Laundry care is predicted to see steady and stable growth over the forecast period, in retail volume and constant value terms. The growing assortment of liquid laundry detergents and tablets will be an asset to laundry care, with both these categories enjoying robust growth.
Price sensitivity will continue to influence sales of laundry care in 2024. Georgians are expected to remain brand loyal in the laundry care category and will be keen to seek out cheaper prices in different channels.
Fabric softeners is a small category, but it performed well in 2023, with robust growth predicted in volume and constant value terms. Two major brands compete intensely in fabric softeners.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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