Egypt

Sleeping pills are in high demand in Egypt, leading to double-digit retail value growth in 2023. Sleep problems are very common in the country, with many people struggling to fall asleep or stay asleep, impacting their daily lives. Sleeping pills can…

Egypt's hotel industry has been experiencing dynamic growth, with numerous hotels opening and many more expected to launch in the near future. From IHG Hotels and Resorts' Crown Plaza Hotel in West Cairo's Arkan Sheikh Zayed in February 2022 to…

Although there has been negligible expansion in the discounter landscape in 2022, the number of consumers shifting towards these budget-orientated grocery retailers is growing consistently. With inflation rising in 2022, Egyptian shoppers were more…

Although retail sales volume of personal wipes increased at a slower pace than in 2021, the significant increase in price points caused by inflation, lead to double-digit retail value growth. Prices also increased due to the currency devaluation, and…

Demand for digestive remedies continues to strengthen in 2023 as consumers suffer from more digestive ailments. Poor eating habits amongst all classes of the Egyptian population remain the main cause of growth in demand for digestive remedies. Eating…

The ongoing Russia invasion of Ukraine has had a global impact, including a direct effect on Egyptian tourism due to a decline in Ukrainian tourist arrivals. Despite this challenge, Egypt's tourism industry has strategically expanded its reach to new…

Consumer electronics is under pressure in 2023 as the Egyptian economy is confronted by exceptional economic challenges. In the face of rising prices, current value sales recorded double-digit growth in 2023. However, demand has waned for consumer…

Sugar confectionery is expected to register a decline in volume sales in 2023 due to significant price hikes as Egypt imports many components necessary for food production from abroad, primarily edible oil and sugar. This makes manufactured products…

The sun care category is notably seasonal. The demand for sunscreens is always at its peak during the summer, and this is when most sales occur. Indeed, it is very rare to find people buying sun protection products during the rest of the year.…

As a convenient and widespread retail format, supermarkets hold a high value share of sales in Egypt. Whilst retail value sales rose modestly in 2022, much of this was driven by inflation as real value growth declined. Consumers have good proximity…

Egypt’s retail category has witnessed some success in 2022 as major players continued to invest in developments and digitalization supports e-commerce. Urbanization in cities across the country is giving retailers a broader platform on which to reach…

The high inflation rate, currency devaluation and rising material costs exerted upward pressure on unit prices and forced consumers to prioritise their purchasing decisions. Thus, consumers focused on what they perceived to be essential home care…

Vitamins continue to witness strong performance, continuing the positive trend seen across the entire review period, with a double-digit retail sales growth noted in 2023. The COVID-19 pandemic impacted vitamin sales as consumers became more aware of…

The health and wellness trend encourages a holistic approach to health, considering the lifestyle and habits of a person rather than focusing solely on physical symptoms. It recognises that various aspects of life, including nutrition, exercise,…

Wearable electronics is enjoying healthy growth in retail volume and current value terms in 2023. In the face of a weaker Egyptian pound and high inflation rates, average unit prices climbed by some 17% in 2022 and a further 14% in 2023. Import…

Egypt resumed acceptance of import collection documents in 2023, opening the door for imports after they were halted in February 2022. Import issues have prevailed in line with foreign currency shortages and three devaluations of the Egyptian pound…

Snacks in Egypt is expected to witness a slight increase in volume sales in 2023 and large increase in value terms due to the instability in the market driven from significant increases in prices caused by global inflation and strong increases in the…

Over the review period, wine demand grew, and the wine market continued to develop further. With companies offering more variety, competition grew into a healthier state. Total volume sales for wine further increased alongside a growing interest from…

Beer continued to lead the market for alcoholic drinks in Egypt in 2022, remaining the most popular alcoholic choice among consumers. Given the reasonable price, it remained the most affordable option for the average consumer, with prices for beer…

Premium fragrances brands are often not available in the Egyptian market. People tend to always buy such products from abroad as they are either too expensive in Egypt or not available at all. Since the devaluation of the Egyptian currency, importing…