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Traveller Segmentation: The Expanding Role of Cultural Explorers in Shaping Global Tourism
Christy Tawii
The global travel industry is expected to experience unprecedented growth in 2024, with 1.5 billion international trips forecast to generate a record-breaking USD1.9 trillion in tourism spending. Yet travel dynamics have changed profoundly due to global events such as the pandemic, wellness and sustainability and rapid technological advances.
The Future of Food Technology: Top Trends from the IFT Annual Conference and Expo
Miri Eliyahu
In mid-July, food technologists, ingredient companies, start-ups in the food tech space and food science experts convened for the annual Institute for Food Technologists (IFT) meeting in Chicago. This year, a few trends stood out, for both their educational emphasis and their overwhelming presence on the show floor.
Skin Care Brands Race to Join the Dermocosmetics Movement
Olivia Stelmaszczyk
The pandemic brought a timely reminder of the importance of investing in skin care and health. As a result, today’s beauty consumer is smarter than ever, with a growing belief that skin care routines are just as much about health as about beauty.
What's Shaping Loyalty Programmes in North America Today
Nadejda Popova
The increase in the cost of living, growth in e-commerce purchases, and interest in experiences are key drivers that loyalty programmes should consider when profiling the North American consumer. Currently, North Americans have a higher participation in loyalty programmes within industries they interact frequently as a higher engagement allows them to maximise the value of their spending.
The Digital Makeover of Men's Advanced Skin Care in the US
Julia Yang
Self-care narratives driven by a digital pulse in social media education encourage more men to invest in and expand their skin care routines. As younger generations lead the push to normalise advanced skin care practices for men, companies will need to continue brand building online to reach an increasingly digital male consumer.
Short-Term Shifts or Long-Term Movements: The US Apparel and Footwear Industry in Five Charts
Jitong Li
The US apparel and footwear industry demonstrated resilience during the pandemic, recovering faster than the global market in 2020-2021. However, since 2022, rising inflationary pressures have slowed its growth compared to the world market, though it remains the largest, holding a 23% global share.