Ghana

The world's most comprehensive market research on consumer produc...

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ghana.

Country Report

Staple Foods in Ghana

Feb 2024

Rice and bread remained the most popular staple foods in 2023. The demand for options like pasta, breakfast cereals and processed meat and seafood remained largely limited to more affluent urban dwellers. Further significant rises in unit prices and…

USD 2,450
Country Report

Soft Drinks in Ghana

Jan 2024

Soft drinks consumption is growing despite demand being confined to carbonates, bottled water, juice and energy drinks. 2023 saw new entrants and rising local production, driven by rising demand for affordable brands at a time of high inflation and a…

USD 2,450
Country Report

Home Care in Ghana

Feb 2024

Home care continued to see dynamic growth in current value terms across all categories in 2023, but this was due to soaring inflation and the rising cost of imports. In contrast, volume sales dropped sharply as consumers were forced to prioritise…

USD 2,750
Country Report

Hot Drinks in Ghana

Jan 2024

Rising prices due to high inflation continued to put pressure on demand for hot drinks in 2023 as consumers prioritised essentials when spending. Nonetheless, growth remains positive across the market, with consumers opting for more affordable brands…

USD 2,450
Country Report

Tissue and Hygiene in Ghana

Feb 2024

In 2023, Ghana's tissue and hygiene industry continues to be characterised by affordability, prompting a shift towards more economical brands given the ongoing economic disarray. Intense competition compels companies to innovate, employing diverse…

USD 2,750
Country Report

PEST Analysis: Ghana

Dec 2023

Whilst Ghana enjoys a relatively low tax burden, public debt is rising and the state is increasingly stamping out opposition. Economic momentum is slowing in light of inflationary pressures, but the foreign investment climate looks promising. Whilst…

USD 300
Country Report

Alcoholic Drinks in Ghana

Jun 2023

While alcoholic drinks are no longer being impacted by the COVID-19 pandemic in 2022, global inflation is impacting pricing and consumers incomes. This is leading to downtrading and is especially impacting premium and luxury brands. Meanwhile, the…

USD 2,450
Country Report

Snacks in Ghana

Jul 2023

The snacks market in Ghana is set to experience a slight decline in retail volume sales in 2023, while current value sales are expected to grow strongly on the back of sharp increases in price. Prices have risen as manufacturers have passed on…

USD 2,450
Country Report

Retail in Ghana

Mar 2023

Retailing saw a surge in current value sales as inflation rates soared in 2022. With retailers still struggling to recover post-pandemic, consumer purchasing power was hit by rising retail prices. Consumers made cutbacks and focused on essential…

USD 2,450
Country Report

Consumer Health in Ghana

Oct 2023

In 2023, Ghana is witnessing inflation, leading consumers to choose more affordable options like herbal/traditional products due to their more affordable prices. Similar to other sub-Saharan African markets, the use of herbal/traditional products is…

USD 2,750
Country Report

Tobacco in Ghana

Jul 2023

Tobacco use in Ghana remains low due to strong societal and cultural disapproval of smoking. It was further negatively impacted in 2022 by high unit price rises due to depreciation of the local currency and tax rises. Volume sales of cigarettes…

USD 2,450
Country Report

Cooking Ingredients and Meals in Ghana

Dec 2023

Price remains a pivotal factor during 2023 and continues to shape consumer choices. Consumers persist in making decisions, leaning towards more economical and affordable brands. Edible oils remain central to cooking, but retail sales dipped due to…

USD 2,450
Country Report

Dairy Products and Alternatives in Ghana

Sep 2023

Demand for dairy is growing among low socioeconomic groups thanks to its healthy image, despite the rising cost of living. Independent small grocers continue to characterise the distribution of dairy as modern retailing remains in its infancy,…

USD 2,100
Country Report

Beauty and Personal Care in Ghana

May 2023

In 2022, beauty and personal care is no longer being impacted by the COVID-19 pandemic, however, global inflation rates are causing prices to rise and consumers to change their consumption habits. Meanwhile, more modern attitudes towards personal…

USD 2,750
Country Briefing

Households: Ghana

Nov 2023

From 2022 to 2027, Ghana is expected to see a modest increase in the number of households, with extended households remaining the predominant type. In 2022, elevated inflation, standing at 31.8%, added to the increased cost of living. Over the medium…

USD 300
Country Briefing

Commodities: Ghana

Oct 2023

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Ghana covers production and consumption trends in agricultural commodities, energy…

USD 300
Country Briefing

Income and Expenditure: Ghana

Oct 2023

Continued income inequality and rising inflation threaten consumer market development in Ghana. With a significant portion of the population allocating most of their income to necessities, discretionary spending is set to remain limited over the long…

USD 300
Country Briefing

Business Dynamics: Ghana

May 2023

Ghana ranks in the bottom half in the Index of Economic Freedom, due to a lack of microeconomic stability and worsening fiscal health. Additionally, skills shortages impede the development of high value-added sectors, while the underdeveloped ICT…

USD 300
Cities

Ghana Cities Review

Oct 2023

Accra and Kumasi stand as the foremost economic powerhouses within Ghana. Furthermore, Accra is poised for substantial future economic expansion. Nevertheless, urban centres in the nation will grapple with ongoing issues. In the short term, these…

USD 725
Country Briefing

Economy, Finance and Trade: Ghana

Apr 2023

The report examines the economic landscape of Ghana and provides information on major monetary indicators, foreign trade, investment and government finance. The economy in Ghana expanded in real terms in 2022, driven by increasing public and private…

USD 300
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