More

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Trend Activation

Euromonitor assumed the role of a strategic 
partner for the client’s C-Suite team, delivering an 
expert-led presentation on global sustainability 
trends and the future sustainability landscape. 
This presentation was instrumental in shaping and 
driving their product portfolio strategy. 

Read More

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Product Positioning 

Euromonitor recommended the right approach 
to reach pet owners by understanding their 
perceptions about sustainability and the current 
product offering in the market, to identify gaps 
and transform them into growth opportunities. 

Read More

 

Ready to discover our Sustainability platform?

View our Sustainability brochure

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What value does an impactful sustainability strategy add to your business?

Latest Content

Article

Europe: Top Consumer Trends in 2024

Stephen Dutton

Stephen Dutton

19 Jun 24

What is driving European consumer behaviour in 2024? Read this article for two consumer trends that are impacting brands in the region.

Article

Harnessing Sustainable Sourcing for Corporate Resilience

Connie Hunter-Senior

Connie Hunter-Senior

5 Jun 24

This year’s Environment Day theme of Land Restoration, Desertification and Drought Resilience outlines the opportunities for companies to accelerate and expand the implementation of sustainable agricultural practices. According to Euromonitor's Voice of the Industry Survey, 54% of global companies plan on investing in Sustainable Sourcing over the next five years, demonstrating the urgency to address sustainable sourcing to establish corporate resilience.

Article

Voice of the Consumer: Key Insights 2024

Connor  Malloy

Connor Malloy

5 Jun 24

After a tumultuous past five years, global consumers are looking on the bright side. Explore key insights from Euromonitor's Voice of the Consumer Lifestyles Survey to understand and stay ahead of consumer behaviours and actions driving market trends.

Article

Top Five Innovations in Sustainability in Q1 2024

Jorge Zuniga

Jorge Zuniga

29 May 24

FMCG industries in 2024 face a challenge to balance rising costs with escalating climate issues. Despite the recognised need for climate action, businesses grapple with actualising sustainable strategies and clearly delivering their initiatives to consumers. This article underscores the crucial role of sustainable innovation, showcasing five products from early 2024 that exemplify how brands can harness sustainable practices for relevance and competitiveness amidst evolving consumer demands.

Article

Middle East Consumers Choose Drink Brands that Resonate with Their Values

Alexandra Molokova

Alexandra Molokova

16 May 24

More Middle Eastern consumers are looking for brands that align with their values, for example local sourcing and sustainability. In an age of social media, consumers are looking beyond pricing when making drink brand choices, and seeking those brands that resonate more with their values.

Article

How Fashion Players Can Add “Value” with Volume Sales Under Threat

Marguerite LeRolland

Marguerite LeRolland

29 Apr 24

As Global Fashion Agenda’s Global Fashion Summit 2024 is about to take place in Copenhagen during 21-23 May, Euromonitor International looks at the EU Right to Repair and how, more generally, the regulation shaping up in Europe is increasingly trying to limit high-volume fast fashion models and pushing for added-value services such as repairs, rental and resale to drive circularity in fashion.

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