Monitor the impact of inflation on discretionary and essential products across 10 countries. Visualise, compare and track changes in product price and availability. See how e-commerce data can support your business strategy. Watch a demonstration of how to use the tracker.
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Global inflationary pressures are predicted to moderate further over 2023 and 2024. Slower economic growth, stricter monetary policies of the central banks and supply chain improvements contribute to the price stabilisation. However, there are divergent inflation trends in the largest economies due to differences in the economic performance, labour and energy markets.
After decades of low inflation, companies and consumers worldwide are struggling to cope with the rising cost of living. As a result, businesses must navigate the new consumer reality, in which the focus is firmly on affordability, value, and the cost of living.
Global inflationary pressures are forecast to moderate further in 2024. Under the baseline scenario, global inflation is predicted to stand at 4.9% in 2024, down from 6.9% in 2023. Stricter monetary policies, weaker economic growth and a consequent demand slowdown are helping to ease the price pressures.
The global economy has continued to show unexpected resilience in the second half of 2023 despite elevated inflation and restrictive monetary policy in most economies. In large part, this has been the result of surprising strength of the US economy, driven by robust consumer spending, low unemployment and high services sector activity.
Easing of inflationary pressures and looser monetary policy are expected to benefit Brazilian consumers and lift their purchasing power, although slower global economic growth will constrain faster disposable income growth in 2024. For companies, it will be key to provide good value for money for goods and services to gain customer loyalty in Brazil.
As global eyes turn again to China to monitor its current economic situation, understanding what is happening at the micro level can provide insights into how consumers are reacting to the current economic situation and how manufacturers and suppliers can best position their products to compete in this unprecedented environment.
Private label products – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market share of private label in the three countries remained broadly stable across FMCGs in 2022. This is changing in 2023. This briefing analyses the reasons for the lukewarm performance of private label in 2022, how 2023 is different, and outlines key steps to capitalise on the positive tailwinds to win in private label going forward.