Contraband continues to supply the Bolivian laundry care market with large and reasonably-priced formats, including presentations that are not sold by legal companies such as 10kg Skip. In order to compete with illegal products, companies such as Industrias Luri with its Todo Brillo brand are introducing larger pack sizes (also up to 10kg) and matching the prices of contraband products.
Contraband from Argentina impacts specific detergent brands in Bolivia. The illegal prices of Unilever's Skip liquid detergent in 3- and 5-litre formats, for instance, 40% lower than those in the legal market.
Retail volumes will achieve a steady pace of growth in the forecast period as demand for basic laundry products continues. By comparison, value growth will slow before declining in the latter half of the forecast period.
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This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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