Nigeria

Lagos and Abuja are Nigeria’s most economically vibrant cities, while Abuja holds the highest potential for future economic growth in terms of GDP growth. However, challenges for the country’s cities will persist in the near term due to the…

In 2024, yoghurt and sour milk products in Nigeria has been significantly affected by inflationary pressures, which have weakened consumer spending power. Most consumers, particularly those with a low income, are highly price-sensitive and have…

Plant-based dairy in Nigeria experiences a notable decline in volume sales in 2024, continuing the downward trend observed in 2023. This decline is largely attributed to inflationary pressures that have significantly weakened consumer spending power…

In 2024, the "other dairy" category in Nigeria experiences robust current value growth, marking it as the best-performing areas within dairy products and alternatives. This strong performance is primarily driven by the increasing preference for…

In 2024, drinking milk products in Nigeria continue to see a decline in volume sales following a similar trend in 2022 and 2023. The sharp increases in unit prices, driven by the rise in import taxes, cost of raw materials, and the depreciation of…

Inflationary pressures have negatively affected dairy products and alternatives sales in Nigeria in 2024, following an even more severe impact in the preceding year. With consumer spending power significantly reduced and consumers prioritising the…

In 2024, cheese, being a niche and non-essential category in Nigeria, continues to experience a notable decline in volume terms. The high inflation rates have significantly constrained consumer spending power, leading to a substantial reduction in…

In 2024, butter and spreads in Nigeria is witnessing a notable decline in volume sales due to the severe impact of high inflation on consumer affordability. As unit prices of brands in this category have risen sharply, consumers, faced with…

In 2024, baby food in Nigeria is experiencing a decline in volume sales as consumer purchasing power has been severely affected by high inflation. The significant rise in prices across brands within this category has reduced affordability, leading…

Unlike most product areas within consumer electronics in Nigeria, wearable electronics is set to record strong growth in retail volume sales in 2024. The health and wellness trend is a significant driver of smart wearable growth. Increasing concerns…

In 2024, retail volume sales of portable players in Nigeria are anticipated to record positive growth. The persistent challenge with power supply in Nigeria has significantly contributed to the growth of portable players, particularly wireless…

In 2024, mobile phones in Nigeria is set to record a decline in retail volume sales, with the exception of smartphones. Smartphones continue to be a vital component of consumer electronics in Nigeria, serving as crucial tools for communication,…

In 2024, volume sales of in-car entertainment in Nigeria is set to record a decline. The demand for in-car navigation systems continues to decline sharply in 2024, largely due to the widespread adoption of smartphones equipped with advanced…

In 2024, the high cost of living and inflationary pressures are significantly impacting the demand for imaging devices in Nigeria. The steep rise in prices has led to a strong decline in the sales of imaging devices, as consumers' purchasing power…

Retail volume sales of home video in Nigeria look set to record a decline in 2024. The growth of televisions in Nigeria is significantly dampened by high inflation and a scarcity of foreign exchange. These economic challenges have resulted in…

In 2024, home audio and cinema systems in Nigeria is significantly affected by inflationary pressures. Most consumers are directing their resources towards essential goods, leading to a pronounced decline in demand for home audio and cinema systems…

High inflation has significantly impacted consumers' purchasing power, prompting a notable shift towards more affordable mass headphone brands in Nigeria in 2024. This shift has driven the growth of headphones, particularly the TWS earbuds and…

Consumer electronics in Nigeria have been negatively impacted in 2024 due to economic challenges affecting consumers' purchasing power. High inflation has led consumers to shift towards more affordable goods, while some have extended the replacement…

In 2024, volume sales of computers and peripherals in Nigeria are projected to record a decline. Economic challenges have prompted consumers to extend the replacement cycles of their computers and peripherals, opting to repair and maintain their…

In 2023, Nigeria experienced a significant decrease in per capita disposable income amid the environment of economic slowdown, surging inflation and dropping labour productivity. Due to rapidly increasing costs of everyday items, notably food,…