Liquid fabric softeners are expected to increase retail volume sales across the forecast period. Strong promotion activities through television advertisements, innovation towards eco-friendly composition and new scents will drive purchases.
Significant volume sales increase is predicted by other laundry aids over the forecast period. This growth will be fuelled by growing product development and higher availability, especially of scent boosters and colour enhancers.
The popularity of low-temperature washing at 40 or even 30 degrees is predicted to grow in the forthcoming years. More consumers will embrace this trend as they look to save energy costs and take a more sustainable approach when doing the laundry.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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