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Peru

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Peru. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Tobacco in Peru

Jun 2024

The different members of tobacco in Peru faced different fortunes in 2023. In cigarettes, the illicit market remained a serious threat that continued to undermine progress in a persistent trend. Peru’s economic and social crises are diverting…

USD 2,450
Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Peru

Jun 2024

In 2023, smokeless tobacco, e-vapour products and heated tobacco recorded rapid and robust rises in Peru, benefitting from trends that left other industry categories untouched. E-vapour products maintained extremely growth in terms of both volume and…

USD 1,195
Country Report

Cigars, Cigarillos and Smoking Tobacco in Peru

Jun 2024

Cigars, cigarillos and smoking tobacco overall saw double-digit dips in both volume and current value sales terms in 2023. Cigars and fine cut tobacco suffered reduced consumption as a result of economic stress, which also led to low levels of…

USD 1,195
Country Report

Cigarettes in Peru

Jun 2024

Cigarettes in Peru continued to suffer from persistent illegal trade in 2023. Since the beginning of the COVID-19 pandemic, the advance of the illicit market - essentially composed of smuggling – has been relentless, with illicit trade in 2023…

USD 1,195
Consumer Lifestyle

Consumer Lifestyles in Peru

Jun 2024

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

USD 1,325
Country Report

Pet Products in Peru

May 2024

Total current value sales growth for pet products in Peru in 2024 is expected to be down slightly on 2023. This is mainly because the rate at which unit prices are rising has slowed in line with a reduction in inflationary pressures. Together with a…

USD 1,195
Country Report

Pet Care in Peru

May 2024

Pet care in Peru is set to record slightly slower growth in total current value sales in 2024 than it did in 2023. This is mainly because pricing pressures have eased somewhat in line with falling inflation. However, along with a robust recovery in…

USD 2,450
Country Report

Other Pet Food in Peru

May 2024

Other pet food in Peru is anticipated to post an improved result in total volume growth terms in 2024, while total current value sales are expected to contract at a lower rate than in 2023. This is primarily reflective of falling inflation, which has…

USD 1,195
Country Report

Dog Food in Peru

May 2024

Dog food in Peru is projected to record a modestly improved result in total current value growth terms in 2024, while total volume sales are set to tip back into positive territory following a marginal decline in 2023. This is largely explained by…

USD 1,195
Country Report

Cat Food in Peru

May 2024

Cat food in Peru is poised to record another solid performance in volume and current value growth terms in 2024. It continues to profit from the steady expansion of the country’s cat population, which is increasing at a faster rate than the dog…

USD 1,195
Country Report

Sun Care in Peru

Apr 2024

Sun care saw the strongest value growth in beauty and personal care in Peru in 2023, with volume also particularly robust. Peru is cited as one of the countries with the highest solar radiation worldwide, according to weather agency El Servicio…

USD 1,195
Country Report

Skin Care in Peru

Apr 2024

Skin care was a winning category in Peru in 2023, seeing robust value growth and healthy volume growth. This positive trend is supported by the overall health and wellbeing trends which are influencing various beauty and personal care categories, and…

USD 1,195
Country Report

Premium Beauty and Personal Care in Peru

Apr 2024

Premium beauty and personal care saw robust value sales in Peru in 2023, which was supported by new brands entering the arena.

USD 1,195
Country Report

Oral Care in Peru

Apr 2024

Oral care is saw small value growth in Peru in 2023, with volume growth only just managing to achieve a sub-decimal positive figure. However, the baseline demand for oral care supports the category overall. Indeed, as consumers continue to become…

USD 1,195
Country Report

Men's Grooming in Peru

Apr 2024

Men’s grooming achieved positive value and volume sales in Peru in 2023, albeit at slower growth rates than seen over the past two years. Although men are becoming more interested in taking care of their appearance in Peru, they tend to be more…

USD 1,195
Country Report

Mass Beauty and Personal Care in Peru

Apr 2024

Sales in mass beauty and personal care in Peru were characterised by seller trends in 2023. Notably, direct sellers are investing in omnichannel strategies in order to boost sales. Although direct selling consultants continue to offer great value to…

USD 1,195
Country Report

Hair Care in Peru

Apr 2024

Hair care crept back into sub-decimal positive volume sales in 2023 in Peru, while value is more strongly supported by higher unit prices caused by inflationary pressures. Overall, hair care is being supported by at-home hair treatment and styling…

USD 1,195
Country Report

Fragrances in Peru

Apr 2024

Premium fragrances led fragrances sales in Peru in 2023. Premium fragrances achieved healthy value and volume sales, albeit at lower growth rates than seen over the past couple of years, as the category normalised after the pandemic era slump. While…

USD 1,195
Country Report

Depilatories in Peru

Apr 2024

The expansion of depilatories in 2023 was tempered by the growth in in-salon beauty treatments in Peru. Cosmetic hair removal treatments, such as laser treatments, are seeing a growing acceptance among Peruvian consumers, thus impacting the frequency…

USD 1,195
Country Report

Deodorants in Peru

Apr 2024

Sales in deodorants were supported by the weather conditions in Peru in 2023, resulting in healthy value growth and more tempered volume growth. Indeed, the country experienced hot temperatures in 2023, along with effects from the El Niño phenomenon…

USD 1,195
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