Toys and Games

Market research on the toys and games industry. Standardised and ...

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.

 
Country Report

Toys and Games in Canada

May 2023

2022 was a challenging transition year for toys and games. Pandemic-driven growth rates for most categories in traditional toys and games as well as video games eased back to historical norms as consumers largely returned to pre-pandemic lifestyles…

USD 2,450
Country Report

Toys and Games in Switzerland

Jan 2024

In 2022, retail value growth of the overall toys and games industry slowed considerably in Switzerland, chiefly due to a decline in sales of traditional toys and games. However, this decline was the consequence of significant growth noted during 2020…

USD 2,450
Country Report

Toys and Games in Spain

May 2023

Impacted by a strained economic situation and inflation, while the toys and games industry continued growing in 2022, it recorded a slower pace compared to the accelerated growth of 2021. The consistent decline in birth rates continued to…

USD 2,450
Country Report

Toys and Games in Indonesia

May 2023

Traditional toys and games continued to see a strong recovery in 2022 after the heavy losses seen in 2020 as a result of the pandemic. Consumer confidence seems to be returning which encouraged more people to purchase branded toys, while they also…

USD 2,450
Country Report

Toys and Games in Germany

Jul 2023

In Germany, while traditional toys and games continued to decline in 2022, video games enjoyed positive growth as more technology is integrated in toys to keep up with digital trends. Furthermore, Germany took longer to remove pandemic restrictions…

USD 2,450
Country Report

Toys and Games in Thailand

May 2023

Retail sales of toys and games saw a slowdown in growth in constant value terms in 2022. Demand was hampered by a continued decline in the national birth rate, which was reportedly the lowest in 71 years. The economic crisis, exacerbated by the…

USD 2,450
Country Report

Toys and Games in Romania

May 2023

A very high inflation rate in Romania in 2022 was reflected in strong price increases and even faster retail current value growth, compared with the double-digit increments already witnessed through the review period. Whereas premiumisation was a key…

USD 2,450
Country Report

Toys and Games in Italy

May 2023

Characterised by high demand and higher unit prices, toys and games proved to be a robust industry in 2022. Many consumers maintained some of the playing and gaming habits they acquired, consolidated or developed during the Coronavirus (COVID-19)…

USD 2,450
Country Report

Toys and Games in Australia

May 2023

In 2022, toys and games in Australia saw solid current value growth, although video games saw higher growth than traditional toys and games. However, growth was driven mainly by inflation, with unit prices increasing significantly compared with the…

USD 2,450
Country Report

Toys and Games in Taiwan

May 2023

In 2022, the toys and games industry in Taiwan experienced a less robust expansion in terms of current value growth as compared to the previous year. This was largely thanks to a decline in consumer purchasing power, triggered by austerity measures…

USD 2,450
Country Report

Toys and Games in China

May 2023

Traditional toys and games and video games each recorded a high single-digit current value decline in 2022, due to the spread of the Omicron variant of COVID-19. For traditional toys and games, current value sales plummeted drastically as offline…

USD 2,450
Country Report

Toys and Games in India

Jun 2023

The toys and games industry in India continued its upwards trajectory in 2022, with a double-digit increase in current value terms. However, the performances across the two categories, traditional toys and games and video games, saw a significant…

USD 2,450
Country Report

Toys and Games in Sweden

May 2023

2022 was a bumpy year for toys and games in Sweden, with the first two quarters seeing growth followed by declining sales in September and October and then a return to growth over the Christmas period. The strong pandemic-induced growth, as consumers…

USD 2,450
Country Report

Toys and Games in Singapore

May 2023

Toys and games saw slower current value growth in 2022 compared with 2021. The industry saw dynamic growth in 2021 as the pandemic eased, and the growth rate decreased in 2022 as pent-up demand had already been released. In addition, the effects of…

USD 2,450
Country Report

Toys and Games in Poland

May 2023

In the post-pandemic period, shopping behaviour has returned to greater normality, but amidst the growing threat of high inflation. In 2022, consumers have witnessed substantial increases in the cost of living and subsequently made cutbacks in…

USD 2,450
Country Report

Toys and Games in France

May 2023

Toys and games recorded a decline in its current value sales in 2022, which was largely due to the significant pressure on consumers’ purchasing power. With rising inflation rates, consumers were forced into making trade-offs in their purchases. The…

USD 2,450
Country Report

Toys and Games in Argentina

May 2023

While toys and games registered a significant double-digit increase in current value sales in 2022, a sizeable part of this growth was driven by one of the highest rates of inflation in the world, with growth in constant value sales being…

USD 2,450
Global Company Profile

LEGO in Toys and Games

Dec 2022

This report discusses the current state of play of LEGO’s traditional toys and games business at a global level and gives a performance outlook for the years ahead. It considers LEGO’s strategy, from initiatives related to sustainability and social…

USD 570
Country Report

Toys and Games in Turkey

May 2023

In 2022, toys and games experienced a double-digit value growth primarily driven by substantial increases in average unit prices, attributed to the devaluation of the Turkish Lira. This led to higher costs of imports and production. The remarkable…

USD 2,450
Country Report

Toys and Games in Mexico

May 2023

Toys and games saw dynamic growth in current value terms in 2022, with it outperforming the review period growth average. Traditional toys and games saw a full sales recovery having suffered heavy losses in 2020 following the outbreak of COVID-19.…

USD 2,450
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