Cannabis has emerged as one of the fastest-growing industries globally. With the legalisation of cannabis spreading across countries, the industry is expected to experience exponential growth over the next few years. In our Emerging Cannabis Markets: A Taxonomy report, we build a classification for all emerging cannabis markets/countries that allows us to understand better the market context, capabilities, and opportunities on both the domestic and global stage.
The impact of regulation across both the tobacco and the cannabis industries is immense, with the former experiencing ever-tightening frameworks, often even on newer, perceived less harmful forms of consumption, and the latter going through a period of rapid, if uneven, liberalisation. This theme examines the key elements of regulatory mechanics in each industry, analysing where one may influence the other in the longer term.
Sober curious culture is a trend that is about drinkers trying to moderate their consumption levels rather than fully abstaining from alcohol. In Japan, the first signs of the sober curious trend are emerging, as “dry” initiatives are beginning to take place.
The legal cannabis industry, in both adult-use and CBD, is rapidly evolving. Here we outline six of the key trends in new product developments which brand owners are addressing in global recreational and CBD markets.
Euromonitor International's Shane MacGuill, Head of Nicotine and Cannabis research, spoke recently to leading independent podcast The Cannabis Review about how we developed our research and analysis on the emerging legal cannabinoid space, how it interacts with other CPG industries and the future evolution of the European market.
The global market for legalised cannabis was worth USD41 billion in 2022 and is projected to generate USD100 billion by 2027, according to Euromonitor International. Due to its small customer base, the Czech Republic accounts for just 0.1% of the total worth of European value.