Brazil

Following years of pandemic-related restrictions and industry uncertainties, 2023 marks the definitive resurgence of travel and tourism in Brazil. The World Health Organization has officially declared the end of the Public Health Emergency of…

Sugar confectionery saw a flat performance in retail volume terms in 2023, continuing the trend of the previous year. However, this represented a significant improvement from 2020 and 2021, when the category saw a slump in demand, due to limited…

Home video in Brazil has been badly affected by global price increases, especially considering high inflation in Brazil, which contributed to the decline of the category in 2022 (and also expected in 2023) even as it experienced a temporary sales…

Following two consecutive years of sluggish sales due to pandemic-related restrictions, reduced purchasing power, and limited tourism and outdoor activities, sun protection in Brazil delivered a surprisingly good performance in 2022. Sales surged,…

Brazil is the fourth-largest global market in terms of current value sales of oral care products, surpassing several countries with a higher population density, such as India and Indonesia. This not only demonstrates the significance of organic…

While Brazilians were already price-sensitive prior to the pandemic, the discounters model had failed to appeal to the country’s vast middle-class, a consumer base that is crucial for success in any retail channel. As a result, sales through…

In 2022, with the resumption of more regular routines outside of the home, an increasing number of Brazilians returned to the office environment and in-person working, at least for some of the week. Therefore, pent-up demand for more formal attire…

Savoury snacks registered an improved performance in retail volume terms in 2023. Growth was boosted by the return to out-of-home activities and the pursuit of products that catered to the need for on-the-go consumption occasions, with many consumers…

The rapid advance of technology has led to a significant decline in the popularity of and demand for imaging devices, as they are gradually being replaced by smartphones. With their ever-improving camera capabilities, smartphones have become the…

Retail volume sales of consumer electronics experienced an overall slight decrease in Brazil in 2022, primarily due to the global economic crisis, worsened by the war in Ukraine, and the zero-COVID policy in China. High inflation within Brazil also…

It is important to understand consumer behaviour during times of high inflation, especially in Brazil, including the inflationary situation in 2022. Inflation has been a long-standing issue in Brazil, and the memory of high inflation during the 1990s…

With the advance of Brazil’s vaccination programme over 2022, outdoor activities and social gatherings were resumed on a regular basis for most local consumers. After close to two years of home seclusion, the population was eager to spend time…

Decorative paint saw the most dynamic current value growth of all home improvement categories in 2022. Furthermore, the category also saw growth in value terms at constant 2022 prices, and sales were higher than before the pandemic (2019) by this…

With the third largest pet population in the world, Brazil stands out as a target for both external and internal investments in pet care, including pet products. Since the emergence of the pandemic, the country has experienced significant growth…

Experiencing a decline in sales in 2020 due to the pandemic and subsequent restrictions, which resulted in limited mobility outside of the home, vending’s performance has improved since 2021, with the channel recording a stronger performance in 2022…

The ongoing growth of direct selling has been supported by a number of factors in Brazil, particularly following the emergence of the pandemic and subsequent surge in unemployment levels, which resulted in widespread financial hardship. This further…

Sanitary protection posted another year of positive demand, while higher retail current value growth was driven by raw material costs which continued to pressurise manufacturers’ margins. Overall, large and small category players had to increase…

In 2022, toilet care continued its single-digit growth in retail current value terms, which was directly influenced by the strong inflationary pressure on categories. As manufacturers increased prices during the year, this consequently discouraged…

The tourism sector in Brazil is experiencing a more favourable outlook in 2023, after the World Health Organization declared the end of the Public Health Emergency of International Concern related to COVID-19. In June 2023, the National Health…

The year 2021 was marked by the polarisation of consumption in beauty and personal care. The best results were at the price extremes, but were also concentrated in some categories, with the preference for hygiene products over beauty items. In 2022,…