Greece

In 2023, wearable electronics was the second-best performing category in the Greek consumer electronics category, driven by the notable surge in smartwatch sales. This key trend reflects a transition from basic step counters to advanced devices that…

E-readers continue to experience a strong decline in sales, primarily due to their high price, which hinders their attractiveness. Greeks also have limited interest in e-books, especially the older generations who prefer printed books. Another key…

Smartphones are witnessing steady growth in volume sales during 2024, reflecting the sustained demand for advanced mobile technology in Greece. This increase derives from growing demand for premium devices with advanced features, with consumers…

The strong rebound in new car ownership in Greece has supported sales of in-car entertainment in 2023. In 2024, volume growth slowed markedly as the cost-of-living crisis urged many consumers to become more conservative with their spending. This…

Imaging devices in Greece face fierce competition from smartphones, as many consumers now opt for smartphones as their primary device for capturing photos and videos due to their convenience and portability. Smartphones offer ever more advanced…

In home video, volume sales of televisions are in decline due to the maturity of this category in Greece. With high TV penetration in the country, sales growth is now largely driven by rising demand for premium TVs featuring larger screens and…

Home audio and cinema in Greece continues to witness sales decline in 2024, in retail volume and current value terms. The decline is affecting all categories and all price points, with even premium models that are normally more resilient due to their…

In Greece, the best performing headphones are TWS earbuds. Both mass and premium products are prominent within headphones, although mass TWS earbuds enjoy higher volume sales given the shorter lifespan of economy products. TWS earbuds is seeing a…

Inflationary pressures continue to take their toll on discretionary spending in 2024 and this has had an impact upon the performance of consumer electronics in Greece. Furthermore, the government’s green scheme for replacing air conditioners and…

In 2024, computers, laptops, and tablets are still posting very strong volume declines in Greece largely attributed to maturity and post-pandemic normalisation. Notable volume growth occurred during 2020 and 2021, due to the pandemic-induced shift to…

The Thessaloniki in Greece report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Athens in Greece report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The market for sweet biscuits, snack bars and fruit snacks in Greece will see continued growth in retail volume terms 2024, despite the impact of rising prices. Indeed, some products in the category have almost doubled in price in the last year,…

The market for sugar confectionery in Greece will see a stagnant performance in retail volume terms in 2024, as consumers move towards more nutritious snack choices. In order to maintain relevance and attract health-conscious consumers, many…

The market for snacks in Greece is expected to register modest growth in retail volume terms in 2024, a slight improvement on the previous year. While this will be accompanied by a higher rate of current value growth, this will be due to…

The market for savoury snacks in Greece is expected to register modest growth in retail volume terms in 2024, a slight improvement on the previous year. As in other categories, one most prominent trends is the decisive shift towards “better for you”…

The market for ice cream in Greece will see an improved performance in retail volume terms in 2024, following the losses experienced during the previous two years. Sales will benefit from the easing of the annual rate of inflation, which will…

Within the context of further retail price increases, demand for gum in Greece is expected to show a modest decline in 2024. Chewing gum is largely an impulse purchase, and with consumers struggling with the high cost of living, many are cutting down…

The market for chocolate confectionery in Greece is set to modest growth in retail volume terms in 2024, continuing the trend of the previous year. Demand is being impacted by ongoing price rises, as input costs spiral to an all-time high. Cacao…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Greece covers production and consumption trends in agricultural commodities, energy…