Switzerland

Savoury snacks is set to post strong growth in 2023. All categories are posting a positive performance as more consumption occasions are available, with consumers socialising through gatherings, barbeques and parties, enjoying savoury snacks. In…

Fragrances recorded moderate current value growth in 2022 (following a year of exceptional growth in 2021) and, indeed, saw volumes fall slightly during the year. The market registered further recovery as travel and tourism picked back up and…

Homewares’ sales witnessed a decline in the Swiss home and garden industry in 2022. This was due to a rise in popularity of minimalistic interior design trends. As more people prefer a simple and clutter-free living space, there was less demand for…

There was a substantial rise in the sales volume of sanitary protection products in 2022, driven by the increasing demand for affordable products and brands, including private label, particularly in intimate wipes. Moreover, major multinational…

Polishes continued to suffer from changing attitudes towards household chores in 2022 as Swiss consumers increasingly seek to minimise the time spent polishing. Another reason is the shift to furniture that requires less or no polishing, with most…

With consumers spending more time at home during the pandemic demand for air care increased. People looked to improve the ambience of their home, removing bad smells and replacing them with ones that could enhance the home environment and their mood.…

The tourism industry in Switzerland was strongly affected by the COVID-19 crisis over the 2020-2022 period. In 2023, the behaviour of travellers is expected to return to normal to a large extent. 2023 started with a positive winter season. Despite…

Gum is posting a negative performance in 2023, with both retail volume and value sales falling, despite rising price points. A major challenge for gum sales is the increased use of self-scan checkouts. Due to gum being an impulse and on-the-go…

Overall, despite economic uncertainties in the country, demand for chocolate confectionery is resilient in 2023.

The high costs of dental work in Switzerland continued to lead Swiss people to make considerable efforts to maintain their oral health, an attitude which positively impacted oral care value growth in 2022. Dental floss, for example, which is…

The cat population continued to grow in Switzerland in 2022-23. Hybrid working has become the norm, and local consumers can spend more time bonding with their pets, which has encouraged the humanisation trend. Indeed, many now consider their cats…

The discounters channel was one of the beneficiaries of the pandemic, with increasing numbers of outlets being opened as demand grew, while the affordable prices on offer also helped to drive value sales. All of the leading discounters – namely…

Convenience stores registered positive growth in current value terms in 2022, while forecourt retailers continued to suffer losses. With COVID-19 restrictions being lifted in the first half of year, the lives of most people in Switzerland returned to…

Despite a more moderate increase than in 2021, RTD coffee in off-trade volume sales records a decent growth in 2022, thanks to a recovery of on-the-go purchases, resulting in a recovery of sales through retail channels targeting consumption outside…

While concentrates sees a slight decline in off-trade volume sales in RTD terms in 2022, this is mostly due to the previous high growth seen in 2020 and 2021, with sales remaining at a higher level than in 2019. The drop in off-trade sales in 2022…

Off-trade carbonates sales are experiencing a modest recovery in 2022, following years of decline. However, rather than heralding a long-term change in trends, this boost comes from one-off factors. Carbonates leader, Coca-Cola (Coca-Cola Beverages…

Hair care posted a positive value performance in 2022, with the fact that manufacturers’ operations were impacted by inflationary pressures translating into higher prices. Standard shampoo was the strongest performing hair care category as, in times…

Colour cosmetics recorded a reasonable rate of value growth in 2022, with lip products, in particular, experiencing a strong recovery and driving overall sales and growth. With consumers wearing masks less frequently, as well as spending more time…

Vending saw solid growth in current value terms in 2022 with sales seeing a full return to pre-pandemic levels. This growth was partly driven by inflation but it was also thanks to the increased mobility of consumers as COVID-19 restrictions were…

Energy drinks continues to record decent growth in off-trade volume sales in 2022, following the high-single digit growth seen in 2021, and despite a slowdown due to the recovery of on-trade sales in 2022 following the sharp drop seen in 2020 and…