Services
Latest Content
How Physio Brands Can Score Big from Women’s Football
Dorothy Calba
In an exclusive commentary for Gulf Physio, Senior Research Analyst, Dorothy Calba, shares her insights on the role the expansion of women’s football and women’s sports more broadly can play in the physio and sports equipment space.
Paris 2024 Olympic Games: Challenges and Opportunities for French Tourism
Alexander Göransson
The Rugby Union World Cup kicked off last weekend in France, considered as a dress rehearsal for next summer’s Olympic Games in Paris. However, the expected 600,000 international visitors will dwarf in comparison to next summer’s Olympiad. The Games will bring with them many opportunities but also challenges for the French tourism industry. With a forecast global television audience of four billion, a well-executed Paris 2024 could raise the profile of France as a destination from 2025 onwards.
Sports Betting: Driver of Fan Engagement for Sports Brands
Egle Tekutyte
Demographic shifts coupled with media fragmentation has largely determined the end of passive content consumption among sports fans. As gamified, interactive fan experiences are increasingly valued among Gen Z and Millennials, sports betting becomes an attractive way for sports properties such as teams, leagues, and event organisers to re-energise existing and attract new fanbases, at the same time driving revenue growth. Nonetheless, betting is a contentious topic and sports brands need to carefully evaluate the risks associated with it.
A More Durable Tourism Model: Building Back Better in Europe
Stephen Dutton
Building back better is one of the most discussed ideas in tourism this year, particularly in Europe, and especially in the context of the post-pandemic rebound. Euromonitor International’s Sustainable Travel Index offers unique insights into resilience, overtourism, and value creation.
Asia Pacific Loyalty Potential: Harnessing Opportunities in Diversity
Sachi Kimura
Asia Pacific is a diverse region, encompassing a mix of markets with different economic and social backgrounds. Businesses looking to introduce loyalty programmes in the region must keep this diversity in mind; understanding the unique aspects of local markets and catering for the needs of consumers in these markets will be critical in strengthening and retaining customer loyalty.
Experience More: Defining the Next Generation of Transformative Brand Experiences
Caroline Bremner
Leveraging the latest technology from ChatGPT to Apple’s new AR/VR headset, brands across the consumer spectrum aim to up the ante when it comes to Experience More and what it means to deliver an elevated customer experience.