To remain relevant to consumers, manufacturers' brands need to continue to innovate and differentiate from competitors and particularly from the private label segment. Following the COVID-19 crisis, and subsequent rising costs and uncertainty, no visible or disruptive innovation was seen in 2023.
As more brands have entered the market, the fight for shelf space and share of consumers' wallet is set to become increasingly fierce. In addition, the private label segment's increased investment in the quality of its offer and expanded shelf space, as well as stronger distribution due to the continuous organic growth of players such as Mercadona, will cause further fragmentation of the competitive landscape across the forecast period.
Laundry care is the largest industry within home care and key to the eco brands home care market. Due to the fluctuating economic conditions, the eco brands market in Portugal has alternated between stagnation and decline.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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