Latin America

Read our latest reports on Latin America here, with analyses and ...

Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...

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Country Report

Wearable Electronics in Mexico

Jul 2024

Wearable electronics in Mexico is projected to continue to register strong retail volume growth in 2024. This is the case for all types of activity wearables as well as smart wearables as the category continues to develop and grow in the market.…

USD 1,100
Country Report

Wearable Electronics in Argentina

Jul 2024

Wearable electronics in Argentina experienced rapid growth in previous years, driven primarily by digital activity watches and high-end smart wearables, while the minor segments of activity bands and analogue activity watches saw a decline. However,…

USD 1,100
Country Report

Portable Players in Mexico

Jul 2024

The market size of portable players in Mexico is dominated by wireless speakers. In 2024, wireless speakers is projected to continue the review period trend of double-digit retail volume growth in Mexico, driven by the growing demand for portable…

USD 1,100
Country Report

Portable Players in Argentina

Jul 2024

In 2024, sales of portable players in Argentina are set to record a decrease in volume terms. In the past years, specifically from 2020 to 2022, the portable multimedia players, other portable media players, and e-readers segments all saw a decline,…

USD 1,100
Country Report

Mobile Phones in Mexico

Jul 2024

A slight increase in retail volume sales is projected for mobile phones in Mexico in 2024. However, this performance is due to the ongoing growth in the demand for the dominant type, smartphones, with feature phones set to continue to see a strong…

USD 1,100
Country Report

Mobile Phones in Argentina

Jul 2024

In 2024, the currency devaluation in Argentina led to a surge in the smuggling of mobile phones, a trend that is expected to continue into 2025. Before the December 2023 devaluation, consumers found it affordable to buy from local retailers because…

USD 1,100
Country Report

In-Car Entertainment in Mexico

Jul 2024

The decline in retail volume sales of in-car entertainment in Malaysia is projected to continue in 2024. However, the market for new vehicles is stabilising, after Coronavirus (COVID-19) pandemic shortages and long waiting times to deliver cars to…

USD 1,100
Country Report

Imaging Devices in Mexico

Jul 2024

Imaging devices in Mexico experienced double-digit declines in retail volume sales in the early-to-mid-review period. This performance was informed by the COVID-19 crisis, when consumers were subject to lockdown and mobility restrictions and worked…

USD 1,100
Country Report

Imaging Devices in Argentina

Jul 2024

The volume of sales in imaging devices has been falling steadily for more than a decade. This ongoing decline in 2023 and 2024 is not solely due to the economic recession but also to shifting consumption patterns. The primary reason for the downturn…

USD 1,100
Country Report

Home Video in Mexico

Jul 2024

Home video in Mexico is projected to see further strong, if slower, retail volume growth in 2024. However, this performance is due to the strong rise in purchases of televisions as the demand for video players continues on a steep downward trajectory…

USD 1,100
Country Report

Home Video in Argentina

Jul 2024

LCD TVs are among the biggest losers in home video in Argentina in 2024. Consumers find these devices expensive compared to other categories, and the high out-of-pocket cost is a significant deterrent during a period when consumers' disposable income…

USD 1,100
Country Report

Home Audio and Cinema in Mexico

Jul 2024

Home audio and cinema in Mexico is projected to see a decrease in retail volume sales in 2024, albeit a much slower one than the drop experienced in 2023. Moreover, there are divergences in the performances of individual categories. Hi-fi systems and…

USD 1,100
Country Report

Home Audio and Cinema in Argentina

Jul 2024

In 2024, home audio and cinema sales decrease once again, driven by Argentina's economic crisis and changing consumer preferences. The combination of economic depression and high inflation significantly erodes people's disposable income, resulting in…

USD 1,100
Country Report

Headphones in Mexico

Jul 2024

Retail volume sales of headphones in Mexico are projected to see a second consecutive year of strong growth in 2024. The sustained growth in the demand for headphones reflects the greater integration of advanced technologies and a growing consumer…

USD 1,100
Country Report

Headphones in Argentina

Jul 2024

In 2023 and 2024, while all macro categories in consumer electronics in Argentina witnessed declines, the headphones macro-category managed to grow, driven primarily by the success of TWS (True Wireless Stereo) earbuds. TWS earbuds, with their…

USD 1,100
Country Report

Consumer Electronics in Mexico

Jul 2024

The level of competition in consumer electronics in Mexico is strong, with a variety of national and international manufacturers competing for consumers' attention and spending. Increasingly, players are offering models with features and prices that…

USD 2,750
Country Report

Computers and Peripherals in Mexico

Jul 2024

Computers and peripherals in Mexico benefit from steady demand in the technology market, with an increase in the adoption of electronic devices for both home and daily use. Although, retail volume sales are projected to continue to decrease in 2024,…

USD 1,100
Country Report

Sun Care in Brazil

Jul 2024

In 2023, the upward trend in household consumption persisted for a tenth consecutive quarter in Brazil. This resurgence in spending was underpinned by significant macroeconomic factors, including improvements in income levels and employment, coupled…

USD 1,195
Country Report

Skin Care in Brazil

Jul 2024

The performance of skin care in Brazil lagged behind that of the overall beauty and personal care industry in retail current value terms in 2023, and it was the third slowest-growing category in retail current value terms in this year, after…

USD 1,195
Country Report

Premium Beauty and Personal Care in Brazil

Jul 2024

In 2022, premium beauty and personal care in Brazil increased by a rapid 23% in current value terms, diverging significantly from the growth observed in the mass segment, of 12%. In 2023, this gap narrowed. Growth in premium beauty and personal care…

USD 1,195
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