Egypt

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Surface Care in Egypt

Feb 2024

Surface care witnessed an increase in prices by an average of 26% in 2023, but maintained positive sales in volume and value terms with respective growth rates of 2% and 28%. The higher prices were driven by currency devaluation, a high inflation…

USD 1,195
Country Report

Home Care in Egypt

Feb 2024

The annual inflation rate in Egypt had accelerated to 38% by September 2023, negatively impacting the average

USD 2,750
Country Report

Air Care in Egypt

Feb 2024

Perceived as discretionary products, air care experienced a sharp decline in demand in 2023, as local consumers shifted to more essential commodities. The high inflation rate and currency devaluation forced consumers to limit their expenditure on…

USD 1,195
Country Report

Toilet Care in Egypt

Feb 2024

Unlike many other home care categories, toilet care only experienced a marginal rise in demand during the first year of the pandemic, as consumers relied on bleach and surface care, both carrying lower average unit prices, for their enhanced hygiene…

USD 1,195
Country Report

Consumer Foodservice in Egypt

Feb 2024

The consumer foodservice industry has had a strong year overall. Delivery services have grown and expanded into new regions while new infrastructure developments have opened space for more outlets. Most importantly independent restaurants have grown…

USD 2,450
Country Report

Polishes in Egypt

Feb 2024

Except for shoe polish, retail volume sales of polishes continued to decline in 2023, due to high inflation and pressure on disposable incomes. Perceived as discretionary products, floor, metal and furniture polishes suffered significant declines in…

USD 1,195
Country Report

Laundry Care in Egypt

Feb 2024

The impact of high inflation on the average unit price of laundry care, with the latter recording a second consecutive year of double-digit growth, led to slower retail volume sales growth in 2023, in particular for automatic detergents, which drives…

USD 1,195
Country Report

Dishwashing in Egypt

Feb 2024

In 2023, demand for dishwashing in Egypt continued to be driven by hand dishwashing, due to habit persistence and affordable prices. In addition, the possession rate of dishwashers in the country is extremely low. Therefore, hand dishwashing…

USD 1,195
Country Report

Bleach in Egypt

Feb 2024

Perceived as an essential home care product in Egypt, sales volumes of bleach maintained their growth in 2023. In addition to its primary use of bleaching clothes, bleach is also used for other household tasks such as cleaning bathrooms, removing…

USD 1,195
Country Report

Home Insecticides in Egypt

Feb 2024

Population growth and a rising number of households provided sales drivers for home insecticides at the end of the review period. Demand for home insecticides remained stable in 2023, and was almost unaffected by the increase in unit prices. However,…

USD 1,195
Country Report

Self-Service Cafeterias in Egypt

Feb 2024

Self-service cafeterias remained the smallest channel within consumer foodservice in Egypt in 2023 in terms of foodservice value sales and number of outlets. The “do it yourself” trend has yet to penetrate Egyptian culture, with consumers still…

USD 1,195
Country Report

Full-Service Restaurants in Egypt

Feb 2024

Full-service restaurants registered healthy growth in value sales and also in terms of the opening of new establishments in 2023. Despite an inflationary context, demand for eating out was high. Moreover, a new trend emerged in full-service…

USD 1,195
Country Report

Cafés/Bars in Egypt

Feb 2024

Homegrown brands providing speciality coffee have taken the market by storm. One example is Seven Fortunes which was created through an interesting story in which the founders were inspired by a man named Sufi Baba Budan who journeyed the world in…

USD 1,195
Country Report

Limited-Service Restaurants in Egypt

Feb 2024

Limited-service restaurants registered healthy growth in value sales and also in terms of the opening of new establishments in 2023. It also remained the largest category within consumer foodservice. This was in spite of difficult economic…

USD 1,195
Country Report

Refrigeration Appliances in Egypt

Dec 2023

Since February 2023, there have been repeated currency devaluations in Egypt alongside high inflation rates. This has led to a sharp increase in unit prices of refrigeration appliances, rising by 70% in 2022 and another 45% in 2023. The short-term…

USD 1,195
Country Report

Tea in Egypt

Nov 2023

Over the review period, there have been significant fluctuations in the supply of tea in Egypt. Imports have come under pressure due to currency devaluations and a deficit in foreign currency, making it hard for importers to bring raw materials into…

USD 1,195
Country Report

Debit Cards in Egypt

Nov 2023

The Central Bank of Egypt reported a noteworthy 15% overall growth in the total number of electronic cards in Egypt by the end of 2022. Specifically, the number of debit cards in the market witnessed a substantial 12% growth. The government's ongoing…

USD 1,195
Country Report

Charge Cards in Egypt

Nov 2023

Despite the evolving financial landscape, charge cards retain their status as an unpopular category in Egypt. The demand for charge cards remains stagnant, with no anticipated improvements in terms of popularity, transaction volumes, or market share…

USD 1,195
Country Report

Other Dairy in Egypt

Sep 2023

Other Dairy retail volume sales are suffering in 2023 following the huge price increase, up by more than 60%. These increases were due to the rise in prices of raw materials, such as powder milk and sugar, as its mostly imported. In addition, the…

USD 1,195
Country Report

Vitamins in Egypt

Sep 2023

Vitamins continue to witness strong performance, continuing the positive trend seen across the entire review period, with a double-digit retail sales growth noted in 2023. The COVID-19 pandemic impacted vitamin sales as consumers became more aware of…

USD 1,195
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