Switzerland

In 2023, Switzerland led Western Europe with an average gross income of USD93,351, primarily due to a strong and robust job market and economic stability. Over 2023-2028, per capita disposable income is projected to increase by 5.6%, with the 55-59…

Sunglasses sales remain highly dependent on weather in Switzerland. In 2024, this trend became even more pronounced as consumers sought to limit their expenditure to essentials, due to financial insecurity and price increases etc.). Sunglasses are…

The ageing population in Switzerland continues to support strong demand for spectacles in 2024, with an increasing number of consumers requiring corrective eyewear from a much younger age. More frequent screen usage is also expanding the potential…

Eyewear recorded positive current value growth in Switzerland over 2024, with price increases responsible for much of this increase. Retail volume sales declined marginally as many consumers remained careful with expenditure and continued to…

Contact lenses and solutions in Switzerland are set to record minimal current value growth in 2024 despite further price increases. Value sales have almost reached pre-pandemic levels in real terms, as consumers buy more frequently and spend slightly…

The Zurich in Switzerland report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Geneva in Switzerland report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

After the disruption to sales of sweet spreads and the associated packaging volumes in Switzerland during and after the COVID-19 pandemic, total packaging volumes of sweet spreads stabilised in 2023, seeing just low growth from the previous year.…

Total sauces, dips and condiments packaging volumes in Switzerland continued to rise in 2023, as these products are a versatile and essential component of meal preparation in the country, often used in various dishes, including traditional Swiss…

Total processed meat and seafood packaging volumes in Switzerland saw a second year of growth in 2023. Chilled processed meat dominated packaging volumes in this category, due to its convenience, and the country’s meat-focused culinary tradition,…

Total processed fruit and vegetables packaging volumes maintained low growth in Switzerland in 2023. Although frozen processed fruit and vegetables accounted for lower packaging volumes in this year, it saw a higher growth rate than shelf stable…

Total plant-based dairy packaging volumes in Switzerland continued to rise in 2023, as Swiss consumers are increasingly seeking dairy alternatives for health, environmental, and ethical reasons. Although plant-based cheese accounted for the lowest…

Total meals and soups packaging volumes continued to rise in Switzerland in 2023. Chilled soup continued to see above-average growth in packaging volumes from a low base in this year. The packaging volumes of thin wall plastic containers, PET…

Total dairy packaging volumes in Switzerland saw another year of decline in 2023, in a normalisation trend after an exceptional year in 2020, the first year of the pandemic, although volumes remained above the pre-pandemic level. This same pattern…

Total confectionery packaging volumes in Switzerland saw a marginal decline in 2023. Countlines, which is one of the largest categories in chocolate confectionery in terms of packaging volumes, saw a similar slight decline in 2023. Flexible plastic…

Total baby food packaging volumes continued to rise in Switzerland in 2023. Flexible aluminium/paper and folding cartons are the primary pack types favoured for dried baby food in Switzerland, primarily due to their lightweight nature, which enhances…

Sweet biscuits, snack bars and fruit snacks is set to see modest current value growth in Switzerland in 2024, with an even smaller rise in volume sales. The key drivers of the category are the growing consumer focus on convenience in the midst of…

Sugar confectionery is set to register falling volume sales and rising value sales in Switzerland in 2024. This was primarily due to rising prices, which boosted value but deterred increasingly budget conscious consumers from purchasing such…

Snacks is set to post a positive performance in both value and volume terms in Switzerland in 2024. Value growth has been boosted by significant increases in unit prices due in part to the rising cost of raw materials such as flour, sugar and cocoa.…

Savoury snacks is set to see current value growth in Switzerland in 2024, with volumes also rising. All categories are expected to see a positive performance driven by a warm summer, social gatherings and barbecues, and major sporting events,…