Switzerland

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Energy Drinks in Switzerland

Jan 2024

Energy drinks registered positive growth in off-trade volume terms in 2023, albeit at a slower pace than the previous year. This performance was supported by a sustained demand among remote workers, as well as the continued recovery of on-the-go…

USD 1,195
Country Report

Polishes in Switzerland

Feb 2024

Polishes continued to experience a decline in volume sales in 2023, maintaining a trend that persisted throughout the review period. The category has been hit hard by changing lifestyles and fashions in clothing and interior design. It has also…

USD 1,195
Country Report

Air Care in Switzerland

Feb 2024

With consumers spending more time at home during the COVID-19 crisis, demand for air care increased. People looked to improve the ambience of their home, removing bad smells and replacing them with ones that could enhance the home environment and…

USD 1,195
Country Report

Tea in Switzerland

Feb 2024

In 2023, tea recorded slight retail volume growth, while higher prices fostered a strong increase in retail current value sales. The demand for tea remained strong in Switzerland. Tea benefits from a lot of types being in line with the key health and…

USD 1,195
Country Report

Video Games in Switzerland

Jan 2024

The Swiss video game industry is expanding and evolving, boosted by technological advancements, a growing gaming audience, and the introduction of next-generation consoles such as the PlayStation 5 and Xbox Series X/S. These consoles provide gamers…

USD 1,195
Country Report

Home Care in Switzerland

Feb 2024

The home care market in Switzerland saw volume sales decline in 2023, though it saw current value growth, driven largely by rising prices. Demand was dampened by the general impact of high rates of inflation on consumers' purchasing power, as well as…

USD 2,750
Country Report

Surface Care in Switzerland

Feb 2024

Surface care posted a positive performance in 2023 driven by the convenience trend and sustained high levels of hygiene consciousness following the COVID-19 crisis. Moreover, despite the return to more normal social and economic activity in the wake…

USD 1,195
Country Report

Coffee in Switzerland

Feb 2024

Coffee remained the most popular hot drinks type in Switzerland in 2023, generating the vast majority of total volume and value sales. Coffee is a traditional hot drink consumed by a large number of Swiss consumers in many households. Coffee’s…

USD 1,195
Country Report

Bottled Water in Switzerland

Jan 2024

Off-trade volume sales of bottled water saw a slowdown in growth in 2023, despite the product’s healthy image. The category continued to face ongoing challenges, not least, competition from high-quality tap water, which is predominantly sourced from…

USD 1,195
Country Report

Laundry Care in Switzerland

Feb 2024

Liquid tablet detergents posted the strongest performance in laundry care in 2023 due to the high level of convenience offered by the category, as well as many other advantages, including the fact that these products do not take up much storage…

USD 1,195
Country Report

Bleach in Switzerland

Feb 2024

Bleach continued to suffer from a bad image at the end of the review period. The product is seen as aggressive, potentially harmful to health and wellbeing, bad for the environment, and possibly damaging to many surfaces in the home. Bleach exists in…

USD 1,195
Country Report

RTD Tea in Switzerland

Jan 2024

Despite the category’s maturity, RTD tea sales continued to expand in off-trade volume terms in 2023, thanks to its perception as a healthier alternative to other types of soft drinks, especially carbonates, thanks to its relatively low sugar…

USD 1,195
Country Report

RTD Coffee in Switzerland

Jan 2024

RTD coffee registered positive growth in off-trade volume terms in 2023, albeit at a slower rate than the previous year. Demand was largely driven by a return to pre-pandemic patterns of mobility, which fuelled the recovery of sales through retail…

USD 1,195
Country Report

Concentrates in Switzerland

Jan 2024

Concentrates recorded a slowdown in growth in off-trade volume terms in 2023, as the liquid concentrates category moved towards greater maturity. During the peak of the Covid-19 pandemic, liquid concentrates benefited from being more frequently…

USD 1,195
Country Report

Carbonates in Switzerland

Jan 2024

Off-trade sales of carbonates saw a slowdown in growth in volume terms in 2023, when compared to the previous year. This was largely due to the normalisation of consumer purchasing behaviour, with 2022 having seen strong growth in on-the-go…

USD 1,195
Country Report

Cannabis in Switzerland

Jan 2024

Switzerland further benefits from a population with a high disposable income despite the Swiss economy being set to grow at a significantly below-average rate throughout 2023. Inflation is expected to be 2.3 % in 2023. The dampening effects of…

USD 2,100
Country Report

Soft Drinks in Switzerland

Jan 2024

The Swiss market for soft drinks saw a marked slowdown in growth in volume terms in 2023, following the buoyant performance of the previous year. The latter was driven largely by an increase in mobility and the recovery of international tourism,…

USD 2,450
Country Report

Toilet Care in Switzerland

Feb 2024

Convenience remained a priority for Swiss consumers in the toilet care category at the end of the review period. With hectic lifestyles and longer working hours, consumers have increasingly looked for products that minimise the amount of time and…

USD 1,195
Country Report

Home Insecticides in Switzerland

Feb 2024

Home insecticides are highly seasonal products in Switzerland with sales peaking around the spring and summer months. This is when the country typically experiences warmer and more humid weather, which is generally when the insect population…

USD 1,195
Country Report

Dishwashing in Switzerland

Feb 2024

Dishwashing experienced stagnation in 2023. Convenience continued to be a major influence on demand within the dishwashing category, with products offering the capacity to reduce the amount of time and effort spent on dishwashing tasks appealing to…

USD 1,195
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