Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
In 2024, wearable electronics saw robust volume sales and excellent growth in current value terms, largely thanks to the performance of smart wearables. This reflects Ukrainians' willingness to invest in such products offering superior quality and…
Apple Watch has significantly increased its market share in wearable electronics in the Czech Republic in recent years, capturing nearly half of market share. This shift indicates that Czech consumers are moving away from purchasing inexpensive…
Volume sales for wearables are expected to soar in Romania in 2024. Since the pandemic, consumers have become more mindful of their health and this is supporting volume sales of wearables, as consumers look to be more active and also to measure the…
Volume sales for wearable electronics are expected to soar in Poland in 2024. Since the pandemic, consumers have become more mindful of their health and this is supporting volume sales of wearables, as consumers look to be more active and also to…
Retail volume sales of wearable electronics in Hungary continue to rise steadily in 2024, benefitting from their convenience and multifunctionality which appeals to consumers. Innovative new designs, performance and features drive sales with the…
In 2024, the portable players category in Ukraine saw solid growth in both current value and volume terms, primarily fuelled by the rising demand for wireless speakers. Notably, wireless speakers emerged as the sole segment to demonstrate growth…
Portable players continue to grow in Czech Republic, although retail volume sales are driven exclusively by wireless speakers. E-readers continued to be substituted with smartphones and tablets, with volume sales continuing to decline. Czech…
Portable players are one of the few consumer electronics that are expected to see an increase in volume sales in Romania in 2024. This is due to the healthy performance of wireless speakers, with volume sales expected to increase by a tenth. There is…
Portable players are one of the few consumer electronics that are expected to see an increase in volume sales in Romania in 2024. This is due to the healthy performance of wireless speakers. There is an increasing range of brands available in the…
Wireless speakers were the only products in portable players to gain volume sales in Hungary during 2024. The convenience of wireless speakers, easy manipulation and the ability to pair them with smartphones makes these products very appealing to…
In 2024, there was an increase in both current value and volume sales of mobile phones thanks to the growth of smartphones in Ukraine. This shift reflects local consumers' increasing interest in technological advancements as they prioritise…
Several notable innovations are expected to boost volume sales of mobile phones in the Czech Republic in 2024. Motorola, for instance, introduced the new Moto G04 smartphone, which promises not to compromise on style or immersive entertainment. With…
After robust volume growth rates up to 2021, volume sales are declining and in 2024, mobile phones are expected to see a further fall in volume sales. Despite an improving economic picture and inflation easing, consumers are cautious about spending,…
Smartphones in Poland are expected to register a slight increase in volume sales in 2024. However, constant value sales growth is expected to be higher, as consumers opt for higher specification models. Smartphone screen sizes also continue to become…
Smartphones enjoys the highest level of innovation within consumer electronics, and this normally attracts Hungarian consumers looking to upgrade their mobile phones. This was not the case in 2024, when consumers were still confronted by high costs…
In 2024, in-car entertainment saw a decline in both current value and volume terms. Factors such as the Russian invasion of Ukraine and reduced purchasing power may have restrained consumer spending on in-car entertainment. Moreover, the target…
The car industry is experiencing rapid advancements, with built-in vehicle technology gaining momentum over dashboard-mounted players and speakers. The declining trend of aftermarket in-car entertainment products can be attributed to the increasing…
In-car entertainment is expected to register further volume decline in Romania in 2024, with in-car navigation in particular performing badly. There is growing obsolescence, as new cars come equipped with integrated in-car entertainment, reducing the…
Volume sales for in-car entertainment are expected to fall in Poland in 2024, particularly for in-car navigation. There is growing obsolescence in in-car navigation, as new cars come equipped with integrated in-car entertainment, reducing the need…
In Hungary, demand for in-car entertainment products continues to decline in 2024. Consumers are accustomed to the standard electronic equipment available in cars and have limited need for upgrades. In addition, there is a strong tendency towards the…