Home Care

In 2022, home care is performing well due to the reopening of the economy in 2021 which continues to positively impact home care sales as lifestyles resume a greater degree of normality. Nevertheless, the industry now faces a new set of challenges…

As the pandemic began to wane there was a slowdown in sales of home care products associated with disinfection and cleaning in 2022. Less time spent at home led to lower usage of products such as dishwashing and toilet care. High and rising inflation…

Home care in 2022: The big picture

Current retail value sales for homecare in Austria continued to grow in 2022, remaining at a higher level than was recorded before the outbreak COVID-19. However, during 2022, many consumers reduced the frequency of their cleaning, and limited their…

Positive growth was recorded in all categories of home care in 2022 as population growth, rising income levels, urbanisation and the recovery of Kenya’s economy from the impact of the COVID-19 pandemic all contributed to higher spending on a wide…

Having seen a drop in sales in 2021 following the dynamic expansion generated by the early stages of the COVID-19 crisis, home care returned to growth in 2022. While current value growth was considerably bolstered by the significant increase in unit…

Retail value sales of home care recorded a noticeable increase in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw a decline during the year. Overall, increases in the cost of raw materials,…

Home care returned to higher current value growth in China in 2022, due to the surge in the number of confirmed cases of COVID-19, caused by the spread of the Omicron variant, which saw multiple outbreaks across the country. The resurgence of the…

Demand for more basic home care products remained strong in Angola in 2022 despite high inflation and the lingering impact of the COVID-19 pandemic. Moreover, demand for more sophisticated products continues to rise as the consumer base for…

There remained a healthy demand for home care in 2022 with sales seeing strong and steady growth in retail volume terms. However, while sales saw dynamic double-digit growth in current value terms this was to a large extent fuelled by the elevated…

In 2022, though there was double-digit growth in current value sales of home care in Lithuania, constant value sales fell, with volume sales only increasing marginally. Several factors led to this muted performance. The war in Ukraine had a negative…

Home care sales continued to enjoy strong and stable growth in retail volume terms in 2022. Sales were fuelled by a significant increase in the number of households and an increased focus on the need for enhanced hygiene in the home, with this a…

The home care market in Guatemala in 2022 developed under unusual and somewhat complex circumstances. For instance, 2022 was the first year after the pandemic had peaked (in 2020 and 2021), which impacted consumer spending habits and in some cases…

While for Japanese society, 2021 was a similar year to 2020, 2022 saw changes. In 2020, consumers experienced panic due to a lack of understanding of COVID-19, and started panic buying. 2021 was a year of home seclusion. The total length of state of…

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

In Brazil, the Omicron variant of COVID-19 circulated in the country in 2022, whilst vaccination continued to be rolled out, covering from older people to children. During the year, pandemic prevention measures were officially removed, such as the…

In 2022, Indian consumers returned to their normal daily lives on the back of a major easing in the severity of the COVID-19 pandemic, which allowed for the full resumption of mobility. This supported double-digit current value growth in overall home…

As an affluent country largely populated by people with cultural and religious imperatives to adhere to strict hygiene practices, Kuwait offers huge opportunities for home care brands. However, sales are under pressure due to the recent departure of…

Home care witnessed strong growth in current value terms in Sweden in 2022 although this was largely driven by high inflation and a subsequent increase in retail price points. The lingering impact of the COVID-19 pandemic, Russia’s invasion of…

Inflation rose significantly in 2022 meaning the Lao kip exchange rate remained weak compared to other currencies, particularly the dollar and baht, leading to rising consumer costs. This affected household spending, especially among low and middle…