Portugal

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Refrigeration Appliances in Portugal

Jan 2024

Refrigeration appliances registered a stronger volume decline in 2023, compared to the previous years, as consumer confidence remained suppressed. Portugal’s high rate of inflation has resulted in further retail price growth, alongside the…

USD 1,195
Country Report

Vacuum Cleaners in Portugal

Jan 2024

Although overall volume growth declined marginally in 2023, vacuum cleaners is witnessing significant activity in product development. Due to the growing popularity of robot and stick vacuum cleaners, more brands have entered this segment and…

USD 1,195
Country Report

Microwaves in Portugal

Jan 2024

Household penetration of microwaves is already high in Portugal, with many consumers investing in this appliance during the COVID-19 years pandemic. Following the strong volume growth seen during the pandemic years, volume sales declined in 2022 and…

USD 1,195
Country Report

Toilet Care in Portugal

Feb 2024

Toilet care saw current value growth driven by rising average unit prices as a result of persistent inflation in 2023. Constant promotional activity avoided a stronger consumer switch to private label during the year. On the other hand, consumers…

USD 1,195
Country Report

Home Care in Portugal

Feb 2024

With home care volume sales declining slightly during the year, 2023 saw current value growth driven largely by inflation and the main players' price increases, on top of price rises that were already imposed by major players in the second half of…

USD 2,750
Country Report

Air Care in Portugal

Feb 2024

The air care category performed well in both value and volume terms in 2023. The increased relevance that the home environment gained during the COVID-19 crisis continued at the end of the review period, favouring the development of the air care…

USD 1,195
Country Report

Cannabis in Portugal

Jan 2024

Medical cannabis remains stagnant in Portugal. New medications have not been introduced in the market in the last couple of years, the prices of those available continue to be high by Portuguese standards, cannabis producers’ focus continues to be on…

USD 2,100
Country Report

Surface Care in Portugal

Feb 2024

In 2023, surface care saw value growth dampened by the consumer switch to less expensive product options in the midst of a marked rise in the cost of living and an uncertain economic environment. The private label segment was a notable beneficiary of…

USD 1,195
Country Report

Polishes in Portugal

Feb 2024

Polishes saw a continued fall in volume sales in 2023, following an established trend of decline, though the category saw value growth driven by global inflation leading to rising unit prices. The main challenge facing polishes is its niche status,…

USD 1,195
Country Report

Laundry Care in Portugal

Feb 2024

In 2023, laundry care current value growth was driven largely by price increases. Laundry detergents saw above average price rises, not only due to upward price movements, but also to a decline in visible promotional activity, which was less frequent…

USD 1,195
Country Report

Home Insecticides in Portugal

Feb 2024

Home insecticides saw a slight fall in volume sales in 2023, with value growth mainly due to increasing prices and the fact that the electric segment put in a relatively strong performance. Despite the long and hot summer seen in the country in 2023,…

USD 1,195
Country Report

Dishwashing in Portugal

Feb 2024

The dishwashing category has benefited from consumers returning to home cooking or choosing food delivery/takeaways instead of going to restaurants. This has been visible with the continued trend towards consumers taking meals from home to eat in the…

USD 1,195
Country Report

Consumer Foodservice in Portugal

Feb 2024

The foodservice industry in Portugal underwent a year of recovery in 2023, despite the challenges brought by high levels of inflation and the consequent loss of consumer purchasing power. In terms of supply, increases in raw material prices and…

USD 2,450
Country Report

Consumer Appliances in Portugal

Jan 2024

Inflation continued to push up retail prices in 2023, with households facing another year of tight budgets and purchasing power remaining compromised. Housing prices continued to rise, not only due to additional demand, but because of the steady…

USD 2,750
Country Report

Bleach in Portugal

Feb 2024

Bleach saw continued volume decline in 2023, though an older, generally lower-income, consumer group remained loyal to the category, preventing a stronger decline. Bleach is increasingly seen as old-fashioned and potentially harmful to human health…

USD 1,195
Country Report

Dishwashers in Portugal

Jan 2024

Household penetration of dishwashers continues to rise in Portugal, driven by the more intensive use of dishwashing appliances in the post pandemic era. The trend towards remote working has been a key catalyst in recent years as has the rising cost…

USD 1,195
Country Report

Limited-Service Restaurants in Portugal

Feb 2024

The economic landscape characterised by a high inflation rate and growing housing costs led to the decline in the disposable incomes of households in Portugal. Reduced purchasing power fuelled a downtrading trend in several industries. For the…

USD 1,195
Country Report

Personal Care Appliances in Portugal

Jan 2024

Personal care appliances witnessed declining volume sales in 2023, following a boom period during the pandemic, when products such as beard and hair trimmers and feminine depilation gained popularity. Consumers remain under financial strain in 2023,…

USD 1,195
Country Report

Self-Service Cafeterias in Portugal

Feb 2024

Self-services cafeterias is growing, pushed by high inflation rates, increasing highway traffic, and positive growth of tourism. The category continues to be characterised by a dichotomy. For instance, on one hand, it features brands such as Ikea…

USD 1,195
Country Report

Home Laundry Appliances in Portugal

Jan 2024

After a strong period of growth, home laundry appliances are registering decline in volume terms, largely due to maturity and the high level of household penetration of automatic washing machines. The high levels of investments made in home laundry…

USD 1,195
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