Laundry care is expected to record further notable growth over the forecast period, largely driven by increased hygiene awareness. Heightened by the spread of COVID-19, hygiene will remain a priority for most local consumers in the coming years.
Innovation within laundry care is expected to drive value sales over the forecast period. Growing demand for convenient, quality products in a fast-growing market means that various manufacturers have an opportunity to maximise innovation and adopt various technologies to cater for developing consumer demands.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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