Latin America

Brazil’s population is projected to maintain a solid growth rate despite slightly contracting birth rates, largely thanks to rising life expectancy. While childless families will become more popular among Brazilians, households with children will…

The return to normality after the COVID-19 outbreak has positively impacted sales of wound care in Peru. As consumers resume activities outside the home, they are more likely to incur cuts and bruises, boosting sales and growth on the landscape.…

Wound care is expected to see volume sales continue to fall in 2024, though at a slower pace than in the previous year. Sales continue to be subdued by high levels of consumer budget consciousness in a challenging economic environment, with consumers…

Wound care in Ecuador has seen very little investment and innovation over the review period and again in 2024. Only a few brands are present in the category, and they occupy a very small space on the shelves of self-service pharmacies. In smaller…

While the recent spell of deflation in Costa Rica has caused growth in wound care current value sales to slow in 2024, the category is set to register an improved performance in retail volume growth terms. This is partly because falling prices have…

One of the most successful categories during the COVID-19 outbreak was supplement nutrition drinks. The brand offering in the category rapidly expanded, with products considered to be highly nutritional options recommended by doctors to guarantee…

It is a mixed performance for weight management and wellbeing in Guatemala in 2024. Despite higher prices and persistent inflationary pressures across certain segments, there is expected to be moderate current value growth. However, constant value…

Weight management and wellbeing registered volume decline in 2024 as, post pandemic, consumers are out and about again and are also able to visit the gym and be more active in order to lose weight. Therefore, there is less demand for weight…

Most weight management and wellbeing categories in Costa Rica are set to expand in volume terms in 2024. Growth continues to be underpinned by the fact that increasing numbers of people in the country are becoming overweight or obese, and recognise…

Vitamins is showcasing positive, double-digit growth during 2024, exceeding value noted pre-COVID-19 in 2019. This is significant, as sales of vitamins rose during the COVID-19 pandemic and have now continued to be at a higher level. Consumers have…

Vitamins continues to account for significant value sales in Guatemala in 2024. It is only second behind cough and cold remedies and in 2024 is expected to register the highest current value growth of all consumer health products. Following the…

Vitamin C registered further decline in Ecuador in 2024 as the pandemic and culture of preventive health are long over. With waning demand, the many players that entered the market during the pandemic are pushing sales through discounting and…

Demand for vitamins in Costa Rica has remained robust in 2024, with all categories poised to record positive performances in volume terms. Sales continue to be underpinned by the growing focus on preventive health, which is leading more people to…

Sports Nutrition continues to experience positive growth in the Peruvian landscape in 2024, as more consumers dedicate time and resources to prioritising health, exercising and supplementing their diets with protein. Protein supplements are used to…

Sports nutrition is expected to register moderate current value growth in Guatemala in 2024. While sports nutrition products tend to be costly, unit prices have stabilised, due in large part to improvements made in the global supply chain, especially…

Ecuadorian consumers are increasingly concerned with health and wellness, and being physically active. More and more consumers are seeking to supplement their exercise with sports nutrition products; therefore, the category has proven to be quite…

Interest in sports nutrition has remained strong in Costa Rica in 2024, with all categories poised to record healthy growth in volume terms. Sales continue to be lifted by the fact that increasing numbers of people are now attempting to improve their…

Awareness surrounding sleep aids has risen, in line with consumers greater understanding of wellness and mental health issues. The high temperatures recorded in the country in 2023 and 2024, a product of the Coastal Niño and Global Niño phenomena,…

Retail volume and value sales of premium and luxury cars in Mexico continue to increase in 2024, although they are set to remain lower than pre-pandemic levels during the year (just under 50,000 units, and retail value sales of MXN53.7 billion).…

Retail value sales of personal luxury in Mexico continue to rise, driven by the largest category of designer apparel and footwear (ready-to-wear). Retail value sales of the latter are set to increase by 5% over the year to total MXN37.2 billion…