Hand wash detergents have long been popular among Indonesian consumers throughout the review period. However, given their status as a staple in Indonesian households, these products have reached a level of maturity and are now seeing stilted sales growth.
During the forecast period, convenience stores within the modern trade channel, alongside small general trade outlets such as "warungs" (small family-owned businesses in retail and foodservice, which are common in Indonesia) and traditional markets, are projected to play a pivotal role in distributing laundry care products. This trend is driven by consumers' growing preference for frequent, smaller-scale grocery shopping in venues close to their homes.
In the aftermath of the pandemic, many manufacturers have observed a significant decline in demand for products with disinfectants, with some brands even ceasing production of such variants. Instead, focus has shifted towards multifunctional laundry detergents.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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