Spain

After recording strong growth in 2022, sales of many dermatologicals in 2023 are weakening. Declining disposable incomes due to elevated inflation and higher interest rates are eroding the interest of Spaniards in spending on perceived non-essential…

2023 marks the return of inbound travellers to Spain, thus boosting hotel occupancy rates. Indeed, Spain is seeing a return to pre-pandemic levels of tourism, with good weather over the Easter and May bank holidays also benefitting domestic tourism.…

In 2022, sales of wine in Spain grew both in total volume and current value terms compared with the previous year. Most categories experienced growth, with sherry being the only exception. Growth was primarily driven by the lifting of all…

Oral care saw a weak performance in 2022, as Spanish consumers’ fears of contracting the COVID-19 virus began to wane. Overall, the pandemic provided a boost to demand for oral care, as dentists were closed during the lockdown, as they were not…

In 2022, lighting was the fastest growing category within home furnishings in Spain, driven by further demand for light-emitting diode lamps (LED). LED lamps have been growing dynamically for a number of years due to their energy-saving credentials.…

Air care continued to see steady growth in retail volume terms in 2022 as room scenting continued to gain momentum in Spain. Consumers increasingly favour creating a relaxing and welcoming ambience in the home by using air care products.…

Despite a marginal drop in retail volume sales in 2023, overall demand for sleep aids remains significantly higher than pre-pandemic levels in Spain. According to the latest information published by Sociedad Española de Neurología (National Neurology…

Travel in Spain is seeing a return to pre-pandemic levels in Spain in 2023, with good weather over the Easter and May bank holidays boosting domestic tourism. Summer is also proving to be incredibly positive for inbound travel, as Spain has become a…

Apple’s AirPods brand continues to lead the category with it reporting strong growth in retail volume terms during 2023. Apple enjoys an important reputation among consumers for quality while its AirPods are able to seamlessly connect to the other…

Sugar confectionery is showing signs of stabilisation in 2023 with slower growth in value and volume terms compared to 2022. In 2022 there was a spike in demand due to the recovery of impulse channels and consumers returning to more active lifestyles…

After three years of fluctuations, first caused by the pandemic and then due to the shift to hospitality channel, salty snacks has reached a certain degree of stabilisation in 2023 with it seeing strong growth in current value terms. Meanwhile, in…

RTDs saw growth in both total volume and current value terms in 2022, bringing sales back to levels above those seen in 2019. Volume growth was partly the result of the rebound in on-trade sales, which was facilitated by the complete removal of…

Cigarettes saw positive growth in retail volume terms in 2022, with sales being driven by an increase in tourism, the return of cross-border purchases and an increase in out-of-home activities and social events. Nonetheless, despite these growth…

Skin care retail posted a solid performance in 2022, bucking the general trend in the Spanish beauty and personal care market as a whole. Sales were boosted by health and wellness trends, facilitated by the COVID-19 pandemic, with consumers…

Fragrances in Spain saw positive growth for the second consecutive year in 2022, with retail constant value sales exceeding pre COVID-19 levels. The removal of pandemic-related restrictions saw consumers return to their physical workplaces and resume…

Deodorants saw positive growth in current value terms in 2022, with retail sales edging close to pre-COVID-19 levels. During the pandemic, demand was undermined by the fact that local consumers spent much more time at home, with many working or…

An increasing number of Spanish families are choosing to get a cat as a pet for their home, with this helping to fuel demand for cat food. Cat ownership among elderly people is also increasing as they are easier to look after at home than a dog. The…

More than two years after the beginning of the crisis generated by the COVID-19 pandemic, the global economy was also hit by the effects of the Russian invasion of Ukraine in 2022. The consequences of this war have been global in nature and of great…

In 2022, hypermarkets saw growth in outlet numbers for the first time in many years, which contributed to slow value growth. In addition, with the lifting of COVID-19 restrictions, Spanish consumers returned to shopping in physical stores as they…

Spain’s economy continued to be impacted by the lingering impact of the COVID-19 pandemic in 2022, with this situation compounded by the fallout from Russia's invasion of Ukraine on the European economy. Russia’s war in Ukraine led to spiralling food…