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Top Beauty Trends Shaping Asia Pacific: Insights from China, Japan, India, and South Korea
Lisa Hong
Asia Pacific accounts for 32% of the global beauty and personal care market, as of 2023. Within the region, the top four markets – China, Japan, India, and South Korea – each exhibit unique developmental trajectories. However, they also share notable commonalities and trends that can serve as references for each other. Three key trends identified across all four markets for 2024 are value hacking, polarisation, and population change.
Dermocosmetics in South Korea: Current State and Projections
Lisa Hong
After tremendous growth in science-backed beauty and personal care following the pandemic, dermocosmetics continues to be a rapidly growing space in South Korea. During Euromonitor’s latest Beauty and Personal Care research, discussions with major players in South Korea revealed some challenges dermocosmetics is facing, which this article will explore and give further projections on the state of dermocosmetics.
Growing Thirst for Hydration Products in Asia Pacific
Nathanael Lim
With global warming and the growing demands of modern life, consumers in Asia Pacific recognise adequate daily hydration as a top health priority. In response, hydration products have grown beyond the traditional categories of packaged water and sports drinks, and have expanded to include sports nutrition and powder concentrates.
Opportunities in Beauty and Personal Care in Asia Pacific
Euromonitor International
Discover the evolving landscape of beauty and personal care in Asia Pacific in our latest video. Skin health, repairing ingredients and efficacy are key concerns for consumers, with dermocosmetics thriving in China.
Skinification: A Game-Changer in Sunscreen Usage
Sonali Jagadev
As consumers adopt a more holistic approach towards their health, they are starting to see sun care as preventative health measure against not only skin cancer, but also ageing and overall skin health.
Liver Detox Craze in Asia: Driven by Youthful Lifestyle
Kemo Zhou
A growing trend among young consumers in Asia with imbalanced dietary habits and occasional unhealthy indulgences is a heightened interest in promoting optimal liver health. This is often spurred by consumers’ desire to maintain their bodies’ ability to function optimally in the face of these lifestyle choices. Many turn to liver-supporting supplements as a potential means of bolstering their wellbeing and ensuring their bodies can keep pace with the demands of daily life.