If you are a Personal Care brand in India and want to understand your performance in e-commerce to make a decision on which category to focus on, we can help you uncover the appropriate opportunities. Our e-commerce tool will help you identify the performance and growth across all of the Personal Care categories you play in so you can measure your brand’s monthly and quarterly online sales against your competitors as well as the industry as a whole. This will allow you to make informed decisions to support your digital growth strategies. We can show this information at a category and brand level in India helping you win online.
E-Commerce
Measure your online sales versus your competitors by category and by retailer
Eliminate guesswork from tracking online sales
To help you win online, we provide you with data on online sales by industry, category, sub-category, brand and retailer. We map SKU-level purchase data from e-commerce websites, e-receipts and clickstream panels for 300 online retailers to our globally standardised taxonomy.
No other company empowers you with such comprehensive e-commerce data, helping you to take the guesswork out of tracking online sales performance.
Strike the right partnerships
- Measure which channels are growing fastest or expected to grow
- Manage your distribution channels accordingly
- Gain insights to help negotiate with distributors and retailers
Uncover winning opportunities
- Spot the fastest growing categories and retailers
- Identify high-growth e-commerce platforms
- Monitor trends that are most likely to impact your profitability
Benchmark your performance
- Measure your brands online sales against your competitors
- Gain insights into your competitors’ growth factors
- Identify new and emerging brands, not just the top players
How easily can you track who is winning online and growth opportunities?
Explore example data from our China E-Commerce dashboard to see how we can answer your questions for online sales:
- Which brands are the biggest winners during key online shopping events like Singles Day (11/11)?
- How do your brands' online sales compare to your competitors month-on-month?
- Which categories and brands are winning on specific retailers such as Tmall vs JD vs Douyin (TikTok)?
For an optimal user experience, this interactive dashboard is best viewed on screens with a width of at least 990px.
Making sense of e-commerce purchase data
Passport E-Commerce maps SKU-level purchase data from clickstream panels, e-receipts and online retailers to our globally standardised category taxonomy using our expertise in machine learning and data science. Our sample includes 300 retailers and captures online shopping behaviours of more than 13 million panelists. By combining ‘big’ e-commerce datasets with our tradition retail research, we estimate online sales at a category, company and brand level for easy tracking and comparison.
Do you need deeper data insights to shape your online strategy?
Need to analyse online pricing data?
We can provide you with daily pricing and promotions data from more than 1000 websites in 40 countries around the world..
Need more granular online sales forecasts?
We can offer you projections on the share of your categories which will sell through e-commerce channels such as omnichannel, pure-play and last-mile.
Need an overview of the e-commerce landscape?
We can give you an overview of competitors, business models, emerging technologies, and evolving omni channels shopper needs which can inform your strategies to grow and sustain your e-commerce presence..
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