Laundry care is slated for negative volume growth over the forecast period, with rising prices and the innate price sensitivity of local consumers expected to combine to create an unfavourable scenario for the category. In addition to contributing to the negative volume growth it is expected in laundry care over the forecast period, unit price inflation is also expected to encourage consumers to wait until laundry care products are offered under promotional discounts before committing to a purchase.
During the forecast period, competition in laundry care is expected to become more intense as falling demand means that category players will become increasingly interested in avoiding losing sales as consumers become more careful in their spending habits. However, sales are expected to continue focusing on a handful of leading names, including Merix by Henkel Srbija doo and Duel by Beohemija doo, which are set to remain by far the two strongest players in laundry care.
The forecast period is expected to see the leading names in laundry care launch a wide range of new products in an effort to capture the attention of consumers and remain relevant at a time of falling sales. When developing new products to launch in Serbia, category players are responding to the increasingly sophisticated needs of local consumers, many of whom are becoming increasingly interested in fabric softeners and various other types of products outside of laundry detergents.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!