Eastern Europe

Although authoritarian tendencies are rising and fiscal health is worsening, Hungary continues to have an attractive tax regime. Supported by falling inflation, the economy is set to recover, but the external sector remains vulnerable. Incomes…

Solid state finances and low flat tax rates are improving economic freedom, but instability continues to destabilise the political landscape. Economic development has been weak, but inflation is falling rapidly and foreign investment is a major…

The travel industry in Romania is poised for continued growth in 2024, with notable increases in both inbound arrivals and outbound departures, reflecting a surge in the number of trips taken. This positive trend can be attributed to the easing of…

Demand for outbound travel is rising in Romania, contributing significantly to tourism flows. Indeed, 2024 is expected to see significant growth in outbound departures compared to domestic tourism, as measured in retail current value terms. This…

With the number of hotels expected to remain stable in 2024, growth in retail value sales of lodging is projected to be driven by increased occupancy rates and a rise in the average daily room rate. The latter will be influenced by rising utility…

Booking in Romania is expected to see impressive growth in retail current value terms in 2024, continuing the trend of the previous year. This can be largely attributed to a surge in early reservations, which began as early as November 2023 and…

The growing enthusiasm of Romanians for international travel, along with the sizable number of Romanians living and working abroad, is expected to contribute to a significant increase in the number of people travelling by air in 2024. At the same…

The majority of Polish consumers recycle and reduce food waste, with over 60% feeling they can make a difference in the world through their actions. This belief leads a third of Poles to identify as Zero Waste consumers, with most willing to spend…

Despite the growing competition from private label, wound care in the Czech Republic remains consolidated among two key players Hartmann-Rico as and Alfa Vita sro. Both companies regularly invest in product development and marketing to helps maintain…

Wound care in Hungary saw a slowdown in value sales growth over 2024, whilst retail volumes continued to contract. Current value sales were driven by rising prices and investments in higher quality products. Consumers are keen to invest in a…

In 2024, wound care in Georgia is characterised by its maturity and limited growth potential. The market comprises both simple, inexpensive products and advanced, premium options. Increasing outdoor activities, driven by a rise in sports…

In Croatia, inbound tourism continues to play significant role in shaping consumer demand for wound care products in 2024 complementing domestic consumption. The influx of tourists to the Adriatic Coast during the summer months drives spending on…

Wound care in Bulgaria is quite a mature category and this presents an obstacle for new players seeking to enter and establish themselves against incumbent players. Innovation and competitive pricing are needed to capture the consumers’ attention and…

In 2024, consumer demand for wound care products continues to remain stable in Bosnia and Herzegovina, despite ongoing economic pressures. The category is buoyed by the growing prevalence of self-medication and the increasing importance of…

Weight management and wellbeing continues to experience solid retail volume and current value growth in 2024, supported by the strong beauty and wellness trend in the Czech Republic. Category growth is mostly fuelled by slimming teas and weight loss…

Weight management and wellbeing in Hungary is set to register another solid performance in terms of total current value sales growth in 2024, this is partly due to price increases. Retail volume sales are starting to recover notably in weight loss…

The busy lifestyles of Georgian consumers is driving an increase in the consumption of weight loss and wellbeing products in 2024. Individuals are not only seeking quicker results but are also interested in products that offer lasting effects.…

Weight management and wellbeing is seeing moderate retail volume growth in Croatia, amid a notable rise in product prices. Local consumers in Croatia are becoming increasingly conscious of the need to reduce weight and combat rising obesity rates.…

Cultural factors, such as the traditional Bulgarian cuisine, which is very heavy in carbohydrates and saturated fats, alongside the societal expectations for a slim figure, are key drivers of weight management products. The increasing number of…

Weight management and wellbeing continues to generate significant consumer interest in Bosnia and Herzegovina in 2024. This is largely due to the positive influence of health and wellness trends on everyday lifestyles, as more consumers prioritise…