Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Slovenia

Jul 2024

2024 has been a mixed year for sweet biscuits, snack bars and fruit snacks with sales of some products stagnating in retail volume terms, while sales of some others such as dried fruit and cookies are even declining. Despite this, there have also…

USD 1,195
Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Lithuania

Jul 2024

The market for sweet biscuits, snacks bars and fruit bars in Lithuania will see an improved performance in retail volume terms in 2024, when compared to the previous year. Unlike many other areas within snacks, such as chocolate confectionery or ice…

USD 1,195
Country Report

Sugar Confectionery in Slovenia

Jul 2024

2024 has been another tough year for sugar confectionery in Slovenia with economic pressures and increasing health concerns pushing consumers to cut back on spending on these products. Elevated inflation and rising production costs have been…

USD 1,195
Country Report

Sugar Confectionery in Lithuania

Jul 2024

Sugar confectionery in Lithuania will see minimal growth in retail volume terms in 2024, in light of ongoing concerns over the health impacts of excessive sugar intake. Perceived old fashioned products, such as boiled sweets, continue to decline, as…

USD 1,195
Country Report

Snacks in Slovenia

Jul 2024

Consumers in Slovenia are becoming more focused on seeking healthier snacks options. As such the demand for snacks with additional health benefits as well as snacks with a reduced amount of sugar is growing. Snacking has become even more popular in…

USD 2,450
Country Report

Snacks in Lithuania

Jul 2024

Snacks in Lithuania is set to register modest growth in retail volume terms in 2024, an improvement over the previous year. This is due mainly due a decline in the rate of inflation, combined with the raising of the national minimum wage, which will…

USD 2,450
Country Report

Savoury Snacks in Slovenia

Jul 2024

Savoury snacks is seeing steady growth in volume and value terms in 2024. The most dynamic category is potato chips which has retained its popularity within snacks due to the attractive prices of these products and their widespread availability…

USD 1,195
Country Report

Savoury Snacks in Lithuania

Jul 2024

The market for savoury snacks in Lithuania is expected to see an improved performance in retail volume terms in 2024. This is due mainly due a decline in the rate of inflation, which will have positive impact on household purchasing power. Savoury…

USD 1,195
Country Report

Ice Cream in Slovenia

Jul 2024

Ice cream is the most dynamic category in snacks in Slovenia in volume and value terms in 2024. The main driver behind this is the shift in consumer purchasing behaviour with ice cream no longer perceived as a seasonal snack anymore but instead has…

USD 1,100
Country Report

Ice Cream in Lithuania

Jul 2024

Retail volume sales of ice cream in Lithuania will see continued growth in 2024. Consumers generally consider ice cream to be a seasonal product, with demand peaking during the hot summer months. However, players are doing their best to invest in…

USD 1,100
Country Report

Gum in Slovenia

Jul 2024

Chewing gum is seen by many consumers as a functional product with it helping to prevent bad breath after eating, drinking or smoking. As such, with consumers leading increasingly busy lives and interacting more closely with friends and colleagues…

USD 1,195
Country Report

Gum in Lithuania

Jul 2024

Retail volume sales of gum are set to remain fairly static in 2024. Sales are dominated by chewing gum, which is promoted as a significant contributor to daily fresh breath maintenance. However, there is a widespread perception in Lithuania that gum…

USD 1,195
Country Report

Chocolate Confectionery in Slovenia

Jul 2024

Chocolate confectionery is seeing steady growth in value and volume terms in 2024. Chocolate is often associated with mood enhancement and stress relief and as such it has remained extremely popular in 2024 as consumers pursue increasingly busy…

USD 1,195
Country Report

Chocolate Confectionery in Lithuania

Jul 2024

The market for chocolate confectionery in Lithuania is set to register modest growth in retail volume terms in 2024, in contrast to the static performance previous year. This is due mainly due a decline in the rate of inflation, which will increase…

USD 1,195
Country Report

Wine in Ukraine

Jul 2024

There is a developing wine culture in Ukraine with locals becoming more familiar with the different varieties and this is supporting a per capita increase in sales. Many consumers remained limited in their traveling in 2023 due to legislative…

USD 1,195
Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Estonia

Jul 2024

Sweet biscuits, snack bars, and fruit snacks in Estonia is registering growth in both value and volume terms in 2024 due to their ongoing popularity in the county. Products in this category serve not only as a sweet accompaniment to tea at home, but…

USD 1,195
Country Report

Sugar Confectionery in Estonia

Jul 2024

Pastilles, gummies, jellies, and chews is experiencing significant growth in both volume and value terms in sugar confectionery in Estonia in 2024 due to their widespread popularity amongst both adults and children. As the trend towards healthier…

USD 1,195
Country Report

Spirits in Ukraine

Jul 2024

Overall spirits saw a strong sales performance in total volume terms in 2023, driven by the largest categories – vodka, brandy and whiskies – all of which saw their sales exceed pre-war figures. Vodka benefited from consumers shifting from the…

USD 1,195
Country Report

Snacks in Estonia

Jul 2024

Snacks in Estonia is experiencing healthy growth in both volume and value terms in 2024, with sales being supported by the rising demand for healthy snack options. As consumers in the country become more health conscious, there has been a significant…

USD 2,450
Country Report

Savoury Snacks in Estonia

Jul 2024

Nuts, seeds, and trail mixes is recording the fastest volume growth in savoury snacks in Estonia in 2024. The surge in demand for such products is attributable to their widespread popularity as they are affordable and delicious beer snacks. In…

USD 1,195
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