New Zealand

In March 2023, New Zealand garnered a spot among a select group of countries granted Approved Destination Status (ADS) by China's Ministry of Culture and Tourism. This development marked the country's phased reopening of its borders. In the…

The health and wellness trend seen globally and in New Zealand, particularly amongst millennial consumers, has been influencing demand for ‘better-for-you’ drinks, such as zero-alcohol beers, lighter wines, low-alcohol seltzers, and lower carb and…

Mainstream deodorant brands such as Nivea, Rexona and Dove continued to dominate the product area in 2022, benefitting from their strong presence at major grocery retailers. As most consumers purchase deodorants during their grocery runs, mainstream…

As New Zealand emerges from the COVID-19 pandemic, the performance of beer was characterised by strong growth in two key categories – ales and non-alcoholic beers, with both categories recording double digit growth. With the categories operating at…

In 2022, the New Zealand government maintained its commitment to implementing new regulations for tobacco products as part of ongoing efforts to reduce smoking prevalence. These efforts have been successful in driving down smoking rates due to…

Until mid-2021, New Zealand had been relatively unaffected by the COVID-19 pandemic by international standards, in terms of domestic movement and restrictions on gatherings. However, the Delta outbreak in August 2021 led to a prolonged lockdown in…

Until mid-2021, New Zealand had been relatively unaffected by the COVID-19 pandemic by international standards – for instance, in terms of domestic movement or gathering restrictions. However, the Delta outbreak in late August 2021 saw a prolonged…

2022 saw a steep increase in grocery prices across major supermarkets. This led to cautious consumer spending, with more people turning to price comparison websites to find the cheapest groceries at supermarkets near them. Online price comparison…

More and more consumers are adopting fragrances in their daily routines. In the past, fragrances were used primarily on special occasions, when dressing up or as a treat, but it is now often used daily to feel present and express individuality. More…

Value sales through vending remained low in 2022, with growth limited by the decline in impulse purchases. With local consumers spending greater time at home, vending machines which primarily target impulse purchases in shopping centres, attraction…

The operating environment was extremely challenging for retailers in 2022. In addition to declining footfall in city centres, consumers burdened by inflationary pressures became more price-conscious. Consumers spending more cautiously were less…

While New Zealand has returned to a sense of normality post-pandemic, the wider effects of it continue to linger in the form of sustainably high rates of inflation. The drivers behind this are multi-faceted, with the Reserve Bank of New Zealand…

RTDs (Ready-to-Drink beverages) have maintained their position as the strongest performing category within the alcoholic drinks market in New Zealand. Historically plagued by a reputation for being high in sugar, targeted toward children, and…

In late 2021, the New Zealand Government unveiled a phased approach to reopening the country's borders post-pandemic, spanning from July to October. However, prompted by quicker reopening timelines in other nations, the government expedited the…

The post-pandemic period in New Zealand has witnessed sustainably high rates of inflation. Multiple factors have contributed to this inflationary environment. The Reserve Bank of New Zealand's decision to lower interest rates to record lows at the…

Smoking prevalence in New Zealand has continued to experience a steady decline in recent years. This can be attributed to various factors, such as increasing health awareness, significant unit price increases driven by annual tax hikes, and strict…

Similar to other retail channels, hypermarkets has been experiencing rising costs associated with inflation and high shipping costs. However, retailers have been strategic in passing costs on to consumers, and have continued to offer low prices for…

While wipes offer a convenient and hygienic cleaning solution, nearly all are plastics-based and there is a big push in New Zealand to reduce plastic waste. While this is most prominently seen in the removal of single-use plastic bags, this has also…

The robust rebound in bookings that began in 2022 has persisted into 2023, propelled by pent-up travel demand and increasing prices that have contributed to value sales growth. Despite air capacity constraints and labour shortages, available…

As the country emerged from the COVID-19 pandemic, the wine industry found itself at cross-roads. With wine being quite a mature category, strong innovation in spirit-based RTDs has created strong competition for wine, with RTDs positioned as…