Bulgaria

In 2023, single person households dominated in Bulgaria, driven by younger generations prioritising education and career development, and an ageing population. By 2028, this trend is expected to continue, with urbanisation playing a significant role,…

Sofia remains Bulgaria’s most economically active city, due to its position in terms of population size, consumer expenditure and disposable incomes. Meanwhile, Pleven holds the highest potential for future economic expansion, due to expected GDP…

The yoghurt category continued to decline slightly in Bulgaria in 2024, mainly due to decreased consumption of plain yoghurt. Plain yoghurt, one of the most traditional milk products and the most significant category in dairy, has little growth…

Plant-based dairy in Bulgaria continued to increase in volume and current value terms in 2024 thanks to the increasing number of vegetarians and vegans in the country, as well as those reducing their consumption of dairy products in general. The…

Most other dairy products in Bulgaria increased both in volume and current value terms in 2024, mainly due to the development of the biggest chilled dairy desserts, cream and plain fromage frais and quark subcategories. Most retail prices have risen…

Post-pandemic, the consumption of most drinking milk subcategories in Bulgaria declined or stagnated due to a reduction in home cooking. On the other hand, current value sales remained buoyant due to increased average unit prices as a result of…

The Bulgarian dairy and alternatives category remained impacted by significantly increased prices in 2024. Despite declining inflation, retail prices remained high due to several crises, minimal salary growth, increased production costs, and…

Most cheese categories in Bulgaria saw a modest increase in terms of foodservice volume sales in 2024 due to their importance in Bulgarian cuisine. Despite a reduction in the rate of inflation, almost all categories, except for spreadable cheese,…

The consumption of butter and spreads in Bulgaria continued to decline in retail volume terms in 2024 due to decreased home cooking and the traditional and widespread use of sunflower oil, which is much cheaper. At the same time, butter sales…

Baby food in Bulgaria developed positively in 2024 both in volume and current value terms, mainly due to growing consumer awareness about the benefits of industrial baby food in terms of the nutritional value they offer babies and the convenience…

In 2023, Bulgaria ranked 11th among Eastern European nations in terms of average gross income, and saw a 3.7% rise in per capita disposable income in that year, supported by economic growth brought on by solid private spending and government…

The Sofia in Bulgaria report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Plovdiv in Bulgaria report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

2024 has been another tough year for sales of sweet biscuits, snack bars and fruit snacks with sales continuing to decline in retail volume terms, albeit at a slower rate than in the previous two years. Despite inflation starting to stabilise and a…

Sales of sugar confectionery continue to see stable growth in 2024 in retail volume terms. Growth has been stronger in current value terms which is largely due to high sugar prices, which have remained high after rising sharply in 2023. The return of…

Sales of snacks continue to increase at a faster pace in current value terms than retail volume terms in 2024. This is due to prices continuing to rise, albeit at a slightly more modest pace as inflation begins to stabilise, as well as the impact of…

Sales of savoury snacks in Bulgaria have remained flat in retail volume terms while growth in current value terms is being sustained by prices remaining elevated. Despite the decrease in inflation seen in 2024, the retail prices of some savoury…

Sales of ice cream in Bulgaria in 2024 are increasing in current value terms but declining in retail volume terms. This is due largely to the considerable rise in ice cream prices in the last few years of the review period and heightened consumer…

Gum continues to see steady growth in retail volume terms in 2024, although growth has been stronger in current value terms which is due to price inflation. Gum is entirely an imported product and thus it has been impacted by higher transportation…

Chocolate confectionery is seeing similar sales growth in 2024 to that seen in 2023, with moderate growth in retail volume terms and stronger growth in current value terms. Despite inflation stabilising, the global jump in cocoa prices started to be…