Azerbaijan

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices in 2022 as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and…

Modern grocery retailers continued to outperform traditional retailers in terms of growth in Azerbaijan in 2022, gaining value share in a trend that is set to persist. This expansion is supported by ongoing urbanisation and investment in the…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices as a result of the war in 2022 - on the flip side, Azerbaijan is heavily dependent on trade and…

Direct selling saw sales boosted during the pandemic, and the impact has persisted post-pandemic, with growth accelerating again in 2022 after a slowdown in 2021 The channel remains far from saturation or maturity. The key factors driving the…

The toilet care category saw continued growth in 2022 in both value and volume terms, albeit at a moderate pace. Toilet care continues to benefit from rising standards of hygiene in Azerbaijani households, which have been significantly reinforced by…

In addition to being a staple at large social gatherings such as weddings and parties, wine is traditionally among the alcoholic drinks most commonly consumed when Azerbaijanis come together with friends and family in smaller numbers in private…

In 2022, beer showed a positive trend, with total volume sales recording a modest increase, driven by a strong performance in the on-trade. The recovery of the market due to the restoration of tourist flows as well as a generally more stable…

There was a slight decline in volume sales of cigarettes in Azerbaijan in 2022. The decline after stable dynamics in recent years can be attributed to increasing competition from alternative product types, which subdued retail demand for cigarettes.…

The polishes category in Azerbaijan is dominated by shoe polish, with the other categories holding fairly niche positions in the market. Shoe polish has a strong cultural basis in the country due to a tradition of a more formal dress style, which is…

RTDs continues to be among the smallest alcoholic drinks categories in Azerbaijan, with young adult consumers as its main target audience. Traditionally, the category has been perceived as an affordable way to drink and, in 2022, it received a new…

Cider/perry posted only marginally positive growth in 2022 as its recovery after the steep decline seen in sales in 2020 seemed to run out of steam. Following the double-digit decline in 2020, cider/perry showed a modest rebound in volume sales terms…

In 2022, the recovery from COVID-19 as well as from the political events of 2020 continued to be seen in alcoholic drinks in Azerbaijan. A strong recovery in the tourism industry as COVID-19 restrictions were eased and then completely lifted…

In 2022, the surface care category is seeing a slowdown in growth in some categories that witnessed rapid expansion during the COVID-19 crisis, such as bathroom cleaners and floor cleaners. The high level of consumer anxiety about hygiene due to…

The dishwashing category saw continued volume growth in 2022 despite huge price inflation and economic uncertainty amongst consumers. The market remains predominantly reliant on hand dishwashing, although automatic dishwashing grew well too during…

Savoury snacks is expected to register healthy volume and constant value growth in 2023, despite continuing economic uncertainty. That being said, inflation is expected to still be an issue, though its growth is expected to ease slightly in 2023. As…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices in 2022 as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and…

Wipes registered high current value growth in 2022, though volume growth was muted, largely due to soaring inflation. Azerbaijan’s proximity to both Ukraine and Russian has created a lot of uncertainty and while Azerbaijan benefitted from increasing…

Sanitary protection registered high current value growth in 2022. Constant value growth was significantly lower, though still healthy, as was volume growth, which was supported by a growing population. That being said, Azerbaijan’s proximity to both…

Air care was expected to see its performance deteriorate in 2022 because of consumers returning to familiar lifestyles involving more time spent outside the home as the COVID-19 crisis waned. However, the category saw its volume growth accelerate…

Sugar confectionery is expected to register moderate volume and constant value growth in 2023, despite continuing economic uncertainty. Azerbaijan’s high energy export revenue should protect the economy to an extent. That being said, inflation is…