Affordability will remain a key factor influencing purchasing decisions over the forecast period. Private label, which is increasingly perceived to offer cost-effective and efficient laundry care, is therefore expected to record further market share growth over the forecast period.
It is important to keep in mind that in Ecuador, detergents are used not only to wash clothes, but also as a surface care and dishwashing product. As many consumers consider them to be multi-purpose cleaners, manufacturers should continue to emphasise this in their marketing campaigns going forward.
The laundry care category is well established, with powder detergent and bar detergent already enjoying high market penetration. Growth in these categories is therefore expected to be limited over the course of the forecast period.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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