Enjoy a 15% discount when you use the code EQLYJUNE24 at checkout from the 17th to the 30th of June 2024

Home Care

Market research on the home care industry. Our reports feature a ...

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Explore by
Refine by
Strategy Briefing

Retail Reinvention: A Framework for Future Growth

Jun 2024

New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to…

USD 1,325
Strategy Briefing

Voice of the Industry: Home Products

May 2024

This report analyses the results of Euromonitor International’s Voice of the Industry: Home Products survey capturing data and insights on company performance, main industry trends and innovations in the home care, pet care and home and garden…

USD 1,325
Country Report

Toilet Care in Germany

Apr 2024

In Germany, there is a term called "Sitzpinkler" for men who sit while urinating, driven by concerns related to hygiene, health and the growing influence of smartphones. Therefore, maintaining proper toilet care remained a significant priority for…

USD 1,195
Country Report

Surface Care in Germany

Apr 2024

In 2023, greater time spent outside of the home following the easing of pandemic restrictions further dragged on demand for surface care in Germany, resulting in volume sales dipping below 2019 levels. On the other hand, value sales continued to rise…

USD 1,195
Country Report

Polishes in Germany

Apr 2024

In 2023, busier lifestyles compounded the ongoing decline in demand for polishes in Germany, reflecting changing cleaning habits. With less time spent at home and more hectic lives, local consumers increasingly favour quicker and easier alternatives,…

USD 1,195
Country Report

Laundry Care in Germany

Apr 2024

Value sales of laundry care, the largest category in German home care, continued to grow in 2023, albeit at a slower pace compared to the previous year. The most substantial growth within laundry care was observed in liquid tablet detergents and…

USD 1,195
Country Report

Home Insecticides in Germany

Apr 2024

As temperatures in Germany rose in 2023, there was a noticeable increase in flying insects such as bumblebees and hornets in comparison to previous years. This surge in insect activity prompted demand for home insecticides, not only among households,…

USD 1,195
Country Report

Home Care in Germany

Apr 2024

Home care products in Germany are widely available, with many considered everyday household essentials, thereby offering a traditionally stable market environment. However, 2023 continued to be defined by the effects of inflation and the…

USD 2,750
Country Report

Dishwashing in Germany

Apr 2024

In 2023, value sales of dishwashing in Germany continued to grow, primarily influenced by inflationary pressures that led to a rise in unit prices. Among the different formats, automatic dishwashing tablets retained the highest value share, while…

USD 1,195
Country Report

Bleach in Germany

Apr 2024

Bleach in Germany, despite its effective disinfecting properties, has fallen out of favour with the majority of local consumers due to its perception as a strong chemical. As a result, volume sales of bleach have been declining. This shift in…

USD 1,195
Country Report

Air Care in Germany

Apr 2024

In 2023, there was reduced use of air care in Germany due to greater mobility post-pandemic, especially when compared to previous years when consumers spent greater time indoors. The category was mainly driven by replacements rather than new…

USD 1,195
Country Report

Toilet Care in Australia

Apr 2024

In 2023, retail volume sales of toilet care products experienced a solid increase in Australia, driven by factors such as rising household numbers and increased property occupancy rates. With greater mobility and the return to offices, consumers…

USD 1,195
Country Report

Surface Care in Australia

Apr 2024

After experiencing post-COVID revenge spending and indulging in leisure activities, consumers found themselves spending more time at home in 2023, partly due to the high cost of living. The trend of cooking at home was particularly pronounced,…

USD 1,195
Country Report

Polishes in Australia

Apr 2024

In 2023 polishes saw a retail volume decline in Australia, while minor growth was seen in current value terms. The ongoing poor volume performance was influenced by several factors. As people returned to offices and social activities, they tended to…

USD 1,195
Country Report

Laundry Care in Australia

Apr 2024

Laundry care experienced growth in both retail volume and current value terms in Australia in 2023. Higher demand was driven by increased net immigration, and greater mobility outside of the home. Most companies have supported their employees to…

USD 1,195
Country Report

Home Insecticides in Australia

Apr 2024

In Australia, the demand for home insecticides saw solid retail volume and current value growth in 2023, with consumers continuing to show a preference for spray/aerosol insecticides due to their perceived efficacy. However, many other insecticides…

USD 1,195
Country Report

Home Care in Australia

Apr 2024

In the broader home care industry, growth in unit prices remained relatively high in Australia in 2023. Amidst economic uncertainties, consumers proactively adjusted their spending habits, often by paring down the number of products in their shopping…

USD 2,750
Country Report

Dishwashing in Australia

Apr 2024

In 2023, dishwashing experienced notable increases in retail volume and current value sales in Australia, largely driven by the trend of cooking at home. This was influenced by various factors, including higher interest rates and the increased cost…

USD 1,195
Country Report

Bleach in Australia

Apr 2024

Bleach, while considered a basic cleaning product, faced declines in both retail volume and current value terms in Australia in 2023, as consumers shifted their preference to alternative products. Within the bleach category there are two primary…

USD 1,195
Country Report

Air Care in Australia

Apr 2024

In Australia, air care experienced only minimal growth in retail volume terms in 2023, influenced by several factors. One key factor is the rise of alternative products such as luxury candles and other alternative scented items that cater to…

USD 1,195
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More
;