Enjoy a 15% discount when you use the code EQLYJUNE24 at checkout from the 17th to the 330th of June 2024

Nigeria

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Tobacco in Nigeria

Jun 2024

Tobacco in Nigeria registered decline in retail volume sales across all categories, while current value sales grew moderately due to strong unit price increases. High inflation limited consumer spending power, forcing consumers to reduce consumption…

USD 2,450
Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria

Jun 2024

High inflation has hindered the development of e-vapour products in Nigeria, due to the strong depreciation of the local currency relative to the US dollar in 2023. Unit prices have increased over 50%, leading to strong growth in current value sales,…

USD 1,195
Country Report

Cigars, Cigarillos and Smoking Tobacco in Nigeria

Jun 2024

Cigars, cigarillos and smoking tobacco declined steadily in retail volume terms over 2023. The weak economic conditions had a considerable impact on the category’s performance. High inflation weakened consumer spending power, whilst unit prices rose…

USD 1,195
Country Report

Cigarettes in Nigeria

Jun 2024

Cigarettes witnessed a deeper decline in volume terms, as the challenging economic conditions in Nigeria continued in 2023. High inflation limited purchasing power forcing consumers to cut back on cigarette consumption. The depreciation of the local…

USD 1,195
Country Report

Sun Care in Nigeria

May 2024

Sun care in Nigeria followed the general growth trend in beauty and personal care in 2023. Thus, the category saw a strong increase in retail current value sales at the end of the review period. However, this performance was due to high inflation…

USD 1,195
Country Report

Skin Care in Nigeria

May 2024

In line with the general trend in beauty and personal care, skin care in Nigeria saw strong retail current value sales growth in 2023, but declines in retail volume and value (constant 2023 prices) sales. Like other categories, skin care was hit by…

USD 1,195
Country Report

Premium Beauty and Personal Care in Nigeria

May 2024

Premium beauty and personal care in Nigeria saw strong retail current value growth in 2023. However, all categories struggled in retail volume terms due to poor economic conditions, particularly the effects of high inflation on prices and consumer…

USD 1,195
Country Report

Oral Care in Nigeria

May 2024

Oral care in Nigeria recorded strong retail current value growth in 2023. However, as with other categories of beauty and personal care, this reflected strong rises in unit prices amid high inflationary pressure. By contrast, retail volume and value…

USD 1,195
Country Report

Men's Grooming in Nigeria

May 2024

Like other categories of beauty and personal care, men’s grooming in Nigeria was negatively impacted by poor economic conditions in 2023. While the category grew in retail current value terms, retail volume sales and retail value (constant 2023…

USD 1,195
Country Report

Mass Beauty and Personal Care in Nigeria

May 2024

In 2023, mass beauty and personal care in Nigeria derived some traction from consumer incomes being impacted strongly in a weak economy. In general, consumers sought cheaper brands, especially for perceived essential categories like skin care. Mass…

USD 1,195
Country Report

Hair Care in Nigeria

May 2024

A number of categories of hair care in Nigeria remain essential for local consumers. However, poor economic conditions led to a weak performance in 2023. Retail volume sales for all categories declined, while retail current value sales increased only…

USD 1,195
Country Report

Fragrances in Nigeria

May 2024

The weak economy negatively affected the demand for fragrances in Nigeria in 2023. The depreciated local currency and high inflation forced high import costs and double-digit declines in retail volume sales of fragrances, with consumer purchasing…

USD 1,195
Country Report

Depilatories in Nigeria

May 2024

Depilatories in Nigeria still had quite low penetration at the end of the review period. Nonetheless, the category saw some development. Demand has largely been sustained over the review period, although there was some fluctuation due to the effects…

USD 1,195
Country Report

Deodorants in Nigeria

May 2024

Deodorants in Nigeria saw positive retail current value growth in 2023, but all categories declined in retail volume and value (constant 2023 prices) terms in a depressed economic climate. The strong performance in retail current value sales was due…

USD 1,195
Country Report

Colour Cosmetics in Nigeria

May 2024

Colour cosmetics in Nigeria was also negatively impacted by poor economic conditions in 2023, as high inflation weakened consumer spending power as unit prices of all brands rose strongly. The strong rises in unit prices drove strong retail current…

USD 1,195
Country Report

Beauty and Personal Care in Nigeria

May 2024

In beauty and personal care in Nigeria in 2023, a poor economic environment characterised by high inflation and weak consumer spending power led to a drop in demand. Demand fell across categories as consumers struggled with heavy pressure on…

USD 2,750
Country Report

Bath and Shower in Nigeria

May 2024

Bath and shower in Nigeria recorded strong retail current value growth in 2023. However, this was driven by high inflationary pressure on unit price increases, which informed a decline in retail volume for all categories of bath and shower. While…

USD 1,195
Country Report

Baby and Child-Specific Products in Nigeria

May 2024

The performance of baby and child-specific products in Nigeria in 2023 was strongly impacted by poor economic conditions. Thus, the modest overall decrease in retail volume sales in 2022 was followed by a double-digit decline in 2023. In particular,…

USD 1,195
Country Report

Wipes in Nigeria

Mar 2024

Wipes in Nigeria suffered category-wide declines in terms of volume sales in 2023, in response to negative economic conditions. In particular, high inflation caused by hikes in fuel prices, and a weakened local currency collaborated to severely…

USD 1,195
Country Report

Tissue and Hygiene in Nigeria

Mar 2024

Overall tissue and hygiene in Nigeria turned in a weak performance in 2023, with all categories posting a decline in volume terms as well as relatively slow current value growth. The depreciation of the local currency and fall in disposable incomes…

USD 2,750
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More
;